Market News

SMEs save on marketing

According to the research of internetvallalkozas.com; last year, the SMEs were dealing with their already existing customers and the tracing of new markets, marketing spendings were drastically curbed. According to...

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We like to buy vitamins in drugstores also

Nowadays we spend every fifth HUF for vitamin in drugstores. While we could observe the emergence of agency networks in 2008, in 2009, the turnover of drugstores increased significantly by...

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KSH hanged the consumer basket

The crisis has changed the consumer habits, so the Central Statistical Office (KSH) also changed the consumer basket: the ratio of consumer durables decreased. The Central Statistical Office (KSH) each...

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Hungarian economy declined by 6 percent last year

According to KSH’s and Ecostat’s datas; The latest Hungarian GDP data caused a slight positive surprise among analysts. The Hungarian economy shrunk by 4 percent in the last quarter of...

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The number of employed people can decrease with millions in the coming decades

The Economic and Social Council (GSZT) is concerned about the demographic trends in Hungary, and proposes to prepare a comprehensive program to improve the situation – said Parragh László president...

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More optimistic mood in the three-fourth of the world

According to the research of Ipsos and Reuters News; positive consumer evaluation of the economic outlooks published for the first time, since the large destruction of the recession. In the...

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Food price insecurity

Food price can go up and down in the forthcoming months. The exchange rate of the U.S. dollar and the changes in demand can also affect the price of the...

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The Arany Korona cooperative will help the Hungarian small-scale producers

The Arany Korona which is a marketing cooperative was formed in October last year and would like to help domestic manufacturers and service providers, in the distribution of Hungarian goods....

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The increasing of recycling is a Europe-wide trend

According to the survey of the European Container Glass Federation (FEVE); The household glass recycling in Europe increased into record heights, in 2008. In 2008, 25.5 billion bottles, about 11...

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OKSZ vs. Agricultural Office

The National Trade Association expressed its consternation in a communication, in context with the Agricultural Office’s Food Code related resolution. According to OKSZ; the Office cannot determine such implementing terms,...

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2010 may be worse for German households, than last year

In 2009, consumption in Germany increased by 0.4 percent, boosting the economic development. In 2010, household spendings are expected to stagnate – appears in the latest research of GfK Group....

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The new law’s executive office does not aim at maximising revenues

The Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force on 1 January. On 10 December 2009, PricewaterhouseCoopers and...

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We insist on our espresso

When it comes to indulgence, we insist on our cup of coffee the most – revealed an on-line survey recently. NESCAFÉ Dolce Gusto surveyed the users of TeszVesz, an auction...

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Half a kilo of poultry products bought per purchase

Poultry products is the second biggest segment on the market of processed meat. GfK Hungária’s Consumer Scan reveals that in October 2008-September 2009 the segment shrank by a mere 2...

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Canned beer keeps conquering

Beer retail sales topped HUF 116 billion in December 2008-November 2009. Volume sales fell by 3 percent to 386 million litres – according to the Nielsen Retail Index. The average...

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Increasingly popular

In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...

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Modest growth may start in the summer of 2010

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...

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Trends in high-selling food products

Retail turnover of the 90 food categories surveyed by Nielsen was HUF 1,320 billion in December 2008-November 2009, up 2 percent from the same period a year earlier. The following...

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Domestic products’ share shrinking among dairy products

Last year milk processing generated a gross production value of HUF 218 billion. Production cost was HUF 75-80/kg – rather competitive, if we consider that in the EU the average...

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With modern packaging against deterioration

According to the latest survey by USDA, 40 percent of food sold worldwide lands in the garbage can. 100 million tons of food decomposes every year in European waste disposal...

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Inflation just above the 4-percent threshold in 2009

According to KSH, consumer prices in 2009 were 4.2 percent higher on average, compared with the previous year. Household energy prices augmented the most, by 8.2 percent, followed by alcoholic...

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Chewing gums in a hot spot

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

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Foreign markets – Croatia – Where traditional shops are still able to grow

According to a study by Nielsen, titled ShopperTrends, supermarkets dominate the food retail of Croatia (a market of 4.5 million consumers), as 69 percent (up from 49 a year ago)...

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JÓFEJs can win valuable prizes

Last year the JÓFEJ (sober and responsible driver) campaign was expanded with a web 2.0 community. The different ‘JÓFEJ’ groups can grow further: since last summer gifts have been regularly...

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Cheese, fruityoghurt, sour cream

Among the 90 food categories measured by Nielsen, cheese ranks 3rd, fruit yoghurt is 7th and sour cream is 9th in terms of value. All three achieved growth in terms...

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Identification, control, product suggestion: the future has arrived

One of the key drivers of consumer behaviour is distrust that is rooted in fear from the unknown. Providing consumers with precise and credible information could alleviate this distrust –...

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Falling prices in the meat sector

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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POS-001

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

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Frozen products are waiting for the market to thaw

2009 was the year when consumers started spending more time in the kitchen and spending less eating out. Dr József Losó, the CEO of MIRSA Zrt. completely agrees. He saw...

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Machine on the body

Adwalker, a wearable digital screen that is perfect for communication, data registration and measuring has reached Hungary. The 4-kg device consists of two ergonomic monitors built in a vest and...

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