News and articles

An eternal favourite

Whisky and whiskey are always the shining stars of the distillate world – states Sára Palcsó, marketing director of Zwack. In the last five years some kind of innovation fever...

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Extraordinary general meeting

POPAI Hungary Association held its annual general meeting online. The award ceremony of the Hungarian leg of the Shop! Global Awards contest was also part of the programme. Members first...

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Official social media page for Hungarian wines

The Agricultural Marketing Centre (AMC) and the Hungarian Tourism Agency (MTÜ) have teamed up to start collective wine marketing activities in social media, under the ‘Wines of Hungary – Personally’...

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Protection for Hungarian wines

Adulterated wines from outside of Europe that turn up in European shops harm the sales of Hungarian wines very much. It is the national economy’s interest to protect Hungarian wines...

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Coronavirus pandemic generated record-level sales growth in e-commerce

According to a joint survey by GKI Digital and Árukereső.hu, in the first six months of 2020 domestic online sales exceeded gross HUF 355 billion, which constitutes a 35-percent growth...

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Shopping experience and stable operation is the key to success in e-commerce

Between mid-March and the end of April more than 50,000 new shoppers appeared in e-commerce, while the average order value and the number of basket items both grew – reveals...

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Experience, but a frustrating one

For 58 percent of the nearly 3.5 million online shoppers shopping in the digital space is a frustrating experience – reveals the Mastercard-commissioned Payment Experience Report. The report points out...

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New companies were granted trademark usage during the pandemic

Until the end of August 2020 14 new companies started using the Hungarian Product trademark, and another 7 are seriously interested in joining the programme – informed Eszter Benedek, managing...

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Not really a fruitful year

Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...

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