Market News
MagyarBrands, the brand value
Date: 2013-02-07 01:59:47
The Superbrands Hungary Council and its heads felt the growing need for paying special attention to Hungarian products, so in 2010 they launched the MagyarBrands programme. MagyarBrands is a trade...
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Trends, whys and answers – part 8
Date: 2013-02-07 01:57:10
Shopping and consumption are most useful if they help to uncover what lies behind the trends. With this knowledge more targeted market strategies can be developed. Just recently Irish firms...
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Smartphone for tracking shoppers
Date: 2013-02-07 01:49:03
Fortinet and Euclid developed a new product called Euclid Zero: this system senses the MAC address of mobile phones and monitors it while the phone’s owner is in-store, collecting information...
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Half of shoppers feel they know more than shop assistants
Date: 2013-02-07 01:43:16
According to a study by Motorola on the last Christmas season, because of their smartphones with internet access shoppers feel they are better informed abut products and promotions than shop...
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It doesn’t disappear, it just transforms!
Date: 2013-02-07 01:34:53
A study by NRC, conducted in August 2012 with 1,000 participants from the 18-49 age group, revealed lots of interesting facts about pálinka. Only 3 percent said they consume alcoholic...
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Thailand: a smiling case study
Date: 2013-02-07 01:25:09
Thailand has a population of 65 million and is called ‘the country that is smiling’. Bangkok is the capital city where we can get to anywhere by taking the Sky...
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Having fun and networking for the fifth time
Date: 2013-02-07 01:20:55
On the evening of 15 November we gathered for the fifth time in the Grand Hotel on Margaret Island to meet and greet – and to do a bit of...
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Less wine sold – at higher prices
Date: 2013-02-07 01:16:02
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of raw milk in Hungary was HUF 89.47/kg in November...
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Less detergent sold in promotion
Date: 2013-02-07 00:37:30
Detergent retail sales in January-October 2012 surpassed HUF 27 billion. Value sales didn’t change from the base period but volume sales fell 9 percent, according to the Nielsen Retail Index....
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Products with an added value and manufacturer brands increase their share from sales
Date: 2013-02-07 00:26:41
Data from GfK Hungária’s Household Panel indicate that the expansion of the mineral water market also has to do with the advancement of manufacturer brands and products with an added...
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Frozen food brands are looking for added value
Date: 2013-02-07 00:09:42
Just like previous years, 2012 was all about the expansion of private label and cheap products on the frozen fruit/vegetable and frozen meals market. László Markovits, owner and managing director...
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The Easter bunny brought sales growth to chocolate figure manufacturers last year
Date: 2013-02-07 00:04:21
Sales grew again last year, despite that the elevated public health product fee (NETA) and 2 percent higher VAT burdened chocolate rabbits and eggs. Andrea Szabó, junior brand manager of...
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Purchasing via mobile phone: we spent almost one billion HUF last year
Date: 2013-02-06 12:02:03
Purchasing via mobile devices increased explosively in Hungary. The number of visitors through mobile devices on the sites of Allegroup.hu, which operates Vatera as well, reached almost 29 million. This...
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Global e-commerce rose to 1 trillion USD last year
Date: 2013-02-06 12:00:37
According to the estimates of eMarketer, the global value of digital purchases increased by 21.1 percent to 1 trillion USD in 2012. The researcher estimates that sales in 2013 will...
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GfK: the wealthier spend on health maintenance
Date: 2013-02-06 11:58:01
According to GfK Hungária’s Health Economic Monitor 2012 annual survey, the Hungarian population has increased their spendings on health maintenance over the past year. The study concludes that although the...
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Czech retail sales decreased last year
Date: 2013-02-06 11:28:18
Retail sales in the Czech Republic decreased by an annual 1.1 percent last year – the Czech Statistical Office announced on Tuesday. In December, without including the seasonal fluctuations the...
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The German Super Cow already gave 150 thousand liters of milk
Date: 2013-02-06 10:55:55
The black and white Holstein cattle gave 150 thousand liters of milk in the last thirteen years, on a farm in Talling, Germany. The farmer explains the good lactation results...
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The confidence index of the Hungarian consumers is no longer the lowest in the world
Date: 2013-02-05 12:55:34
The confidence index of the Hungarian consumers is no longer the lowest among the studied fifty-eight countries. In Hungary, the index in the in the fourth quarter was 37 points,...
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The dairy industry expect bankruptcies after a controversial year
Date: 2013-02-05 12:50:38
If theVAT rate of dairy products will not be reduced below 10 percent in time, than the dairies expect mass bankruptcies – Mélykúti Tibor, Co-Chairman of the Milk Marketing Board...
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Fazekas Sándor: the target is to double the Hungarian pig population until 2017
Date: 2013-02-05 12:21:31
The Ministry of Agriculture would like to ensure that the Hungarian pig population will be doubled until 2017. In order to reach this goal, the ministry’s pig program provides a...
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The Association of Local Currencies will be formed
Date: 2013-02-05 12:20:51
The issuers of regional vouchers the so-called local currencies will establish a professional organization – confirmed Perkovátz Tamás, the issuer of the first Hungarian local currency of Sopron to MTI...
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A revival on the retail property market in Europe
Date: 2013-02-05 11:26:15
European retail property investment sales totaled 13.5 billion euros in the last quarter of 2012, compared to the average quarterly turnover of 9 billion euros of the recent years –...
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Increased control to keep smoking ban in the second week of February
Date: 2013-02-05 11:10:15
Increased controls will be carried out again during the second week of February at entertainment and hospitality areas in compliance with the law on the protection of non-smokers – the...
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The share of local products increased to 10-12 percent in food distribution
Date: 2013-02-04 13:00:37
The distribution of local food production has increased to about 10 to 12 percent, while the internal sales of Hungarian food products increased from 70 to 75 percent – Fazekas...
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Alcohol, coffee and newspapers in the tobacco shops
Date: 2013-02-04 12:35:12
The National Tobacco Shops can sell alcoholic drinks, energy drinks, coffee, mineral water, as well as soft drinks and newspapers and may start as early as May. The government would...
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Hungary is on the 26th place on the innovation list
Date: 2013-02-04 12:15:18
Hungary is the 26th on Bloomberg’s innovation list. The United States leads the list, followed by South Korea, Germany, Finland and Sweden. Im terms of R&D intensity (R&D spendings in...
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Euro area annual inflation down to 2.0%
Date: 2013-02-04 12:14:02
Euro area annual inflation is expected to be 2.0% in January 2013, down from 2.2% in December 20123, according to a flash estimate4 from Eurostat, the statistical office of the...
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Regular fair of farm products started in Szeged
Date: 2013-02-04 11:43:36
Farmers of Csongrád county offer their quality food products from Monday twice a week in the great hall in the Mars-square market in Szeged. the valuable products of the farmers...
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The value of mergers and acquisitions decreased in Hungary last year
Date: 2013-02-04 11:42:36
The value of Hungarian corporate mergers and acquisitions (M&A) decreased by 69 percent last year to an estimated 550 million USD – Dezse Margaret, managing partner of Ernst and Young...
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15 million pizzas consumed in the U.S. during the Super Bowl
Date: 2013-02-04 11:20:39
More than 15 million pizzas and more than one billion chicken wings will be consumed during the Super Bowl. An average ticket costs one and a half million HUF into...
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