News and articles
The average Children’s Day gift costs between 5,000 and 10,000 forints
According to a recent study, the majority of Hungarian parents are no longer looking for material gifts on Children’s Day, but would like to surprise their children with experiences they...
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FC DAC 1904 Dunaszerdahely and BioTechUSA enter into partnership
BioTechUSA’s sports sponsorship portfolio has been expanded with another professional sports club: the most prestigious football club in the Upper Hungary, FC DAC 1904 Dunaszerdahely, has also placed its trust...
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Luxury can be green too – Budapest hotels saved 6,000 kg of food through the Munch app
12 hotels across the country have joined the Munch food saving platform: currently 10 hotels in Budapest and 2 in the countryside are participating in the anti-waste initiative. The capital’s...
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New brand identity at Lidl: the joy of movement is at the center
The CRIVIT brand has launched its first international omnichannel campaign, “FIND YOUR MOVE”. The campaign brings the joy of movement to TV screens, social media and Lidl stores in more...
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Garden & grill – seasonal momentum at Auchan
Since COVID, gardening and outdoor activities have experienced a renaissance. The garden has now become a central stage not only for relaxation, but also for self-sufficiency, a healthy lifestyle and...
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Cleaning in factories is a source of up to 20 work interruptions per day, extra employee stress and significant waste, even though it could be solved.
Up to 20 stops per shift – that’s how many times a machine operator has to leave their work just to reach the cleaning wipes. And three quarters of them...
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New flavor and exciting bartender competition from Kinley
A new flavor with new ingredients is coming to the Kinley portfolio from May 19th. Kinley Purple invites Hungarian mixers to create exciting, bold cocktails, who can compete in the...
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Geared up for grilling season: SPAR strengthens its fresh meat and convenience product offering
The barbecue season begins with the good weather, and SPAR is preparing a wide range for outdoor grilling this year as well. From meats and cheeses to spices, sauces and...
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Oral care is getting more attention in beauty care
This article is available for reading in Trade magazin 2025/5. Procter & Gamble’s Oral-B, Blend-a-med and Blend-a-dent product lines offer a wide choice tailored to different needs. “Value for money...
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HelloParks dominates the green industrial real estate market
All of the company’s halls – uniquely in Hungary – now officially meet the strict requirements of the EU Taxonomy, which is another significant milestone in the history of the...
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The grilling season is off to a strong start at Lidl
Lidl Hungary is preparing for this year’s grilling season with more than 60 types and flavors of fresh meat and meat products. The popularity of the products is demonstrated by...
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Ayvens and BYD enter into cooperation
One of the leading fleet managers in Hungary, Ayvens, announced that it will enter into a key partnership with BYD, the world’s leading manufacturer of New Energy Vehicles (NEV), i.e....
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Corporate innovation has gained momentum again – especially in the field of digital developments
The K&H innovation index increased by two points to 28 points in the first half of 2025. The indicator measuring the innovation activity of domestic companies with sales revenue of...
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A new sampling laboratory for testing agricultural crops has been established in Fót
The new, modern sampling laboratory and headquarters of the Mertcontrol group in Fót have been handed over. The new facility supports the production of quality, reliable food through the most...
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The regional importance of JYSK’s Ecser distribution center continues to grow
From April 2025, JYSK’s distribution center in Ecser will also supply 91 stores in Austria, becoming the seventh country to do so, and from June, online orders from the neighboring...
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Henkel and the 10 Million Trees Foundation plant 1,800 trees
Henkel Magyarország and the 10 Million Trees Foundation have been working together for five years. This article is available for reading in Trade magazin 2025/5. As a result of their...
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More than 44,000 people tried going vegan in January
This year’s Veganuár was a huge success, according to the organiser Prove: 44,535 people tried the vegan diet, encouraged by Adél Jordán and more than 10 other famous experts and...
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Flavors, experiences, awareness: A free gastronomic adventure at the Water, Music, Flower Festival
Two major Hungarian festivals, the Water, Music, Flower Festival (VZV) and MentesFeszt, have entered into a strategic partnership, resulting in the launch of the MentesFeszt Village in 2025 – a...
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Even during the challenges, fruit growers can count on the government
The government is committed to supporting the horticultural sector, even in the midst of challenges. Therefore, Minister of Agriculture István Nagy initiated a consultation with the sector’s stakeholders in order...
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Are we growing teeth while AI takes over?
From tooth regeneration to the use of artificial intelligence, Clinident’s compilation highlights some of the promising innovations in dentistry of the future, including a Japanese development that can naturally replace...
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Makro Spain expands private label offering
Makro added 406 new private label products to its assortment in Spain in the 2023-2024 financial year, bringing the total to over 6,000 under the Metro Chef, Metro Professional, Metro...
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Home of Vision: Samsung’s 2025 audiovisual product line is available
Samsung’s latest 2025 audiovisual product line is now available in Hungary. To celebrate the launch and the power of Samsung Vision AI, the company held “The Home of Vision” event,...
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Ca di Rajo – Menolia Prosecco Extra Brut/Brut/Extra Dry
Menolia is a Prosecco DOC Treviso that combines the elegance and quality of classic Prosecco with exceptional value for money. Contact: Zwack Unicum Nyrt. Annamária Molnár wine trade marketing koordinátor;...
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Lekkerland partners with VusionGroup to digitalize its 24/7 smart kiosks
Lekkerland, REWE Group’s expert in convenience solutions, has partnered with VusionGroup to fully digitalize its rapidly expanding network of autonomous 24/7 smart kiosks that leverage self-checkout technology across Germany. Located...
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Bell Food’s Eisberg unit sells three Eastern Europe plants
Bell Food Group’s Eisberg unit is selling three production sites in Poland, Romania and Hungary to focus on markets in the DACH region. Switzerland-headquartered Bell Food, which supplies meat and...
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David Beckham, Pélé and Ronaldinho star in new Pepsi MAX ad
Soft drink brand Pepsi MAX is uniting football stars from across the generations for a jam-packed new campaign featuring David Beckham, Alexia Putellas, Leah Williamson and Lauren James. Centred around...
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NGM: prices of affected drugstore products decreased by almost a quarter
We have taken another step against unjustified price increases, the prices of affected drugstore products have decreased by nearly a quarter, the Ministry of National Economy (NGM) announced on Tuesday....
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The National Trade Association is preparing a proposal to eliminate margin squeeze
In order to avoid further uncertainty, the international food retail enterprises of the National Trade Federation (OKSZ) are proposing to the government a smooth phasing out of the margin freeze,...
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Only two EU countries have higher inflation than Hungary
The European Inflation Outlook of the Private Banker compared the inflation data for March and April and concluded that despite the decrease in Hungary’s annual inflation rate of 4.2 percent,...
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Bankmonitor: More than 19,000 billion HUF is lying unsecured with Hungarians
According to MNB statistics, Hungarians held 19,236.1 billion forints in cash and freely in their bank accounts in the first quarter of 2025. Every Hungarian has more than 2 million...
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