News and articles
Informed choices and targeted solutions
According to Euromonitor’s Global Consumer Trends 2025 report, consumer behaviour is fundamentally shaped by the rising cost of living, the need for sustainability and expectations of physical and mental well-being....
Read more
CSR Hungary: awards for the best
For the 17th time the Hungarian Business Responsibility Award, the CSR Hungary Award was presented to the winners in the Gundel Palace on 15 November 2024. This article is available...
Read more
PwC Global CEO Survey: replanning in progress
This article is available for reading in Trade magazin 2025/2-3. Commenting on the survey of 4,701 CEOs in 109 countries, conducted between 1 October and 8 November 2024, Mohamed Kande,...
Read more
This year’s payments market trends according to Mastercard: AI, digitalisation, mobile wallets and tokenisation
According to Mastercard’s experts, the following 10 factors will determine payment trends in 2025: This article is available for reading in Trade magazin 2025/2-3. 1. Fighting AI fraud with AI:...
Read more
LG develops special digital displays
LG Electronics (LG) has unveiled its latest digital display innovations at the Integrated Systems Europe (ISE) trade show in Barcelona, on 4-7 February. This article is available for reading in...
Read more
Logistics sector still ahead of a sustainability shift
In the logistics sector the need for sustainability is becoming more urgent, but 2025 may still bring only partial progress. “Technological and economic conditions haven’t yet reached a level that...
Read more
Sodexo to open nearly 100 convenience stores on US college campuses by 2026
Sodexo has set a goal of opening around 100 Food Hive stores on college campuses across the United States by 2026. This article is available for reading in Trade magazin...
Read more
Lidl partners with Olympic athlete to expand its protein range in Ireland
Lidl Ireland has teamed up with Olympian and two-time European champion David Gillick to expand its high-protein range. This article is available for reading in Trade magazin 2025/2-3. In 2025...
Read more
Losing shelf space
This article is available for reading in Trade magazin 2025/2-3. In 2024 the Hungarian pálinka market was characterised by different challenges, points out Krisztina Páll, brand manager of Dunapro. Inflation...
Read more
Traditions and reimagined recipes
This article is available for reading in Trade magazin 2025/2-3. Ágnes Szűts, marketing manager of KOTÁNYI Hungária Kft. tells Trade magazin that the spice market got 3% bigger in the...
Read more
A fragile balance
This article is available for reading in Trade magazin 2025/2-3. Gábor Bokros, marketing director of Gyermelyi Zrt. reports that after last year’s Easter period the demand for eggs dropped –...
Read more
The VOSZ Barometer is low, but there are promising signs
VOSZ Barometer’s main indicator was down 5 percentage points at 47% in the 4th quarter of 2024 compared to the 3rd quarter of last year, which is the lowest value...
Read more
The age of corporate empires?
Last year only 24,000 new companies were established in Hungary – a 6% drop from the previous year and an 18% plunge from 2022. This is the weakest performance in...
Read more
Rising raw milk and cereal prices
According to AKI PÁIR data, the national average producer price of raw milk in Hungary was HUF 200.93/kg in December 2024. This article is available for reading in Trade magazin...
Read more
GKI business confidence index sinks to a 19-month low
In the first month of 2025 the slightly negative trend continued: according to the EU-supported survey of GKI Gazdaságkutató Zrt., the business and consumer outlooks worsened compared to December –...
Read more
Veritas premium mineral water
Crystal clear Veritas premium mineral waters have a silky smooth taste, thanks to their unusually low sodium content. Veritas III, Veritas V, Veritas VII – we offer different carbonations for...
Read more
Cerbona Rudi – in apricot, blueberry, lemon and raspberry flavours
Say hello to the latest products in the Cerbona Oats range, the new Rudis! The product isn’t just a snack but a lifestyle choice as well, which reflects the expectations...
Read more
Renewed Queen carbonated soft drink range
The renewed Queen carbonated soft drink range is made exclusively with sugar and contains 0% sweeteners. In addition to the familiar 2.5-litre PET format, consumers can now also enjoy the...
Read more
Zewa Eco Comfort 3-ply tissues, 90-sheets
Riding on the waves of Eco Comfort toilet paper’s success, Zewa launches Eco Comfort 3-ply tissues, 90-sheets. The product is made from 100% recycled, bleach-free paper. A small contribution to...
Read more
HELL ENERGY ZERO in revamped packaging
The HELL ZERO range has arrived in shops in revamped packaging. In addition to the classic tutti frutti flavoured sugar-free drink, two new products have also been added to the...
Read more
Green communication only creates advantage if used the right way
At the end of January Hungarian Product Nonprofit Kft. hosted an educational forum, titled “Credibility in sustainability”, as part of the EduTime programme series. Hungarian Product’s goal is to pass...
Read more
HiPP Babysanft Pure Water wet wipes
Pure Water wet wipes are made with 99.9% water content, 0% perfume and 100% plant-based fibres. Contact: HiPP Termelő és Kereskedelmi Kft. Contact person: Noémi Makai marketing manager; T.: +36-1-450-21-90; e-mail:...
Read more
Learning done differently!
We all know that our life is one big learning process. It never ends and it doesn’t matter how old we are, we need to educate ourselves and remain open...
Read more
A broad dialogue has been launched on the collection and processing of animal by-products
At the initiative of the National Chamber of Agriculture (NAK), with the involvement of the Ministry of Agriculture and the National Food Chain Safety Office (Nébih), a professional consultation was...
Read more
Nébih: From 2025, food chain supervision fee returns must be submitted to the National Tax and Customs Administration
The 2025 food chain supervision fee returns must now be submitted to the National Tax and Customs Office, the National Food Chain Safety Office (Nébih) told MTI on Thursday. Detailed...
Read more
The Agricultural Museum’s carnival programs are about sustainable nutrition.
The Agricultural Museum’s carnival program Little Farmers, Big Adventures aims to introduce children to sustainable lifestyles and nutrition, where children can experience how our various foods are prepared, what a...
Read more
Fidelity Analyst Survey: China – where should investors look amid changes?
China faces a number of economic challenges – a struggling housing market, persistent deflationary risks, weak consumer demand and even the US looking to raise tariffs. But Fidelity International analysts...
Read more
This year’s Most Inspiring Leader of the Year Award went to Richter’s leader
Based on the opinions of 252 Hungarian CEOs, PwC Hungary has awarded the Most Inspiring Leader of the Year Award for the third time. The award recognizes a Hungarian CEO...
Read more
Bank360: Another interest rate hike is coming, the biggest battle for government bond money starts today
One inflation-tracking government bond matures today, three other series pay interest, and the interest rate on PMÁPs, which are losing their appeal from now on, will also be decided in...
Read more
Telepathy and mind reading: the tax office’s new superpowers
“The tax office nowadays knows who is worth checking in a way that borders on magic and puts mentalists to shame, and it is increasingly sure-handed in selecting those taxpayers...
Read more