News and articles

Dr. Mária Törőcsik is the lifetime achievement awardee of the Hungarian Marketing Association

In addition to annually awarding the best marketing and digital solutions, the Hungarian Marketing Association (MMSZ) also awards the organization’s most important recognition, the Tonk Emil Lifetime Achievement Award, in...

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HEINEKEN Hungária Zrt. and the University of Sopron continue their cooperation for the responsible consumption of alcohol by young adults

HEINEKEN Hungária Zrt. and the University of Sopron have renewed their long-standing cooperation. The most important objective of the long-term partnership is to deliver the message of responsible alcohol consumption...

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Kivezeti kínálatából az egyszer használatos evőeszközöket a brit ALDI

Az ALDI kivezeti az összes egyszer használatos evőeszközt Food to Go kínálatából, ezzel is arra ösztönözve a fogyasztókat, hogy térjenek át a többször használható eszközökre. A cikk a Trade magazin...

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Nutriversum is replacing plastic waste with vitamin C throughout October

Sorry, this entry is only available in HU....

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DS Smith and Coca-Cola replace unit packaging plastic carrying tabs with ‘DS Smith Lift Up’ packaging innovation

DS Smith, a leading global sustainable packaging company, and Coca-Cola are replacing the plastic carrying handles of unit packaging with the ‘DS Smith Lift Up’ corrugated packaging innovation. DS Smith...

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ALDI promotes Hungarian Product Month with a prize draw

In August ALDI organised a consumer prize draw in cooperation with Hungarian Product Nonprofit Kft. Promoting Hungarian Product Month, between 3 and 30 August ALDI offered valuable prizes to customers...

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Flexitarian nutrition is becoming more and more popular

Paying attention to the topics of sustainability and plant-based nutrition, the first flexitarian conference will be organized on November 17 at the Faculty of Economics of the University of Debrecen,...

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Regina XXL 2 tekercses konyhai papírtörlő

Próbáld ki az ÚJ, Regina XXL konyhai papírtörlőt! Erős és kiváló nedvszívó tulajdonsága mellett a mérete révén is kiemelkedő társad lehet a konyhában. Minden egyes tekercse kétszer olyan hosszú, mint...

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Tesco and its customers are supporting the fight against breast cancer together again this year

As in previous years, Tesco also launched a charity campaign in October 2023 to support the fight against breast cancer. By purchasing products marked with the Go Pink label, customers...

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Felfelé kúszott augusztusban a GKI konjunktúraindex

Augusztusban az elmúlt öt hónap legmagasabb értékét érte el a GKI konjunktúraindex, melyet a GKI Gazdaságkutató Zrt. készített el az EU támogatásával. A felmérésből kiderült, hogy a magyar üzleti és lakossági várakozások...

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Reálértéken csökkent az e-kereskedelmi forgalom – GKID-Mastercard: 2023-ban is tovább polarizálódik az e-kereskedelem

Infláció alatti féléves forgalombővülés, töretlenül emelkedő rendelési frekvencia, stagnáló belföldi piac, élénkülő importforgalom és csökkenő online FMCG-vásárlószám jellemzi az online kiskereskedelem idei első hat hónapját, ahol a forgalom koncentrálódása miatt egyre inkább felértékelődik az...

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The issue of generational change is current in nearly 150,000 companies in Hungary today

Drastic changes are taking place quietly in the global labor market, because according to forecasts, by 2025, 27% of active employees will already be from generation Z. There are more...

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MMSZ joined the network of national marketing associations

The more than 30-year-old Hungarian Marketing Association (MMSZ) is committed to shaping and promoting the role of marketing and its ability to create value. Hungary’s dominant professional community represents and...

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A növényi alapú kategóriába is belép a PepsiCo Muscle Milk terméke

A növényi alapú trendet követő fogyasztók számára is vonzó alternatívát kínálni vágyó PepsiCo bevezeti a Muscle Milket a növényi alapú kategóriába. A cikk a Trade magazin 2023/10. lapszámában olvasható. A...

