Market News

Prices of seasonal food products boosted inflation

Compared with the previous month, the average consumer price increase was 0.9 percent in May 2010, but compared with May 2009 prices were up by 5.1 percent. KSH’s quick report...

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Growing spending

Between 31 May and 6 June the average daily spending by consumers was USD 80, the highest since the economic crisis broke out in December 2008 – reported Gallup on...

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Food product export reduced

According to KSH, in January-March 2010 the volume of export improved by 16 percent and that of export grew by 13 percent in comparison with the same period a year...

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Discount holidays

According to a survey by SymphonyIRI, in the US more people will economise on holidays this year than last year. The population of cheaper destinations is growing, and camp sites...

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Margarine sales grew, average prices fell

Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...

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Házi Piros Paprika celebrated 20 years

On 4 June Házi Piros Paprika Kft. celebrated its 20th birthday in Bakodpuszta. Last year the company’s sales revenue was HUF 2.6 billion and they integrated 2,000 hectares of land....

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The World’s Hottest Brands

AdAge Insights published its report about the world’s 30 hottest brands and their stories. The global expansion of Nando’s, a chicken restaurant from South Africa, or H&M illustrate how local...

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Innovations brought results on the margarine market

While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...

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Spring rejuvenation in ten towns and villages

The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...

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Temporary brand ambassadors

Hostess activity is the art of communicating in person. We asked the leaders of two companies, In-store Team and Rafinanz about the opportunities and drawbacks. Both experts agreed that hostess...

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Modern oils in several flavours

Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...

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Trade Marketing Club special award: Maspex Olympos, Apenta Drink for a million Forints or for a holiday every week!

The main goal of Apenta’s 2009 campaign was to make more people try the renewed product range, with its modern bottle shape and a more expressive label design. A prize...

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The margarine market expanded despite the recession

According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...

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Completa’s prize game comes to an end

Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...

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Fighting those extra kilos

Being overweight and the related illness are one of the biggest problems in welfare societies. Update offers clinically tested, lasting solutions to these problems. The system, nomen est omen, is...

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Large packaging units sell better

Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...

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Who will be the most talented young Hungarian?

Beck’s Different By Choice Award talent search contest ended on 10 May. From the 47 nominees 10 qualified to the second round. Until 9 June the public can cast their...

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Customised bath bomb

After a long day of hard work everyone loves to plunge into a hot bath. Especially if we can prepare the fragrant bath balls ourselves – it only takes five...

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Sugar-free soft drinks – now in the lower categories too

Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...

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Energising fake blood

A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...

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Pantyliner sales are the most concentrated

Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...

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Food exports falling

The trade balance is still improving, but already there are signs in the improvement of the internal demand. The export-import gap is narrower than last year: exports improved by 16.8,...

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Euro area’s retail sales increased in April, following a decline

According to the report of Eurostat; Retail sales rose in May in the euro area, after the significant decline of April. Retail sales rose by 0.2 percent in May compared...

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The Liegl & Dachser remains one of the leading freight forwarding and logistics company

The Pilisvörösvár based Liegl & Dachser continues to take part seriously in the successful recovery of the Hungarian economy and its Hungarian headquarter’s development – said Engelbert Liegl, company founder....

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Food prices are expected to increase

On average, about two-fold increase occured in the prices of fruits and vegetables, compared to last year, while dairy and bakery products may become expensive. Dairy products may increase by...

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Food cheapest in Poland, alcohol in Romania

If it would be possible to travel through the continent from one end to another within a few hours, the citizens of the union would probably purchase in Eastern Europe....

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The Wine Marketing Community launched a wine and soda bus

The wine and soda bus has been launched by the Wine Marketing Community, in order to promote local wines. The wine and soda bus, which aims to promote wine and...

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Food labeling requirements to change from 1st July

The National Trade Association (Országos Kereskedelmi Szövetség) has informed MTI Hungarian News Agency Corp. that regulations for the indication of preservation and expiry date will change from the beginning of...

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Euro-leaf logo for organic food

It will be compulsory to display he EU’s ecological logo on all pre-packaged organic food produced within the European Union from the 1st July, 2010. Besides the logo referred to...

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Recession has afflicted at least half of the workforce has been in the US

More than half of the workforce has been hit by the recession in the US. Those concerned have lost their jobs, their salaries and the amount of working hours have...

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