News and articles
FloeWater’s most spectacular commercial to date has arrived, straight from the poolside!
A year ago, the news exploded like a bombshell: Eva Mendes became the face of the aluminum canned FloeWater. Since then, the crystal-clear water has been available in 5 countries,...
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Wienerberger presented a bricklaying robot in Hungary
Wienerberger’s new masonry robot has arrived in Hungary, which can perform the work of entire bricklayer teams on construction sites. The innovative technological development works quickly, with perfect precision, and...
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Rapid test market, smart devices – where next?
The explosion of rapid tests during the Covid-19 pandemic has fundamentally changed the culture of health self-monitoring. Although the pandemic has subsided, the question is whether the rapid test market...
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Hungarian Auchan celebrates its 27th birthday with a 27% price reduction
Auchan Hungary celebrates its 27th anniversary in May. On this occasion, they are surprising their customers with a four-week price reduction: hundreds of their products are being offered 27% cheaper...
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Lilu became the beauty ambassador of the year
Rossmann won prestigious awards at the 2025 Marie Claire Beauty Awards: the exclusive brands in the drugstore chain’s range received the title of best product in several categories, and it...
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Lidl customers help those in need with nearly 90 tons of food donations
The Hungarian Food Bank Association’s fundraising campaign held last Friday and Saturday was a great success, with Lidl joining in with over 100 stores nationwide. During the one and a...
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A red hot situation
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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Gluten-free but still complete
Changing consumption habits, price-sensitivity, convenience needs and new nutritional trends are all challenges to which domestic market players in the gluten-free category are responding in a diverse, but conscious way....
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Cranked up
The energy drink market had a successful year in 2024, but the expansion created new challenges for market players. This article is available for reading in Trade magazin 2025/5. Tightening...
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Stories of Hungarian wine: from the favorite of kings to bull’s blood – a historical evening in Eger
On May 15, 2025, the Juhász Brothers Winery in Eger will host a special historical-gastronomic event. As part of a joint program series between the Rubicon Institute and the Heves...
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Auchan’s Spanish Unit Alcampo To Shutter 25 Stores, Cut Over 700 Jobs
Alcampo, the Spanish unit of French retailer Auchan, has announced that it will close 25 supermarkets in Spain and cut up to 710 jobs, as part of a restructuring plan....
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K&H Analyst Commentary: Inflation Surprised
April inflation was higher than expected. There is a lot of uncertainty about the future, and according to the current situation, annual inflation may be below 4.5 percent. In April,...
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BioTechUSA – Crush Bar
BioTechUSA’s latest innovation, the Crush Bar, will arrive on store shelves worldwide in September 2025, from the group’s recently completed Szada production line, which is capable of producing multilayer protein...
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Co-op Wholesale to double its private label range
Co-op Wholesale is investing GBP 800,000 in the UK to expand its private label range, in order to offer retailers even more essential products at prices that will help them...
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This is what is missing to drive exclusively with self-driving vehicles
The emergence of autonomous vehicles has opened up a vision of a future in which human drivers will no longer be needed and only “self-driving” cars will be on the...
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Amazon is expanding and accelerating Same-Day Delivery across Europe
Year-on-year, more Prime members are choosing Same-Day Delivery for their orders from a wide range of categories – from grocery and beauty to everyday essentials. Amazon plans to launch Same-Day...
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Heineken to invest £40m in UK pub arm Star Pubs
Heineken will invest £40m ($53m) in UK pub subsidiary Star Pubs, creating 1,000 jobs. The investment will reach 608 pubs, around a quarter of Star Pubs’ portfolio, Heineken said. Most of...
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GKI Analysis: Without EU funds, the domestic economy would just flounder
On May 1, Hungary marks the 21st anniversary of joining the European Union. Beyond hard-to-measure benefits like duty-free exports, capital inflows, and labor mobility, EU financial support has had a...
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Csökkentette az élelmiszerárakat az árrésstop és az online Árfigyelő bővítése
2025 áprilisában csökkent az infláció és az élelmiszerárak növekedési üteme is. Havi alapon átlagosan 1,3%-kal kerültek kevesebbek az élelmiszerek, melyekhez a Kormány árrésstop intézkedése mellett a GVH által működtetett online...
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NGM: we always take action against unjustified price increases, inflation may decrease further in the coming months
The government is successfully fighting price increases. In April, inflation fell to 4.2 percent, while food inflation fell to 5.4 percent. Compared to the previous month, food prices fell by...
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April inflation was higher than expected
In April, annual inflation was 4.2 percent, and prices rose by 0.2 percent on a monthly basis. “Both figures exceed our expectations, as we expected an annual rate of less...
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OKSZ: The margin stop has achieved its goal, it can be phased out at the end of May
According to the National Trade Federation (OKSZ), the inflation data released on May 8 confirm that the margin freeze has achieved its original goal due to the decrease in food...
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ÖRT-NMHH Mini-conference: Where is influencer advertising headed next?
What rules apply to influencers today? Where do the ethical boundaries lie? How can education prevent advertising violations? These questions were answered at the professional mini-conference entitled “Where to next...
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The ALDI app is expanding: coupons are now available
The ALDI app has reached another milestone. Customers can now find coupons that can be redeemed at any ALDI store in the mobile app. In the May coupon campaign, a...
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This is how Carlsberg celebrates the 20th anniversary of the 2005 Istanbul Miracle
Carlsberg has reunited Dudek, Hyypiä and Smicer for a film to celebrate the 20th anniversary of the 2005 Miracle of Istanbul. As a dedicated supporter of Liverpool FC, beer brand...
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Kifli.hu’s parent company increases its profits with artificial intelligence
Artificial intelligence (AI) is not only the future, but also a present that is radically transforming industries. Rohlik Group, which includes Kifli.hu, which is well-known to Hungarian customers, is already...
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Lidl Hungary also works for the success of domestic wineries
Lidl Hungary contributed approximately HUF 17.5 billion to the domestic and international success of the Hungarian wine sector in 2024, and over the past ten years, more than HUF 90...
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A meeting of unusual scents and flavors in the collaboration between Avon and Flatty
AVON invites the audience to a special sensory experience when it reinterprets its newly released Perfect Nonsense perfume collection in the gastronomic space. AVON has created a drink series in...
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A green alliance in the heart of the city – The Body Shop and TOURMIX partnership opens a new era
Sustainability, community, and personal experience were at the heart of TOURMIX’s official launch event held on May 9 at Loffice, a green office building in downtown Budapest. The startup has...
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MBH Bank and MOL enter into strategic cooperation to expand the ATM network
Although the popularity of digital payment solutions is growing steadily, surveys examining the payment habits of the population show that cash use continues to play a decisive role in everyday...
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