Market News
Walmart to introduce a price prediction system
Walmart’s goal is to strengthen its food supply chain by using a price prediction system to better assess medium- and long-term climate risks, which are relevant to the global agricultural...
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KSZGYSZ honours the best in the domestic environmental industry
On the first Saturday of March the 24th National Environmental Meeting and Awards Gala was held, where the Hungarian Association of Environmental Enterprises (KSZGYSZ) recognised special efforts in sustainable development....
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Lekkerland opens cashierless store at Frankfurt airport
REWE Group member Lekkerland has opened Germany’s first cashierless airport store in Terminal 1 of Frankfurt Airport. This article is available for reading in Trade magazin 2025/4. The AI-powered, unmanned...
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Sustainable mass catering is the focus of the Public Sector Catering Competition
This year is the 10th that the Public Sector Catering Competition (KÖSZ) is organised, bringing together catering professionals from institutions and workplaces to test their skills. This article is available...
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AI trends in 2025: SAP’s predictions
SAP predicts that AI will be embedded in business processes in 2025, playing a key role in data management, decision-making and customer interactions. This article is available for reading in...
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Responsible Gastro Hero Foundation: Valentine’s Day generates lots of waste
Every year more than 100,000 tonnes of waste is generated in Europe on Valentine’s Day, 70% of which is single-use packaging and short-life gifts. This article is available for reading...
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EUR 150bn for AI development in Europe
At the AI Action Summit in Paris this February the “EU AI Champions Initiative” was unveiled: this is a strategy to invest EUR 150bn in European AI start-ups over the...
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Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
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Green loans are still going strong
The market for corporate green loans continues to grow dynamically in 2025, while the Central Bank of Hungary (MNB) will introduce ESG data collection for larger corporate loans from July....
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New regulation for protecting consumers
On 2 February the AI Act, the European Union’s first regulation on artificial intelligence entered into force. This article is available for reading in Trade magazin 2025/4. The legislation applies...
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Too Good To Go unveils food waste reduction platform
Too Good To Go has launched a new AI-powered platform to help retailers reduce food waste and thus increase profits. This article is available for reading in Trade magazin 2025/4....
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Coca-Cola is testing an AI-powered vending machine
Coca-Cola has unveiled its latest development, the Coke&Go smart cooler at Sydney Airport in Australia, which uses AI and image recognition technology. This article is available for reading in Trade...
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Tens of thousands of Hungarian companies need to comply with ESG standards
Under the ESG law, from 2025 not only large companies but also their suppliers will have to comply with sustainability standards. This article is available for reading in Trade magazin...
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Nearly EUR 6bn in fines since the start of GDPR
DLA Piper reports that EU data protection fines have reached EUR 5.88bn since the GDPR came into effect, from which EUR 1.2bn were imposed in 2024. This article is available...
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Mercadona to introduce personalised AI shopping assistant
A personalised AI-based shopping assistant called MercadonIA makes it easier for Spanish shoppers to plan their weekly meals and shopping. This article is available for reading in Trade magazin 2025/4....
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Nébih supports EUDR preparations with a thematic website
It is best to start preparations for the EUDR already now: the regulation covers seven product groups, including cocoa, coffee, soy and palm oil. This article is available for reading...
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IBM and L’Oréal develop sustainable formulations
IBM and L’Oréal are working together to develop sustainable and high-performance cosmetic products. This article is available for reading in Trade magazin 2025/4. The parties will use IBM’s generative AI...
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Young people believe everything the machine says
According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...
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Hungary and FAO put cooperation on a new footing
Maurizio Martina, deputy director-general of FAO and deputy state secretary Oszkár Ökrös have discussed the establishment of new foundations for and the further strengthening of the nearly twenty years of...
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PwC’s Hungarian CEO Survey: growing confidence, cautious expectations
PwC Hungary’s 14th CEO survey was conducted in the last quarter of 2024, with the participation of 252 Hungarian executives. This article is available for reading in Trade magazin 2025/4....
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International and domestic FMCG retail outlook: Tamás Kozák in the Chain Bridge Club
At the February meeting of the Chain Bridge Club Tamás Kozák, secretary general of the National Trade Association (OKSZ) gave a comprehensive overview of international and domestic trends in the...
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Why has lactose-free milk become cheaper? – margin freeze, hidden profit margins and the trick of “free” products
A recent price comparison has come to a surprising result: as a result of the government’s margin freeze, the prices of lactose-free dairy products have decreased the most in the...
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The European Commission has proposed to strengthen the competitiveness of the EU wine sector
The European Commission is proposing measures to improve the competitiveness and resilience of the European wine sector, so that it remains a vital economic force in the coming decades, it...
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NGM: government will preserve the purchasing power of pensions, pensioners will receive an additional increase of an average of HUF 39,600 in November
The government is committed to providing stable and predictable living conditions for pensioners. In January this year, the government increased pensions by 3.2 percent, which provided substantial assistance to approximately...
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Sustainable turnaround in Hungarian agriculture: more and more people are switching to modern production methods
Innovative, sustainable technologies are playing an increasingly important role in Hungarian agriculture, which not only increase productivity but can also ensure competitiveness in the long term. Organic farming, greenhouse cultivation...
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Franchise 2025
This article is available for reading in Trade magazin 2025/4. In recent years the uncertainty of the economic environment has made regulated, stable business models more valuable in the eyes...
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Hungarian banana history: from rarity to staple food
Bananas have long been a popular fruit worldwide, but there are still many misconceptions surrounding them. For example, few people know that bananas do not ripen on trees, or even...
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K&H: smart devices are unstoppable
There has been a spectacular growth in mobile payments among K&H customers: in 2024 they spent nearly HUF 602bn using their smart devices, a 60% rise compared to a year...
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This year’s call for applications for the European Enterprise Development Award has been published
This year’s call for applications for the European Enterprise Promotion Awards has been published, and the Ministry of National Economy (NGM) is waiting for applications for creative, innovative and unique...
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Based on employment data, Hungary is among the leaders in Europe
According to the data of the Central Statistical Office, in February 2025, nearly 4.7 million people worked in our country. The number of employed people remains outstanding, while the unemployment...
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