News and articles
Kaufland expands marketplace to France and Italy
The Kaufland online marketplace set to be launched in France and Italy from late summer 2025, the company announced. The expansion will increase the number of potential online shoppers reached...
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Soproni Unfiltered Lager
We have taken our classic lager and left out the filtration process to create a fuller-bodied, opalescent-looking beer with 5% alcohol. // Contact: Heineken Hungária Breweries Ádám Zahovay national trade marketing...
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May contain gluten: Aldi recalls protein bar in Hungary
Aldi Hungary has recalled a popular protein bar after it was discovered that the product may contain gluten, which could pose a health risk for those with gluten sensitivity. The...
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AM: Government encourages the restart of livestock farming with compensation once the danger has passed
The government’s priority goal is to stop the foot-and-mouth disease virus as soon as possible and to compensate the affected farmers. After the exemption, once the danger has passed, it...
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High-quality Hungarian asparagus is a sought-after product on both domestic and export markets
There is a huge demand for high-quality Hungarian asparagus on both domestic and export markets. Although the overall production area is showing a decreasing trend, the quantity produced for export...
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The “Promotion of the Year 2025” awards were presented on Promotions Day
The “Promotion of the Year 2025” competition, organized by Trade magazine, was held for the 17th time this year. The results were announced during a full-day conference dedicated to the...
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The outdoor season starts at Easter at the toy market
In families with young children, gift-giving remains a defining part of Easter, according to a recent survey by REGIO JÁTÉK. Children most often receive sweets, toys or books, as a...
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Hungary remains a recommended investment destination
Hungary’s financial situation is stable, and our country remains a recommended investment destination. Standard and Poor’s, the international credit rating agency, has once again affirmed Hungary’s sovereign debt rating and...
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Trump tariffs will also affect the pharmaceutical industry
Donald Trump’s new tariff plan aims to curb drug imports and revive American manufacturing – but experts say the price could be drug shortages and skyrocketing prices – the article...
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This could be the reason for the dramatic decline in red wine consumption
In recent years, there has been a noticeable decline in red wine consumption worldwide – and not just because of fashion or a change in taste. Analysts certainly agree on...
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Is Revolut leaving Hungary?
Although they cannot be clearly obliged to install new ATMs, domestic regulations may restrict the room for maneuver of neobanks. And if the competitive advantage decreases, withdrawal is not ruled...
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Cruel market realities, fading loyalty in the beauty industry
Ten years in the railway industry, fifteen in the beauty industry, yet she doesn’t believe in the label of “female entrepreneur”. According to the founder of Vintage Beauty, small companies...
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What is the favorite spice of Hungarians?
The most popular online supermarket offers customers more than 300 different spices. The most popular are the classic flavors: parsley, coriander, basil, dill and chives among fresh herbs, while garlic...
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NAGISZ Group switches to broiler chickens: a new era begins in domestic poultry farming
Due to bird flu and changed market demands, NAGISZ’s poultry sector is completely transformed – following the 40 billion forint investment, nearly 20 million slaughter chickens will be produced annually...
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Extortion attempt and 20 million euros in damage – IKEA hit by cyberattack
A cyberattack on IKEA’s Southeast European region in late 2024 has caused significant financial losses, but the details have only just been made public. The furniture chain was hit on...
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Breaking News: Hungarian Gösser Spritz display is two-time POP world champion
Hungarian creativity proves to be competitive and internationally recognized in the point-of-purchase marketing industry. This year, the domestic POP sector can be proud of winning two world championship titles. In...
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Hidden pitfalls of Easter chocolate shopping: 3 warning signs to watch out for
As Easter approaches, store shelves are filled with colorful chocolate bunnies and eggs – and it’s no coincidence that this is the second-largest chocolate-consuming season of the year after Halloween....
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Consumers can find a rich selection of vegetables in the period before Easter
Domestic stores await customers with a rich selection of vegetables, and domestically grown spring onions, radishes and lettuce can also be the jewel of the Easter table. According to the...
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MBH Bank further strengthened its role in agricultural financing
Despite the less favorable market and production environment, MBH Bank further strengthened its role in financing the agricultural sector, with its loan portfolio performing better than the market average in...
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Mondelēz investing $79M in Switzerland Toblerone factory
The snacks maker said the investment will help its goal of becoming the top chocolate company by 2030 and further grow Toblerone within the premium space, Food Dive reported. Mondelēz...
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Romania tightens precautions against foot-and-mouth disease
Due to the spread of the foot-and-mouth disease virus in Europe, Romania has tightened precautions against foot-and-mouth disease, and has, among other things, ordered a ban on the import of...
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Partial payments in the Agro-ecological Program are progressing at a steady pace
A total of 12 billion forints worth of partial payments have been completed for 4,109 applicants in the Agro-ecological Program (AÖP). This means that the affected farmers have received support...
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The first smart point of sale, Auchan GO, was handed over
Auchan Hungary has officially opened its new, innovative retail unit: the first Auchan GO. The smart sales point is available to customers 24/7, as it operates without staff. With the...
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(HU) Közel 5%-os forgalombővülést ért el tavaly a SPAR Magyarország
Sorry, this entry is only available in HU....
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Hungarian customers are increasingly demanding
With consumer awareness growing, the demand for quality and smaller-packaged ham products is increasing, according to a survey published on Thursday by the National Chamber of Agriculture (NAK) and the...
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The Hungarian horseradish crop is sufficient to serve more than half of the European market.
As Easter approaches, the demand for various grated horseradish products starts to increase exponentially every year. Hungary leads the European Union in horseradish production: the Hungarian crop is sufficient to...
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There are many Easter novelties at Lidl
Lidl Hungary is also offering a wide range and favorable prices for Easter this year, with customers choosing from 17 types of ham, seven types of cakes, more than 150...
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The new BURGER KING® restaurant opened in the Pólus Center
BURGER KING® has expanded its domestic network with a new unit: it opened its 61st restaurant in the food court of Pólus Center, which is the realization of a long-planned...
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Spring renewal and health awareness in Rossmann’s offer
Spring renewal is an ideal opportunity to introduce health-conscious habits – both inside and out. Rossmann’s wide range includes new products such as Balance by Béres Alexandra or ESSA World...
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The Hungarian example became the model: MediaMarkt innovation, digital vision and European cooperation
Hungary is not only a market, but also an innovation center for MediaMarkt – says Karsten Wilderberg, CEO of CECONOMY and Media-Saturn-Holding, who in an interview with Index spoke about...
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