Market News
Less emission, more control
This article is available for reading in Trade magazin 2025/6-7. On the automatic door and window market, the focus is on energy efficiency and safety. Manufacturers are trying to minimise...
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Ice Cream of Lake Balaton competition
This year marked the twelfth Ice Cream of Lake Balaton competition, which has become a nationally recognised professional event by now. This article is available for reading in Trade magazin...
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Tobacco shops: fewer products, concentrated sales and new growth paths
Between April 2024 and March 2025 FMCG sales by national tobacco shops – the total value of baskets not containing tobacco products – exceeded HUF 187bn. This would put the...
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We are getting better at shopping
This May POPAI Magyarország held its annual meeting and the usual monthly gathering at an unusual venue: the SPAR Regnum Meat Processing Plant and Training Centre. This article is available...
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For a more professional cocktail experience
As part of POPAI Magyarország’s monthly meetings, in March members of the association and invited guests gathered in Lurdy Ház at the invitation of Coca-Cola HBC. This article is available...
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Europe isn’t silent either
Major events for European POS displays were held in Paris (Le Salon Retail Marketing Solutions, 25-27 March) and London (VM&Display Show, 9-10 April). This article is available for reading in...
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Gösser Spritz display from Hungary wins two POP world titles
This year a Hungarian Gösser Spritz display – the winner of the Hungarian POPAI Awards 2024 competition in the Permanent Installation category – became world champion in two categories at...
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Where the heart of retail is beating
MarketPlace, the biggest annual event of Shop! Association – the parent organisation of POPAI Magyarország – took place in Charlotte (USA) on 8-10 April 2025. This article is available for...
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SPAR campaigns for a sustainable future in Slovenia
SPAR Slovenia has launched a new campaign entitled “What Circulates, Connects Us” to highlight the benefits of returnable glass packaging. One of the biggest advantages of glass packaging is that...
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Heineken teams up with the Ellen MacArthur Foundation
Heineken has joined the Ellen MacArthur Foundation network to promote the widespread use of reusable packaging. The collaboration seeks to share experiences, develop guidelines and encourage industry players to adopt...
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Aldi looking for new store locations with the help of customers
Aldi is asking UK shoppers to help in choosing possible locations for new stores. The areas with the most suggestions could be included in the discount store chain’s expansion plans....
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Lidl launches new brand in Switzerland to promote domestic products
On 8 May Lidl’s new Qualité Suisse brand debuted in Swiss stores, offering high-quality, locally produced Swiss products at affordable prices. The brand started with around 200 products, but the...
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Pingo Doce launches own online shopping platform
Portuguese supermarket chain Pingo Doce has launched its own online grocery platform in Lisbon and Porto, after ending a 7-year partnership with Glovo’s Mercadão. The new platform’s goal is to...
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Lidl Belgium to open 80 new stores by 2038
Lidl Belgium, which currently operates 302 stores in the country, is planning a major expansion: opening 80 new stores by 2038. The growth will be supported by a new 43,000m²...
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Nestlé Switzerland to stop using Nutri-Score
Starting this summer, Nestlé will gradually phase out the Nutri-Score label on products sold exclusively in Switzerland, as support for the label has declined significantly in the country since its...
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ALDI app is expanding: coupons are now also available
The ALDI app has reached another milestone: customers can now find coupons redeemable at any ALDI store in the mobile app. This article is available for reading in Trade magazin...
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SPAR takes another step towards digitalisation
SPAR Magyarország carries on with its digital innovations in Hungary. This article is available for reading in Trade magazin 2025/6-7. Electronic shelf labels are now used in more than ten...
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Producer prices in the euro area and the European Union decreased month-on-month and increased year-on-year in April
Producer prices in the eurozone and the European Union (EU) fell month-on-month but rose year-on-year in April, according to data released by the EU’s statistics office, Eurostat, on Thursday. Producer...
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New fan-inspired brand campaign by Airwaves
Airwaves, the sugar-free chewing gum brand in the Mars portfolio, is reaching out to consumers through an integrated campaign inspired by fan feedback. This article is available for reading in...
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Hungarian Service trademark now also indicates secure digital document management
From 1 June the Digital Citizenship application (DÁP) will take another step forward in curbing paper-based administration: customers will be able to log in to their financial, utility and telecommunications...
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The Association of Conscious Shoppers sued Shein: they are manipulating customers with dark tricks
The Conscious Shoppers Association (TVE) has filed an official complaint with the European Commission against Shein, together with several European consumer protection organizations. The fast fashion giant is accused of...
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Cautious optimism in tourism: the economy improved in May, but the sector is still in the red
In May 2025, Hungarian tourism businesses reported a slight improvement in confidence: the Tourism Confidence Index (TKI) reached -3 points, up from -8 in April. Although still in negative territory...
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ChatGPT becomes more customer-friendly
OpenAI has recently updated the shopping features of ChatGPT to make it easier for consumers to search for, compare and buy products. This article is available for reading in Trade...
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Hungarians would trust renewable energy sources for their energy supply, according to a recent study
The Hungarian population would spend the state’s resources mostly on the development of renewable energy sources, according to a nationally representative survey commissioned by MOL. According to a summary sent...
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AI vs. deepfake: the battle for digital credibility
Deepfake – fake images, videos and audio recordings generated by AI – is a growing concern in the online space. This article is available for reading in Trade magazin 2025/6-7....
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The school trip season is starting! But what should go in the lunch box?
As the end of the school year approaches, it is time to organize class trips and outdoor school programs. In the summer heat, it is especially important that the food...
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Are digital innovation regulations too strict?
The German Retail Federation (HDE) has called upon the new German government to push for innovation-friendly, pragmatic digital regulation in Brussels, as opposed to what it sees as an opaque...
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Retail sales growth accelerated in Russia, unemployment stagnated
Russia’s retail sales growth accelerated and unemployment stagnated in April. The Russian statistics agency reported on Thursday that retail sales growth accelerated to 1.9 percent year-on-year in April from 1.3...
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There is a serious opportunity in almond cultivation
Almonds are an increasingly sought-after product worldwide, including in our country. One of our best-known nuts, it has significant potential due to its versatile uses, mechanization of production and resistance...
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We are afraid of humanoid robots
Bosch Tech Compass asked more than 1,000 Hungarian adults and found that three out of four people know about humanoid robot technology, but only 16% think it will have a...
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