News and articles
Mizo PROTE!N1
We believe that living a healthy life isn’t impossible and isn’t a question of time: it is about making the right choices. This is why we have created the new...
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Ca di Rajo – Menolia Prosecco Extra Brut/Brut/Extra Dry
Menolia is a Prosecco DOC Treviso that combines the elegance and quality of classic Prosecco with exceptional value for money. Contact: Zwack Unicum Nyrt. Annamária Molnár wine trade marketing koordinátor;...
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Zewa moist toilet paper, 42 sheets and 80 sheets
Zewa introduces the new generation of moist toilet paper! The new Zewa is the first moist toilet paper that contains flax as natural fibre. Flax is one of the strongest...
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Felix sauces
In 2025 Felix is adding seven new sauces to its portfolio. The wide range of new Felix sauces is the perfect choice for every meal, whether one prefers milder or...
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Kalumba White gin
Kalumba White gin is now available in limited edition packaging! The world of Madagascar’s jungles isn’t only reflected in the drink, but also in the look of the bottle. Contact:...
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KAKTUS FLEXI
Apple flavoured, jelly stick ice cream apple sorbet, with chewing gum flavoured coating and dried strawberry bits, 45ml. Thanks to the jelly consistency, the product doesn’t run after thawing and...
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EU restricts cash payments
The European Union will cap the amount of cash payments from 2027: according to the new rule, a maximum of ten thousand euros – or more than four million forints...
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Bonabo Choco Balls
With 30% less sugar, high fibre and protein content and TOP 14 allergen-free ingredients (gluten-, dairy-, soy- and GMO-free), Bonabo Choco Balls is the ideal choice for health-conscious families. Contact: ABO...
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New director at Hunguest’s hotels in Hévíz
From April 1, András Martos will hold the position of director of Hunguest Helios and Hunguest Panoráma hotels. The professional joined the Hunguest Hévíz team in September 2024, having previously...
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KPMG on Cybersecurity: Service instead of vulnerability
The rapid evolution of the digital environment, driven by technologies like artificial intelligence, is redefining almost every aspect of professional and personal life, making cybersecurity a universal concern, not just...
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Papa’s Pilar Rum
Papa’s Pilar is a premium rum brand created in honour of Ernest Hemingway. The rum is made from a blend of the best rums from various Caribbean and Floridian distilleries...
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Declining turnover in the pesticide market in 2024
Based on the data received, the net sales revenue of total pesticide sales in 2024 was 133 billion forints, which was 10.5 percent lower than in 2023. The sales prices...
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Apenta+ POWER GEL
Apenta’s latest innovation is the Apenta+ POWER GEL energy gel! It contains natural caffeine from guarana (14mg/100 g) and we have also added vitamins C and B. Contacts: Maspex Olympos Kft....
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Häagen-Dazs „The Essence of the City” ice cream collection
The only ice cream selection that immerses you in the depth of the world’s iconic cities, evoking the experience of travelling through the flavours of local cultures. Join Dulce De...
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Every sheet counts
This article is available for reading in Trade magazin 2025/5. Barbara Horváth, senior category manager of Essity Hungary Kft. relies on NIQ data to inform us that the kitchen roll...
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Less sugar, minimum carbohydrates
This article is available for reading in Trade magazin 2025/5. According to Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország, in 2024 the soft drink market showed a slight decline...
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Less is always more here!
Consumers show growing demand for products that aren’t just tasty and effective, but also have a composition that meets health-consciousness and sustainability standards. This article is available for reading in...
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Plates and glasses going green
Demand for plant-based products has been growing steadily in recent years. The companies interviewed in the article are working from different market positions, but with the same commitment to develop...
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Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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Fewer sheep, more expensive lamb
According to data from the Central Statistical Office (KSH), Hungary’s sheep flock was 846.8 thousand on 1 December 2024, down 6.6% compared to December 2023. The number of ewes decreased...
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Impressive productivity growth in domestic retail trade
Labour productivity improvement in Hungarian retail trade by 2023 (vs. 2010) was outstanding at 50% if compared to the country as a whole at 15% or the manufacturing sector at 8%....
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Hungarian confectionery industry: balancing between challenges and opportunities
In 2024 the winners in volume sales were ice cream (+10%), candy (+4%) and crisps (+6%), according to the Association of Hungarian Confectionery Manufacturers (MÉSZ). This article is available for...
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Higher coffee bean prices than ever because of the bad weather
World coffee prices hit a multiyear high in 2024, after exceeding the previous year’s average by 38.8%, mainly due to adverse weather in major producing countries, informed the UN Food...
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Euromonitor International 2025: everything for your pet!
The global pet care market is expected to reach the value of USD 215bn in 2025. The latest research by Euromonitor International highlights the key changes and growth trends that...
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Bad times after good ones?
K&H’s large company growth index – which analyses the economic prospects and expectations of the biggest domestic companies – has returned to the level of the first quarter of 2024,...
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MVI conference 2026
As part of the programme of the Sirha Budapest 2026 trade fair, the Guild of Hungarian Restaurateurs (MVI) will organise a conference, with the following topics planned: alternatives to single-use...
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Mary returns home
On 17 March the Embassy of Ireland in Hungary celebrated St Patrick’s Day at the Budapest campus of Central European University (CEU). This article is available for reading in Trade...
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Carrefour sales under pressure in France and Belgium
Mixed figures from Carrefour in Europe in the first quarter are compensated by strong results in Latin America. The retailer continues to invest in price cuts, private brands, e-commerce and...
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Chobani to spend $1.2B on New York dairy processing plant
The 1.4 million-square-foot factory, which will create more than 1,000 jobs, is the largest facility investment in the yogurt giant’s history. Chobani is spending $1.2 billion to build a dairy...
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MHC Mobility’s 2025 National Fleet Survey on Key Industry Trends and Challenges for Companies Completed
The recent National Fleet Survey conducted by MHC Mobility has shown that the fleet management habits of Hungarian companies are undergoing significant changes. The survey results highlight that more and...
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