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The price of eggs at the packing point is more than 50 percent higher than a year ago

According to the data of the AKI PÁIR, the packing point price of table eggs (M+L) from cage keeping in Hungary was HUF 59.03/piece in the first thirty-eight weeks of...

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France kicks off bird flu vaccination despite trade backlash risk

France began vaccinating ducks against bird flu on Monday to try and stem the virus that killed millions of birds worldwide, a move that prompted the United States to impose...

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Nestlé sets ambitious sales targets for healthier foods

Nestlé aims to significantly increase its sales of health food products. CEO Mark Schneider has set a target of 20-25 billion Swiss francs more revenue in this area by 2030,...

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The Agrár Széchenyi Card MAX+ is available with an interest rate of five percent

The recently launched Agrár Széchenyi Kártya MAX+ overdraft facility is a huge help for Hungarian agriculture in bridging the market difficulties caused by the Ukrainian grain crisis, announced Zsolt Feldman,...

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Delivering value to shoppers will remain paramount for grocers, McKinsey study finds

More than 70% of consumers recently surveyed by the consulting firm said discounts are more important to them now than a year ago. Grocers will face continuing pressure to deliver value...

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The volume of beef exports decreased by 9 percent

According to AKI’s slaughter statistics data, cattle slaughter in January-August 2023 decreased by 10 percent compared to January-August 2022. Cows, which account for more than two-thirds of all slaughters, were slaughtered...

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The 30-year-old Rossmann is waiting for its birthday with toys

Rossmann is preparing for the end of the year with a series of marathon-long prize draws: for 3 months – during October, November and December – the drugstore chain celebrates...

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Actors in business life are uncertain about achieving the climate goals

With the involvement of 1,400 senior managers from 22 countries and based on in-depth interviews, the international Smart Infrastructure business of Siemens prepared a summary report to assess where the...

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KSH: The volume of exports of food, beverages, and tobacco decreased by 2.9 percent, while that of imports decreased by 11 percent

In July, the export volume increased by 3.2 percent, while the import volume decreased by 5.4 percent compared to the same period of the previous year. The assets were 559...

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More and more customers pay in the store with a credit card

In the second quarter of 2023, despite the fact that consumption decreased, we observed interesting trends in credit card purchases in the domestic retail sector. Based on the MNB’s data,...

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The insect sector can have a great future in Hungary as well

The insect sector in Europe and Hungary holds significant potential, with experts predicting it could reach a total turnover of up to 2 billion euros by the end of the...

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Új beszállítói partneri programot indít a Danone

A beszállítókkal, start-upokkal és intézményekkel való kapcsolatainak szorosabbra fűzése céljából „globális stratégiai partnerségi programot” indított a Danone. A cikk a Trade magazin 2023/10. lapszámában olvasható. Az Activia és az Evian...

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Védjegyes termékein keresztül is eléri a fogyasztókat a Pécsi Sörfőzde

A Pécsi Sörfőzde 175 éve van jelen a hazai sörgyártásban. A 2017 óta magyar tulajdonban lévő cég nagy hangsúlyt fektet a minőségitermék-előállításra és innováció­ra, és a hagyományos gyártási eljárások megőrzésére is. A...

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Dr. Beáta Kápolna is METRO’s new procurement director

From October 1, 2023, a new female manager in the person of Dr. Beáta Kápolna will join the five-member Board of Directors of METRO Wholesale. This also increased the number...

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Freezes its prices until the end of the SPAR year

SPAR is extending the ÁRSTOP Extra Promotion for another three months, and thus the price of 300 products will remain at the price level valid on September 30, 2023. A...

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PENNY distributes the products of renowned domestic wineries

One of the greatest prides of PENNY’s offer are excellent domestic wines. The store chain considers it important to offer a wide variety of domestic wines in the well-known outstanding...

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