Market News
Conscious choices instead of reactions: what matters to European consumers today
According to data from the YouGov Household Panel and the Behaviour Change research, while some consumers feel that the financial pressure on them has eased, others continue to face persistently...
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KSH: in October, the number of guests increased by 11 percent and guest nights by 10 percent compared to a year earlier
In October 2025, almost 1.7 million guests spent 3.8 million guest nights in tourist accommodation (commercial, private and other). The number of guests was 11 percent higher and the number...
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NGM: domestic tourism is booming in autumn – tourist traffic increased by 11 percent in October
Hungary’s popularity among both domestic and international travelers is growing steadily, the Ministry of National Economy (NGM) stated on Thursday. Citing recent data from the Central Statistical Office, the NGM...
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The turnover of SZÉP cards could increase by hundreds of millions by the end of the year – from December the credit can also be spent on food
According to the government’s decision, it will once again be possible to purchase cold food with the SZÉP card from December 2025 to April 2026. The return of the previously...
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500 thousand servings of lunch saved from school canteens
The unique school lunch rescue program of the Hungarian Food Bank Association has reached the milestone of half a million meals. In the initiative, which was launched in the fall...
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The construction industry faces new EU regulations
From 2028, it will be mandatory for all new buildings larger than 1,000 square meters in the European Union to calculate their life cycle carbon footprint. The regulation will apply...
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Europol: 16.6 million packages of counterfeit or harmful toys removed from EU markets
In the past two years, 16.6 million packages of counterfeit or harmful toys worth 36.8 million euros have been withdrawn from European Union markets, the European Union’s police cooperation organization...
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All tested animal equipment failed the NKFH laboratory test
The accredited laboratory of the National Trade and Consumer Protection Authority (NKFH) tested popular pet equipment for product safety, including LED collars and leashes, as well as aquarium lights. None...
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The competition where the shapers of the future of agriculture compete
The Szent István Campus of the Hungarian University of Agricultural and Life Sciences in Gödöllő will host the final of the AgroVirtus Academy Competition between November 26-28. Regarding the competition...
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Ministry of Agriculture eases conditions for Agro-ecological Programme
The Ministry of Agriculture is simplifying the rules of the Agro-ecological Programme (AÖP), which supports sustainable farming: minor errors won’t result in sanctions and the payment rate for partially completed...
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EM: the government supports investments aimed at recycling waste
In order to encourage the transition to a circular economy and expand waste recovery capacities, the government is announcing a new tender with a budget of 15.1 billion forints. The...
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A drying country, lacking answers – agriculture is one of the biggest domestic victims of climate change
The drought experienced in recent years continued in 2025, which again did not leave domestic agriculture untouched. While greenhouse gas emissions in this sector have decreased, we can see a...
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Employees use AI primarily to search for information
Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...
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Soil preparation nears completion for autumn crops
According to the operational reports for the date of November 12, the planned area of autumn crops this year is 1.6 million hectares, with soil preparation completed on 98.6 percent...
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Péter Szijjártó: Hungary launches another four billion forint agricultural support program in Bosnia and Herzegovina
The government is launching another four billion forint support program in Bosnia and Herzegovina, under which local agricultural enterprises can purchase equipment manufactured in Hungary, and everyone wins, Minister of...
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Plant-Based Protein Sales Resurge In K-Food Stores
After a period of decline, sales of plant-based protein products, particularly meat substitutes, are experiencing a resurgence in K-Food stores, with more than 5% growth in the past year. Finland’s...
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The future belongs to family farms
The future belongs to family farms, and development and technological modernization are the answers to market challenges – said the Minister of Agriculture in Dunaharaszti on Thursday, after visiting the...
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Danone receives global B Corp certification
Danone has obtained worldwide B Corp certification. Large parts of the company were already certified, but with the new accreditation, the entire global network of offices and production sites now...
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The number of cattle slaughters increased by almost a quarter
3 million 639 thousand pigs were slaughtered in Hungarian slaughterhouses in the first three quarters of 2025, 3.8 percent more (+132 thousand units) than in January-September 2024. The total live...
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The Magnum Ice Cream Company invests in UK as part of supply-chain changes
The investment is part of a “global supply chain transformation programme” set out by The Magnum Ice Cream Company. The Magnum Ice Cream Company, Unilever’s soon-to-be-listed ice-cream business, plans to...
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Agrometeorology: autumn-winter recharge of soils has begun
In the past week, heavy rainfall has irrigated a significant part of the country, thus beginning the autumn-winter recharge of soils. Although there were significant regional differences in the amount...
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Hungarians will spend more this Christmas
Hungarians are planning on an average of 129 thousand forints for holiday spending this year, while those who give gifts are thinking in a framework of 46 thousand forints. The...
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K&H: what does child inflation show?
For years, K&H has been tracking the development of children’s inflation with a mini-basket, i.e. how the prices of products that are popular or important to children change. The total...
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Hungaricums show the diversity of Hungarian identity
Behind every Hungaricum is the Hungarian mind, the work of the Hungarian hand, the loyalty of the Hungarian heart, therefore these values are not only our pride, but also our...
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New programme to support the digitalisation of Hungarian businesses
Visa is launching a Digital Payment Programme in Hungary, which aims to prepare micro- and small businesses for a world where consumers are increasingly shopping online and paying digitally. This...
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Export champions and innovative candies
In October the Association of Hungarian Confectionery Manufacturers (Hunbisco) and the Committee of European Sugar Users (CIUS) held a roundtable discussion in Budapest. This article is available for reading in...
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NIS2: most Hungarian companies are still unprepared
According to recent research by ServerElite, one of Hungary’s leading server market players, a large proportion of Hungarian companies aren’t prepared to comply with NIS2, the cybersecurity directive adopted and...
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Beauty products at OMV filling stations – even as a Christmas gift
OMV’s latest promotion has started, offering up to 47 percent off premium Remington beauty products – including sapphire-coated hair stylers and complete hair removal sets. With the Christmas season approaching,...
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Polish potato prices under pressure – despite record exports, the market is burdened by oversupply
Poland’s potato exports set a record in the first eight months of 2025, but producer prices remained under pressure, according to a summary by FruitVeB. Despite significant exports, domestic surplus...
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Innovative, pure-hearted approach as one of the leaders in the Clean Label market in Hungary
Ethnicity, perseverance and purity of spirit distinguish ZOI Kingdom products from the global market competition, where consumers are increasingly looking for authentic, natural solutions that provide lasting satisfaction. This is...
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