Market News
Promotions and new Partner at PortfoLion
In addition to the promotion of several colleagues, PortfoLion Capital Partners, a venture and private equity fund manager belonging to the OTP Group, has also announced the appointment of Zsolt...
Read more
The state helps pig farmers in trouble due to FMD with purchase and compensation
The Government helps pig farmers in areas under restrictions due to FMD with purchase and compensation support. Technical information about the measures is continuously available on the website of the...
Read more
Approximately 400 billion forints of support are expected to be paid out from the Rural Development Program this year
The government aims to pay out the remaining 300-400 billion forints of support resources in the Rural Development Program of the previous 2014-2020 EU budget cycle before the program’s financial...
Read more
MNB: The Monetary Council did not change the base rate
The MNB Monetary Council did not change the central bank’s base rate at 6.50 percent at its meeting on Tuesday. Neither end of the interest rate corridor was changed: the...
Read more
The packing house price of table eggs increased significantly in the first 16 weeks of 2025
According to AKI PÁIR data, the packing house prices of table eggs in Hungary increased significantly in the average of the first sixteen weeks of 2025. The packing house price...
Read more
Hungarian employment is among the top in Europe
The Hungarian labor market is among the top in the European Union, ranking sixth in terms of employment and ninth in terms of unemployment, the State Secretary for Employment Policy...
Read more
Trenkwalder: the average hourly wage of manual workers reached 2,250 forints in the first quarter of this year
The average gross hourly wage of skilled and trained workers performing manual labor was 2,250 forints in the first quarter of this year, an increase of 9.1 percent compared to...
Read more
Coca-Cola is testing an AI-powered vending machine
Coca-Cola has unveiled its latest development, the Coke&Go smart cooler at Sydney Airport in Australia, which uses AI and image recognition technology. This article is available for reading in Trade...
Read more
MAHOP Plus implementation gets new impetus
The Ministry of Agriculture has received a gross grant of HUF 1.168 billion from European Union funds, with domestic co-financing, within the framework of the priority project entitled “Technical Assistance...
Read more
When artificial intelligence helps with climate protection
With real commitments, we can achieve a real impact in nature and climate protection – the joint habitat development project of the K&H Group, WWF Hungary and the Danube-Dráva National...
Read more
Hungarians took out 40 percent more mortgage loans in the first quarter
The amount of residential and non-residential mortgage loans issued increased significantly, by about 40 percent, in the first quarter compared to the same period of the previous year, according to...
Read more
Producer prices of slaughter cattle increased in the first 16 weeks of 2025
According to AKI PÁIR data, producer prices of slaughter cattle increased in the 1st–16th week of 2025. Per kilogram of carcass warm weight, the producer price of a young bull...
Read more
Despite many challenges, unprecedented support opportunities in agriculture
2024 will go down in the history of agriculture as a year of challenges, and 2025 will also shape the future of the sector. Despite the start of the year,...
Read more
Heineken buys minority stake in UK energy-drink firm Tenzing
The deal is the Dutch brewer’s latest move to invest in businesses outside beer. Heineken has continued its M&A activity outside beer with the purchase of a stake in UK...
Read more
German cities are considering a tax on single-use packaging
A growing number of German cities are considering introducing a tax on disposable packaging used in catering, according to a recent survey by the German Environmental Aid (DUH). According to...
Read more
Aldi launches still prosecco in ‘UK first’
Aldi has launched a new still prosecco in what it has claimed is a first for the UK. The discount grocer’s Costellore Still Prosecco DOC, which is priced at £5.99,...
Read more
The kitchen garden is the hidden resource of Hungarian families
Home garden production is of decisive importance in the production of good quality and healthy food. However, gardening is also a community-forming, value-creating work that passes on local traditions and...
Read more
New and renewing SPAR stores
SPAR keeps going forward in 2025: two SPAR supermarkets in Budapest have already been renewed from a budget of HUF 580m – the stores at 525 Üllői Road in the...
Read more
Lidl’s Húsfarm products get new packaging
In the spring Lidl’s private label Húsfarm range returns to store shelves after a revamp. This article is available for reading in Trade magazin 2025/5. 100% of the 75 Húsfarm...
Read more
GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
Read more
Violife rolls out creamy coffee whitener made from lentils
Violife®, the number one dairy-free, plant-based cheese brand in the US, has done coffee lovers a favour: the recently launched Violife Supreme Coffee Creamer, available in three flavours – Tempting...
Read more
New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
Read more
Trendy family-sized ice creams
Last year the long summer – which lasted until September – brought a big increase in demand for ice cream, especially for family-sized products. This article is available for reading...
Read more
Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
Read more
Euromonitor International 2025: key trends in the beauty industry
According to Euromonitor International’s 2025 research, the global value of the beauty and personal care industry reached USD 614.4bn in 2024, which was an increase of USD 45.3bn compared to...
Read more
Two from three consumers expect a better shopping experience
According to The State of Customer Experience report of Genesys, consumers and business leaders are optimistic about how AI affects the customer experience: 64% of respondents believe AI will improve...
Read more
Fidelity: 2025 isn’t the year of AI yet
At the moment AI is more of a buzzword than a real profit driver, but the technology could improve the financial results of companies this year, according to the Fidelity...
Read more
AI and drones to improve Just Eat’s services in Ireland
Just Eat Ireland is introducing an AI assistant and expanding its drone delivery service. This article is available for reading in Trade magazin 2025/5. The AI assistant will be available...
Read more
Stylers: two out of three companies plan AI automation projects in 2025
AI, business intelligence and automation will be the most import focus areas in technology this year, with cost and human resource constraints posing the biggest challenges, according to a Protechtor...
Read more
Hungarian companies are already being attacked using AI
According to research by EY, AI has become one of the latest tools for digitally attacking Hungarian firms. This article is available for reading in Trade magazin 2025/5. EY’s survey...
Read more