Market News
Holland laboratory tested the Hungarian tomato and strawberry
Date: 2010-06-21 00:00:52
Holland laboratory found the remains of banned chemicals in tomatoes and strawberries bought in Hungarian shops. The Agricultural Office did not found such chemicals in those products. The Levegő Munkacsoport...
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Food labels – the lobby won again
Date: 2010-06-18 00:04:02
The European Parliament voted for the mandatory nutrition labeling on foods, marketed within the community, but rejected the”traffic light” type of sign system requested by the NGOs. On the basis...
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E-commerce is the future
Date: 2010-06-18 00:03:59
The next market research issue, the Online Gold Rush of Jones Lang LaSalle Retail 2020 has been published. The interactive Retail 2020 site predicts the next 10 years of the...
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The Web – where shopping starts
Date: 2010-06-17 08:00:00
A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...
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Golden lacquer on chicken legs
Date: 2010-06-17 08:00:00
The Deli Garage, a German company came out with something really surprising: a food colouring spray that does not spoil our meal, neither its taste nor its consistency – it...
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With enhanced partnership for survival
Date: 2010-06-17 08:00:00
Logistics is a comprehensive activity that improves economic competitiveness. Hungary’s favourable geographical location makes it a contender for exporting logistics services. At the moment, the sector’s contribution to the GDP...
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Will consumers use it?
Date: 2010-06-17 08:00:00
The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...
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Positive trends in Europe
Date: 2010-06-17 08:00:00
Food retail turnover grew by 4 percent in terms of value and by 1 percent in volume in the first three months of 2010 – informs Nielsen based on data...
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Logistics can be much more economical with the help of IT solutions
Date: 2010-06-17 08:00:00
Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...
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Brands and celebrities
Date: 2010-06-17 08:00:00
Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...
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Demand for market information increased
Date: 2010-06-17 08:00:00
Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...
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Innovation, mobility, consumption
Date: 2010-06-17 08:00:00
The increasing role of mobile technology, from production to sale, brings benefits and satisfaction to manufacturers, retailers and consumers. A growing number of mobile phones will be able to read...
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Coupons in catering
Date: 2010-06-17 08:00:00
For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...
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Grill products have become less hypermarket-centred
Date: 2010-06-17 08:00:00
Despite the 3-percent decrease in grill sausage value sales by hypermarkets, 59 percent of sales was still realised in this retail channel. Volume sales plummeted by 17 percent and value...
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Invisible investigators
Date: 2010-06-17 08:00:00
Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a...
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Level of unemployment still growing
Date: 2010-06-17 08:00:00
In the first quarter of 2010, KSH measured an 11.8-percent unemployment rate (2.1 percentage points higher than twelve months earlier), with 3,719,000 people being employed and 498,000 unemployed in the...
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We are less fervent grillers than we used to be
Date: 2010-06-17 08:00:00
The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...
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For trusted products trusted methods are required
Date: 2010-06-17 08:00:00
In the case of most products sold in stores, both seller and buyer know what happened to base materials until the product reached the table of the consumer. International standards...
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A strong Forint helped meat import
Date: 2010-06-17 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...
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We buy grill products several times a year
Date: 2010-06-17 08:00:00
In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...
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Export and the industry are already expanding
Date: 2010-06-17 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...
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Spice mixes are a better choice for brand building
Date: 2010-06-17 08:00:00
Many product groups capitalised on the fact that consumers are economising by not eating out. More cooking done at home should affect spice sales positively, but data by Nielsen indicate...
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Slower upturn expected in the eurozone
Date: 2010-06-17 08:00:00
While in Ireland, Spain and Greece recession will not end in 2010, Canada, Australia and New Zealand got the A1 rating again, while the US earned an A2. In these...
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Small packaging units sell better
Date: 2010-06-17 08:00:00
Spice retail sales grew by 10 percent in February 2009-January 2010, compared with the previous twelve months. The annual market surpassed HUF 12 billion and Nielsen registered minus 2 percent...
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Already the new generation collects selectively
Date: 2010-06-17 08:00:00
In the past two years, the proportion of 18-29-year old adults actively participating in selective waste collection grew from 35 to 50 percent – reports a survey by ÖKO-Pannon Nonprofit...
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Flower sale all around the year
Date: 2010-06-17 08:00:00
These days not only specialised shops, but also general retail units sell garden products. We do not have precise data on Hungarian garden plant and hobby gardening sales, but it...
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Condiment brands are looking for new communication elements
Date: 2010-06-17 08:00:00
On the stagnating condiment market the volume share of private labels has reached 38 percent, hypermarket strengthened its position among retail channels and the 301-500 g packaging size increased its...
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Donation in the value of several million Forints to flood victims
Date: 2010-06-17 08:00:00
Many FMCG companies offered donations to help the victims of extreme weather in northern Hungary. Tesco donated truckloads of water, milk, tea, antiseptics, blankets and baby food. Borsodi Brewery gave...
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Poverty and consumption: cheaper products are more popular than promotions
Date: 2010-06-17 08:00:00
GfK Hungária carried out a survey on the consumption habits of more than 3 million Hungarians, who live below the poverty line. Despite being poor, these people spend significant amounts...
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A slight contraction on the condiment market
Date: 2010-06-17 08:00:00
Value sales in condiment retail only fell by 1 percent in April 2009-March 2010, in comparison with the same period a year earlier. According to the Nielsen Retail Index, the...
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