News and articles
Crisis of businesses or age of empires?
In 2024, only 24 thousand new partnerships were started in Hungary, which is the weakest result in the past eight years. While the entrepreneurial spirit has decreased, more than 6...
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5.4 billion on nutritional supplements, travel and phones
One of the most successful Hungarian startups, Diverzum, has reached the one billion milestone. In Western countries, it is already a proven practice for brands to address and help young...
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Young people are becoming more conscious about skin care
According to Helia-D’s representative research, the majority of Hungarian women aged 20-39 already include facial cleansing, hydration and sun protection in their morning routine. In response to customer demands, the...
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Retail turnover in Romania increased by 8.6 percent in 2024
Romania’s retail trade turnover increased by 8.6 percent in 2024, the National Institute of Statistics (INS) announced on Thursday. Revenue from the distribution of food, beverages and tobacco products exceeded...
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Hungary’s most popular hot dog: the MOL Fresh Corner hot dog!
MOL Fresh Corner hot dog has officially become the most popular hot dog in Hungary, according to sales data measured by Nielsen[1]. Between November 2023 and November 2024, it was...
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Sustainability is once again at the forefront at Auchan
In Auchan, sustainability extends beyond store operations to inventory, packaging and customer attitude formation. In this spirit, the department store chain will hold green weeks from February 6 to 19,...
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How much is me-time worth? – This is what motivates Hungarian buyers
Time and attention spent on ourselves are becoming increasingly important in our everyday lives. But is it really integrated into our daily routine, or is it more of an unattainable...
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The functionality of the eVAT system is further expanded
The number of users of the eVAT system is constantly increasing and the system is being expanded with more and more functions in order to provide an effective alternative to...
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Kifli.hu significantly reduces the prices of special diet products
Kifli.hu significantly reduces the prices of products required for special diets. The discount of up to 50 percent affects more than 25 gluten-free, lactose-free and reduced-sugar products, the prices of...
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Improving trend in domestic potato production: prices have fallen exceptionally in the past year
Potatoes are a well-known and popular crop, not only in agriculture, but also among hobby gardeners and in the kitchen. In Hungary, their price has increased a hundredfold in 50...
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K&H: young workers feel safe
The majority of young workers still consider their jobs to be sufficiently stable: according to the latest results of the K&H Youth Index, at the end of 2024, their proportion...
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Hungarians’ favorite pizzas: Italian sausage and Hawaiian top the list
Although there is an increasingly wide range of gastronomic options available in Hungary, the passion for pizza remains unbroken. This is also proven by the popularity list compiled based on...
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Syngenta’s offering has been expanded with high-performance hybrids and effective crop protection solutions
Syngenta kicked off the year with new products and top hybrids tailored to environmental challenges. The season-opening event showcased newly developed herbicides, the latest biological solutions, and sunflower and corn...
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The Milk Products Council has been educating children for 20 years
We are proud that our organization, the Milk Product Council, has been conducting nationwide educational and educational activities for primary school children and their teachers about the positive physiological effects...
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PENNY’s newest store opened its doors in Pilisvörösvár
PENNY Hungary opened its newest store in Pilisvörösvár on February 6th, offering customers a modern design, a wide range of products, opening gifts and the usual favorable prices. The modern...
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A new playhouse and trampoline park opens in Auchan
Debrecen will soon be enriched with a missing entertainment facility, which could become a favorite spot for families. A new playhouse and trampoline park will open in the Auchan area,...
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What happens if a domestic tech company is faster than the big ones?
What happens if you forget your company access card at home in the morning? A classic recipe: rushing to the reception, paperwork, and a lot of wasted time. But what...
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Starbucks is putting personal messages on coffee cups again
Starbucks is returning to its practice of having baristas write personal messages on customers’ takeout cups under new CEO Brian Niccol. The move is part of a “Back to Starbucks”...
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Dachser’s new route provides a direct transport connection between Hungary and Bulgaria
Logistics service provider Dachser has strengthened its Kecskemét branch and launched a new, direct transport route between the Hungarian city and the Bulgarian capital, Sofia, the Hungarian subsidiary informed MTI...
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PepsiCo stands fast to long-term growth target with push behind better-for-you
Protein features in PepsiCo’s portfolio push in both snacks and beverages to embrace consumer interest in health. PepsiCo is steadfast on its long-term organic growth target despite falling short in...
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Sustainability index at a record low in Germany
The NIQ Sustainability Index 2025 fell to a record low of 91.3 points in January 2025, down from 92.9 points in October. In particular, consumers’ willingness to make sustainable large-scale...
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Head Cheese: A Traditional Yet Divisive Hungarian Delicacy
Although home pig slaughtering is becoming less common, the demand for traditional pork delicacies remains high during the colder months. This is particularly true at the Rácz Major in Vas...
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Lidl GB To Remove Design Elements Targeted At Kids From Own-Brand Products
Lidl GB has pledged to phase out all packaging designs deemed attractive to children from its ‘least healthy’ own-brand products by mid-2025. The design elements include 3D or animated shapes,...
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Colliers: investor activity expected to increase in the Hungarian commercial real estate market this year
According to market expectations, investor activity may increase in the Hungarian commercial real estate market this year, primarily due to the improvement in investor sentiment, the decrease in the European...
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Kaufland Poland in Need of Transformation
Kaufland Poland has become the problem child of Kaufland’s international business. The Wroclaw-based subsidiary of the German superstore operator plunged into the red in the past fiscal year, posting a...
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Promotion of the Year 2025 – Competition, Call for Entries & Registration
Trade Magazine is once again launching a competition for participants in the FMCG sector for the prestigious “Promotion of the Year 2025” award. Who Can Apply? Applications can be submitted...
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(HU) Működne Magyarországon a boltok elleni bojkott?
Sorry, this entry is only available in HU....
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Mere did not open a store in Nyíregyháza, it was deleted from the register
Although it was previously announced that the Russian discount chain Mere, known for its spartan savings, would begin its expansion in Hungary, no stores were opened in the end, including...
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All about EUDR – a thematic page on the supervision of deforestation-free products has been launched on the Nébih website
The EU rules on the marketing of deforestation-free products (EUDR) will enter into force at the end of 2025. However, preparations for their application need to start now. To this...
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New Guinness record: 112-meter Dobos Cake made!
The teachers and pastry students of the Budapest Economic Vocational Training Center’s Dobos C. József Vocational School set a Guinness World Record by assembling a 112-meter cake. The experiment was...
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