News and articles

Mercadona to introduce personalised AI shopping assistant

A personalised AI-based shopping assistant called MercadonIA makes it easier for Spanish shoppers to plan their weekly meals and shopping. This article is available for reading in Trade magazin 2025/4....

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Nébih supports EUDR preparations with a thematic website

It is best to start preparations for the EUDR already now: the regulation covers seven product groups, including cocoa, coffee, soy and palm oil. This article is available for reading...

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IBM and L’Oréal develop sustainable formulations

IBM and L’Oréal are working together to develop sustainable and high-performance cosmetic products. This article is available for reading in Trade magazin 2025/4. The parties will use IBM’s generative AI...

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Young people believe everything the machine says

According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...

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Hungary and FAO put cooperation on a new footing

Maurizio Martina, deputy director-general of FAO and deputy state secretary Oszkár Ökrös have discussed the establishment of new foundations for and the further strengthening of the nearly twenty years of...

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1664 Rosé

Raspberry flavoured wheat beer made with elderflower and raspberry juice. This complex, yet easy-drinking beer has the distinctive beer base of 1664 Blanc, complemented by vibrant red berry fruit flavours....

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Milka Choco Croissant

Pre-packaged croissants in the bakery category. Soft, light dough, a base dipped in Milka milk chocolate and Milka milk chocolate decoration, with a soft chocolate or vanilla cream filling inside...

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Somersby pear cider

Somersby kicks off the summer with a true classic and a favourite of many: Somersby pear cider is back! The freshness of pears combined with a slightly sour finish –...

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PwC’s Hungarian CEO Survey: growing confidence, cautious expectations

PwC Hungary’s 14th CEO survey was conducted in the last quarter of 2024, with the participation of 252 Hungarian executives. This article is available for reading in Trade magazin 2025/4....

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Why has lactose-free milk become cheaper? – margin freeze, hidden profit margins and the trick of “free” products

A recent price comparison has come to a surprising result: as a result of the government’s margin freeze, the prices of lactose-free dairy products have decreased the most in the...

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Hungarian tourism continues to be on a strong path

In February 2025, tourism once again showed strong growth: domestic accommodation establishments registered more than 1 million guests and 2.3 million guest nights – an increase of 14 and 3.9...

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Makó enters a new industrial era – the Chinese aluminum can factory starts operations

A historic investment is underway in Makó: Benepack Hungary Kft., the domestic subsidiary of the Chinese company CPMC, has established an aluminum can factory in the city’s industrial park, which...

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Focus on supporting sustainable food systems: Nestlé’s joint value creation summary published

Nestlé is committed to providing sustainable, balanced and affordable food to its consumers worldwide. It pays special attention to education, sustainable agricultural practices and reducing its carbon footprint. The company’s...

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The European Commission has proposed to strengthen the competitiveness of the EU wine sector

The European Commission is proposing measures to improve the competitiveness and resilience of the European wine sector, so that it remains a vital economic force in the coming decades, it...

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Jägermeister Orange: an ice-cold novelty with the aroma of Sicilian orange

1400 hours of Sicilian sunlight, 56 herbs and the aroma of three oranges in one bottle – Jägermeister Orange, the uniquely fresh and fruity, bright orange, light new version of...

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NGM: government will preserve the purchasing power of pensions, pensioners will receive an additional increase of an average of HUF 39,600 in November

The government is committed to providing stable and predictable living conditions for pensioners. In January this year, the government increased pensions by 3.2 percent, which provided substantial assistance to approximately...

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Sustainable turnaround in Hungarian agriculture: more and more people are switching to modern production methods

Innovative, sustainable technologies are playing an increasingly important role in Hungarian agriculture, which not only increase productivity but can also ensure competitiveness in the long term. Organic farming, greenhouse cultivation...

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Liszt Ferenc International Airport is preparing for a record year – the summer schedule brings a new peak

Budapest Airport is preparing for the 2025 summer season with a wider and more diverse flight offer than ever before: the airport, which is already part of the VINCI Airports...

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Franchise 2025

This article is available for reading in Trade magazin 2025/4. In recent years the uncertainty of the economic environment has made regulated, stable business models more valuable in the eyes...

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The Hungarian High Court is re-examining Wizz Air’s commitments – the compensation obligation expired five years ago

The Hungarian Competition Authority (GVH) has launched a follow-up investigation into Wizz Air Hungary Zrt., after the commitment period that the airline undertook following a competition supervision procedure in 2019...

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A trend that won’t go away: hybrid work has become the new normal

The coronavirus pandemic has passed, but the world of work has not returned to its old ways. Teleworking, which was introduced out of necessity during the years of the pandemic,...

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Hungarian banana history: from rarity to staple food

Bananas have long been a popular fruit worldwide, but there are still many misconceptions surrounding them. For example, few people know that bananas do not ripen on trees, or even...

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Free rider on the fintech train? – Revolut may be exempt from ATM installation obligations

While Hungarian banks are building their ATM networks at a cost of billions, Revolut is currently avoiding public funding, says Péter Gergely, an expert at BiztosDöntés.hu. This year, a serious...

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This year’s call for applications for the European Enterprise Development Award has been published

This year’s call for applications for the European Enterprise Promotion Awards has been published, and the Ministry of National Economy (NGM) is waiting for applications for creative, innovative and unique...

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Cocktails at a golden price: luxury bars around the world

The world’s leading bars not only entice guests with their premium drink selection and unique atmosphere, but also offer an exclusive experience – with prices to match. Below we present...

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Based on employment data, Hungary is among the leaders in Europe

According to the data of the Central Statistical Office, in February 2025, nearly 4.7 million people worked in our country. The number of employed people remains outstanding, while the unemployment...

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Government steps may also be taken to restrict banking and telecommunications

The government would not only intervene in the pricing of basic foodstuffs, but would also open new fronts in the fight against price increases, according to a statement by the...

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Adherence to protective measures can stop the spread of foot-and-mouth disease, experts say

Adherence to protective measures can stop the spread of foot-and-mouth disease, so the most important thing is to follow the rules in a disciplined manner, experts said at a press...

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NGM: government will preserve the purchasing power of pensions

The government is committed to providing stable and predictable living conditions for pensioners. In January this year, the government increased pensions by 3.2 percent, which provided substantial assistance to approximately...

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NKFH: Consumer protection officers inspected hundreds of stores and restaurants operated in the Far East

Consumer protection authorities inspected hundreds of shops and restaurants operated in the Far East, and fines of around 20 million forints were imposed during the nationwide targeted inspection, and 15...

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