News and articles
Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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Automatic payments are popular
ATM deposits are growing at a double-digit pace at K&H, the financial institution announced based on its own data. Over the past thirteen months, the number of deposits made at...
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AI-generated ads can have a negative influence on consumer perception
According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...
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Fermentation, regional flavours and price parity drive plant-based innovations
Although first-generation plant-based products haven’t always met taste, texture and appearance expectations in full, there is still strong demand for plant innovations. This article is available for reading in Trade...
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Seed Association: More than 17 million sachets of seeds will find their home this season
This season, hobby gardeners will sow about 17.3 million colorful sachets of seeds from 1,000 types of vegetables and 500 types of flowers, according to the forecast of the Seed...
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Experts propose VAT reform for more affordable healthy and sustainable food
A study by researchers from the Oxford Martin School and the Environmental Change Institute has proposed that the VAT rates for food products should be based on health and environmental...
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Heart-Friendly Diets for Nutrition and Hydration Week
Some diets have been scientifically proven to protect the health of the cardiovascular system. These include the Mediterranean diet, the DASH diet for high blood pressure, some versions of plant-based...
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Revolutionary Hungarian invention in the recycling of insulation waste
The management of rigid insulation foam waste generated during industrial use is a huge environmental challenge, with more than one million tons of it ending up in landfills or incinerators...
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4 simple ways to keep your smile healthy
March 20th is World Oral Health Day, which aims to draw attention to the importance of good oral hygiene. It is not just an aesthetic issue, it also has a...
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NAK and MAGOSZ declare permanent water shortage period
Following the initiative of the National Chamber of Agriculture and the Association of Hungarian Farmers’ Circles and Cooperatives, the Minister of Energy declared a permanent water shortage period for the...
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The oven suggests a recipe and the extractor hood rises from the kitchen counter – this could be the household of the future
One of the world’s largest kitchen and bath exhibitions, the Kitchen and Bath Industry Show (KBIS) in Las Vegas, was recently held. The large-scale exhibition provided an exciting insight into...
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Bird flu has reappeared in Pest County
The laboratory of the National Food Chain Safety Office (Nébih) has detected the presence of bird flu virus in Pest County. The eradication of the affected herd and the epidemiological...
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A period of permanent water shortage has been declared at the initiative of NAK and MAGOSZ
Following the initiative of the National Chamber of Agriculture and the Association of Hungarian Farmers’ Circles and Cooperatives, the Minister of Energy declared a period of permanent water shortage for...
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New restrictions lifted following foot-and-mouth disease outbreak
The National Food Chain Safety Office (Nébih) and local authorities have completed sampling of contact farms affected by the outbreak, with all tests coming back negative. Based on the favourable...
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Slaughter pig producer prices are decreasing
In the United States, the price of pork was 1.94 dollars (USD)/kilogram cold carcass weight in February 2025, which was a 15.6 percent increase compared to a year earlier. In...
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Rossmann gives more space to organic food
More shelf space – 15 metres instead of the current average of 9 metres – is planned to be dedicated to organic food in Rossmann stores in Germany. In an...
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We are filling Hungarian-Kazakh cooperation with economic benefits
There are serious agricultural and trade opportunities in Hungarian-Kazakh cooperation – stated István Nagy, who held talks with Arman Sakkaliev, Kazakhstan’s Minister of Trade and Integration, within the framework of...
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Sales Of Italian Organic Products Rise 6% In 2024, Study Finds
Italy’s organic food market generated sales of more than €6.5 billion domestically, representing growth of 5.7% year on year, according to the latest data from the Nomisma Observatory. Out of...
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Hungarian event planning company realizes world-class mega production
A five-hour Depeche Mode concert is being staged by a Hungarian event planning company, Friends Club Hungary, who have invited Hungarian artists such as Gigi Radics, Anna Pásztor, Lotfi Begi,...
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Mol: the Hungarian population is increasingly open to solutions that strengthen the circular economy
The Hungarian population is increasingly open to solutions that strengthen the circular economy, such as selective waste collection, and almost 40 percent of respondents are convinced that waste is a...
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Poultry prices rose slightly
According to data from the Central Statistical Office, Hungary’s poultry meat exports increased by 3 percent to 225 thousand tons in 2024 compared to 2023. Within this, chicken meat exports...
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Estée Lauder Companies partners with Adobe to streamline digital marketing with GenAI
It aims to simplify content production and increase efficiency. The Estée Lauder Companies has announced a new partnership with Adobe to adopt Adobe Firefly and overhaul its digital marketing production...
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AM: many applications for farmers, payment of agricultural subsidies is being completed at a good pace
The payment of agricultural subsidies is progressing faster than last year, area-based subsidies are arriving at farmers at a steady pace; after the 2024 unified applications, the Hungarian State Treasury...
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Margin is very much not profit
The government announced that it would introduce a margin cap on 30 food product groups from March 17, 2025, after food inflation reached 7.1 percent in February. The decision was...
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Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain food products from March 17 – for the time being until May 31 – according to which the margin of...
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Despite global challenges, SMEs are still looking for breakthrough points in 2025
According to economic forecasts for 2025, businesses will face a number of challenges: high interest rates, inflationary pressures, geopolitical uncertainty and supply chain disruptions will all make it difficult to...
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Quality and innovation: SPAR’s own-produced range expanded with 51 new products
Fifty-one new, high-quality food products have been added to the range of products produced in SPAR Hungary’s Bicske, Perbál and Üllő plants. In addition, as a real speciality, the chain...
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PICK Bordeaux tours expand with three new routes
Almost half of Hungarians exercise regularly, at least 1-2 times a week, and only one-fifth of the population said they do not exercise at all, according to the results of...
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The GVH is preparing investigations into the food trade.
According to the online Price Monitor operated by the Hungarian Competition Authority (GVH), the prices of several basic food products have decreased since Monday due to the introduction of the...
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More than half of employees received a pay raise last year
53% of Hungarian employees reported receiving a salary increase in 2024. This is a lower rate than in 2023 (61%), but higher than in 2022 (44%). Respondents are more optimistic...
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