Market News
Kaufland Installs Myflexbox Parcel Stations at 40 Locations Across Germany
Retail giant Kaufland has taken another step toward enhancing customer convenience by installing Myflexbox parcel stations at 40 of its stores in Germany. These stations are compatible with multiple delivery...
Read more
Wheat harvest expected to rise in the EU and worldwide
According to the August forecast of the United States Department of Agriculture (USDA), the world can harvest 807 million tons of wheat in the 2025/2026 marketing year, 7 million tons...
Read more
Coca-Cola explores sale of Costa Coffee, source says
U.S. soft drinks company Coca-Cola is working with investment bank Lazard to review options, including a potential sale, of British coffee chain Costa, a source familiar with the matter told...
Read more
Watermelon foreign trade has picked up
According to data from the Hungarian Central Statistical Office, 171.1 thousand tons of watermelon were harvested in Hungary in 2024 from 3.6 thousand hectares of growing area, which was 37...
Read more
New directions in warehousing
In the warehousing sector the regulatory environment is undergoing big changes: the introduction of the Logistics Park certification from 2025 set a new entry threshold, especially for larger capacity providers....
Read more
Data-driven decisions
Digitalisation is the driving force behind the development of domestic tracking systems. Technological innovation focuses on the visualisation and analysis of real-time data, with a particular emphasis on solutions tailored...
Read more
Chocolates at the starting line
Last Christmas was marked by dynamically rising prices: sales of seasonal sweets stagnated in value and fell sharply in volume during the holiday season. This article is available for reading...
Read more
Companies are waiting, calculating and delivering – new room for manoeuvre on the fleet market
A cikk a Trade magazin 2025/8-9. lapszámában olvasható. “Nowadays, it is increasingly difficult for both large companies and SMEs to plan for the long term, so they are making even...
Read more
Belgian strawberries get cardboard packaging in Delhaize stores
Belgian retailer Delhaize is switching from plastic to cardboard packaging for its domestic strawberry range, eliminating around 17 tonnes of plastic from its operations each year. This article is available...
Read more
Atria Finland modernises convenience food production
Finnish company Atria is investing EUR 82.4m in its Nurmo plant, with the goal of modernising its convenience food production and introducing green energy solutions. This article is available for...
Read more
Starbucks helps baristas with AI
Starbucks has begun testing its new generative AI, the Green Dot Assist virtual assistant, in 35 US stores, to help baristas with their work in real time. The innovation works...
Read more
Dole sells US fresh vegetable business to new owner
The US fresh vegetable business of Dublin-based company Dole has been acquired by Organicgirl, a packaged salad firm owned by Arable Capital Partners, for USD 140m. This merger will result...
Read more
AI-powered customer service at municipalities
Hundreds of municipalities in Hungary will soon have AI-powered customer service “colleagues”, who will be available 24/7 via email and phone and will respond within 5 seconds in any language....
Read more
Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry
In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry. This article is available...
Read more
Dm babybonus for expectant mothers and families with young children
In May 2025 dm launched a new digital service for expectant mothers and families with young children, called dm babybonus, which has personalised content, exclusive coupons and information to support...
Read more
Amazon: office worker numbers may reduce
Amazon CEO Andy Jassy said in an internal memo that the introduction of generative AI and smart agents could lead to a reduction in the number of office workers at...
Read more
Security remains the most important factor in online shopping
According to Visa’s 2025 survey of e-commerce payments in Central and Eastern Europe, security remains the most important factor for 83% of Hungarian consumers when shopping online. This article is...
Read more
Hungary’s first AI handbook is available
Twelve professional organisations, including the Association of Hungarian Communication Agencies, the Hungarian Publishers’ Association and the Hungarian Marketing Association have published a Hungarian AI handbook. This article is available for...
Read more
K&H: credit card in just a minute – a new era in banking
K&H Bank’s AI-powered developments are taking the customer experience to a new level: personal loans, credit cards and overdraft loans can now be applied for and obtained in just one...
Read more
Trigo to use AI in fighting shoplifting
With a solution based on AI and computer vision, Israeli company Trigo is taking the fight against shoplifting to a new level. This article is available for reading in Trade...
Read more
Value of smartphone payments approaches HUF 1,400bn
Nearly HUF 1.4bn and 173 million transactions: this is the balance sheet for smart device payments at K&H over the past three years. This article is available for reading in...
Read more
Own store and webshop for producers in Szentes
The Southern Great Plain Horticulture Cooperative (DélKerTÉSZ) has launched its webshop and opened its own store, making it even easier for shoppers to purchase fresh, high-quality Hungarian vegetables. This article...
Read more
Lidl: technology also helps on the road to climate neutrality
Lidl is testing an AI-powered tool in Switzerland that measures the CO2 emissions of products across the entire value chain, using a standardised methodology. This article is available for reading...
Read more
Google and the German Retail Federation join forces to train retailers
Google and the German Retail Federation (HDE) have launched a joint initiative to prepare German retailers for AI use. This article is available for reading in Trade magazin 2025/8-9. As...
Read more
British retailers prioritise AI in technological development
According to a survey by Pricer, 67% of British retailers are prioritising AI over other previously planned in-store technology investments. This article is available for reading in Trade magazin 2025/8-9....
Read more
Consultation on the EU Code of Practice on AI concluded
The European Commission has published the final draft of its Code of Practice on General- Purpose AI. This article is available for reading in Trade magazin 2025/8-9. The document is structured around three main...
Read more
Competitive advantage or risk?
According to EY’s international research, there is a sharp divide between senior executives and users when it comes to the reliability of AI. While most managers believe their companies have...
Read more
MARTINI® has a new look
MARTINI, the high-quality Italian vermouth with a 160-year history, is now available in a new, stylish and distinctive bottle that reflects the premium quality of the drink. The portfolio offers...
Read more
New products in the Price Monitoring System
The online Price Monitoring System operated by the Hungarian Competition Authority (GVH) has been expanded with 42 new product categories. This article is available for reading in Trade magazin 2025/8-9....
Read more
New opening and store modernisation from SPAR across Hungary
SPAR Magyarország has opened its latest supermarket in Szombathely, as a result of an investment of more than HUF 1bn. This article is available for reading in Trade magazin 2025/8-9....
Read more