News and articles
16 rapeseed hybrids tested in GOSZ-VSZT-NAK experiment
The national post-registration variety trial of winter rapeseed by the National Grain Growers’ Association (GOSZ), the Seed Association Interprofessional Organization and Product Council (VSZT), and the National Chamber of Agriculture...
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Business gift as a strategic tool
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Why did the interest rate stay the same?
The decision-making body of the Hungarian National Bank did not change the key interest rate at its meeting on Tuesday, so it remains at 6.5 percent. According to Dávid Németh,...
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Visit Hungary: St. Stephen’s Day program series attracted 23 percent more guests to Budapest
The St. Stephen’s Day program series attracted 23 percent more guests to Budapest this year compared to last year, with 35 percent more domestic and 20 percent more foreign tourists...
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More than 80,000 children receive free school supplies with government support
By the start of the 2025/2026 school year, 81,000 students will receive the tools that are essential for starting school, with the support of the government, the State Secretary responsible...
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One of the leading vocational training institutions in Europe and the world is the Hungarian
EU funds are coming to Hungary, “and they are enjoying themselves,” the Minister of Public Administration and Regional Development said in Simontornya, Tolna County, on Tuesday. Tibor Navracsics, in his...
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A five-stop concert series is being held in the Prajdi Salt Plain to boost tourism in the region
A five-stop concert series with the participation of renowned Hungarian and Romanian bands will be held in September and October in the Székelyföld Salt Country to boost the region’s tourism,...
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Priority official inspections during the harvest
The National Food Chain Safety Office (Nébih) is once again carrying out a series of priority inspections during the harvest period this year. The focus of the inspections is on...
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ELTE: Bugs may have played a greater role in pollination in earlier stages of geological history
Bugs may have played a greater role in pollination in earlier stages of geological history – Hungarian researchers have confirmed based on the examination of an ancient bug found in...
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Autent Solutions is developing an environmentally friendly cooling system with more than 330 million forints of EU funds
Hungarian-owned Autent Solutions Kft. has received a non-refundable grant of 330.31 million forints for the further development of its energy-saving industrial cooling technology, Managing Director Zoltán Csordás informed MTI. The...
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Chery has arrived to Hungary
The Chery car brand has reached an important milestone in its European expansion: on August 26, 2025, the importer Grand Automotive East Kft. presented the first Chery models in Hungary...
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Keurig Dr Pepper To Buy Dutch Coffee Company JDE Peet’s
US soft drinks giant Keurig Dr Pepper is set to create a global coffee giant to rival market leader Nestlé with an $18 billion (€15.7 billion) takeover of JDE Peet’s,...
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Kaufland Installs Myflexbox Parcel Stations at 40 Locations Across Germany
Retail giant Kaufland has taken another step toward enhancing customer convenience by installing Myflexbox parcel stations at 40 of its stores in Germany. These stations are compatible with multiple delivery...
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Wheat harvest expected to rise in the EU and worldwide
According to the August forecast of the United States Department of Agriculture (USDA), the world can harvest 807 million tons of wheat in the 2025/2026 marketing year, 7 million tons...
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Coca-Cola explores sale of Costa Coffee, source says
U.S. soft drinks company Coca-Cola is working with investment bank Lazard to review options, including a potential sale, of British coffee chain Costa, a source familiar with the matter told...
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Watermelon foreign trade has picked up
According to data from the Hungarian Central Statistical Office, 171.1 thousand tons of watermelon were harvested in Hungary in 2024 from 3.6 thousand hectares of growing area, which was 37...
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Chocolates at the starting line
Last Christmas was marked by dynamically rising prices: sales of seasonal sweets stagnated in value and fell sharply in volume during the holiday season. This article is available for reading...
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Belgian strawberries get cardboard packaging in Delhaize stores
Belgian retailer Delhaize is switching from plastic to cardboard packaging for its domestic strawberry range, eliminating around 17 tonnes of plastic from its operations each year. This article is available...
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Atria Finland modernises convenience food production
Finnish company Atria is investing EUR 82.4m in its Nurmo plant, with the goal of modernising its convenience food production and introducing green energy solutions. This article is available for...
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Starbucks helps baristas with AI
Starbucks has begun testing its new generative AI, the Green Dot Assist virtual assistant, in 35 US stores, to help baristas with their work in real time. The innovation works...
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Dole sells US fresh vegetable business to new owner
The US fresh vegetable business of Dublin-based company Dole has been acquired by Organicgirl, a packaged salad firm owned by Arable Capital Partners, for USD 140m. This merger will result...
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AI-powered customer service at municipalities
Hundreds of municipalities in Hungary will soon have AI-powered customer service “colleagues”, who will be available 24/7 via email and phone and will respond within 5 seconds in any language....
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Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry
In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry. This article is available...
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Amazon: office worker numbers may reduce
Amazon CEO Andy Jassy said in an internal memo that the introduction of generative AI and smart agents could lead to a reduction in the number of office workers at...
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Hungary’s first AI handbook is available
Twelve professional organisations, including the Association of Hungarian Communication Agencies, the Hungarian Publishers’ Association and the Hungarian Marketing Association have published a Hungarian AI handbook. This article is available for...
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Trigo to use AI in fighting shoplifting
With a solution based on AI and computer vision, Israeli company Trigo is taking the fight against shoplifting to a new level. This article is available for reading in Trade...
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Lidl: technology also helps on the road to climate neutrality
Lidl is testing an AI-powered tool in Switzerland that measures the CO2 emissions of products across the entire value chain, using a standardised methodology. This article is available for reading...
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Google and the German Retail Federation join forces to train retailers
Google and the German Retail Federation (HDE) have launched a joint initiative to prepare German retailers for AI use. This article is available for reading in Trade magazin 2025/8-9. As...
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British retailers prioritise AI in technological development
According to a survey by Pricer, 67% of British retailers are prioritising AI over other previously planned in-store technology investments. This article is available for reading in Trade magazin 2025/8-9....
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Consultation on the EU Code of Practice on AI concluded
The European Commission has published the final draft of its Code of Practice on General- Purpose AI. This article is available for reading in Trade magazin 2025/8-9. The document is structured around three main...
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