News and articles
Hungary may declare exemption from foot-and-mouth disease at the end of May
No new cases have been detected since the last outbreak of the foot-and-mouth disease virus, and the longest part of the incubation period is “over”. If the situation remains like...
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Call for young farmers launched
Supporting generational change is a priority in Hungarian agriculture, as this sector cannot remain competitive without young people. One of the highlights of this is the call for non-refundable support...
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EU Agri-Food Trade in January 2025: Rising Imports Outpace Export Growth
High commodity prices drive surge in imports, reducing the EU’s trade surplus despite steady export performance. In January 2025, the European Union’s agri-food exports reached €19 billion, marking a 1.5%...
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MBH Analysis Center: The rate of store closures has decreased to pre-Covid levels
There was a significant slowdown in the closure of retail stores in the second half of last year: a third of stores closed compared to the first half. The number...
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Chicken and eggs are getting more expensive: another wave of price increases hits Hungarian households
Hungarian households are facing another wave of food price increases, with poultry and eggs becoming significantly more expensive in early 2025. According to the latest report from the Agricultural Economics...
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Hungary Withdraws Retaliatory Ban on Meat Imports from Neighboring Countries
The Hungarian government has officially revoked its recent ban on meat imports from several neighboring countries, including Poland, Croatia, the Czech Republic, Slovenia, and Romania. The decision was published in...
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Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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Adjusted for inflation, household wealth has not grown as much
The median net wealth of Hungarian households rose to 30.6 million forints by 2023 – but inflation and inequality cloud the picture. According to the latest “What do we live...
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Both consumers and producers benefit from initiatives promoting local products
Local products are becoming increasingly popular among customers, which also represents an excellent opportunity for local producers and businesses producing artisanal food. The success of the exemplary store launched by...
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Nothing is certain in the world, except taxes – or are they not even certain anymore?
Coping with a dynamic and often unpredictable economic environment, effectively applying generative artificial intelligence in tax, and developing tax teams – these are the three key tasks facing tax leaders...
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The “Thank you, SIÓ!” program supports schoolchildren again this year: focus on children’s digital safety
Supporting digital education and the online well-being and safety of children is no longer just an opportunity, but a shared social responsibility. SIÓ-Eckes’ renewed application program last year, “Thank you,...
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The strawberry season started with three Hungarian varieties on Kifli.hu
Strawberries are one of the most popular seasonal fruits every year – last year, more than 22 tons of them were sold on Kifli.hu. This season, customers can choose from...
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A new chapter in the premium food market: Chef Market acquires Culinaris wholesale and retail business units
A major transformation is taking place in Hungary’s premium food sector: Chef Market Zrt., a leading HoReCa wholesaler, has acquired the wholesale business of Culinaris Wholesale Kft. along with Culinaris’...
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Hungary faces historic cherry crop failure due to spring frosts
Hungary’s cherry sector is experiencing its worst year in 25 years, with spring frosts wiping out 70–80% of the expected harvest, according to Pénzcentrum. Farmers anticipate just 2,000–3,000 tons of...
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Despite the rainy weather, there were many people at the Hungarian Ice Cream Day
On May 8th, snaking lines and happy guests across the country indicated that the love for Hungarian artisanal ice cream is unbroken – even in gloomy weather. On May 8th,...
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Coca-Cola invites consumers to an unforgettable party with the slogan Share a Coke, Share the Music
Coca-Cola is celebrating the return of its “Share the Magic of Coca-Cola” campaign with an unforgettable party. We all remember the “named” bottles, when we could find our own or...
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The best conference and wellness hotels were awarded again this year
Six Hungarian conference and wellness hotels and event venues have received the Golden Day Award for their outstanding services based on their performance in 2024; the award, which evaluates the...
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Experiences and indulgence at this year’s Grüne Woche
Grüne Woche, a top event of the agricultural and food industry, took place in Berlin at the beginning of the year. This article is available for reading in Trade magazin...
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More than a thousand toiletries and drugstore products will be cheaper at Auchan
From Monday (May 19, 2025) you will have to pay 5-20% less for the price of more than a thousand chemical products and drugstore products from Auchan’s huge range. However,...
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This year, the police are giving priority to the Balaton and Lake Velence regions
During the tourist season, the Balaton Public Safety Coordination Committee (BKKB) will coordinate the activities of the police headquarters in Somogy, Zala, Veszprém and Fejér counties, as well as the...
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Trump attacks Walmart: debate over US tariffs and inflation flares up
The former president took to Truth Social to criticize the retail giant for warning about rising prices, saying that consumers would ultimately pay for tariffs, economists say. Former US President...
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Think Calmly! – the GVH helps with information materials
The digital world, including influencers, has an increasing impact on consumers’ everyday lives. The Hungarian Competition Authority (GVH) is therefore paying special attention to the advertising activities of opinion leaders...
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Péter Szijjártó spoke out against Ukrainian imported GMO foods
Hungary will vote against the European Union’s extension of unlimited, full duty-free access to Ukrainian agricultural products, as it would cause serious damage to member states, Foreign Minister Péter Szijjártó...
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K&H: Hungarians traveling abroad consider healthcare to be the most important thing
The vast majority of middle-aged people traveling abroad take out some kind of travel insurance, and within this, they consider assistance in the event of an accident or illness to...
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FAO’s Food and Agriculture Strategy Meeting to be held in Budapest
The two-day informal consultation organized by the Food and Agriculture Organization of the United Nations (FAO) began today, once again in Budapest. The meeting aims to develop FAO’s priorities for...
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HiPP 100% plant-based baby food
HiPP is introducing a baby food product line made exclusively from plant-based ingredients. The new products are available to babies from the ages of 6 and 8 months. Contact: HiPP Termelő...
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Make-up and what is behind it
The decorative cosmetics segment is evolving quickly – this is a trend confirmed by manufacturers, distributors and sales channel representatives alike. This article is available for reading in Trade magazin...
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Dramatic frost damage hits Hungarian fruit production – A paradigm shift is needed
The year 2025 will go down in history as one of the most serious crises in Hungarian fruit production. Dr. Ferenc Apáti, president of FruitVeB – Hungarian Fruit and Vegetable...
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Sustainability has fallen behind, emissions are back – the climate impact of European aviation is rising again
Although European airlines promised to put their operations on a greener path after the first wave of the coronavirus pandemic, the reality now shows otherwise. According to a recent report...
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AM: Hungarian-Bavarian agricultural relations at the threshold of a new beginning
It is very instructive that we were able to agree on almost all issues. We must seek cooperation and how we can jointly provide effective answers to the emerging challenges...
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