News and articles
K&H: pension-focused influencer campaign receives international recognition
K&H’s educational campaign last year, “Csingisz’s Pension Challenge”, won the Bronze Drum award at the Golden Drum international advertising festival. In the campaign, Csingisz undertook to try to live off...
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Hunguest Hotels sells two Austrian mountain hotels and develops in Bükfürdő
The Hunguest Hotels hotel chain, which belongs to OPUS GLOBAL, is purchasing 8,000 square meters of development land in Bükfürdő and selling its two mountain hotels in Austria, the company...
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World first: Daikin introduces carbon-neutral heat pump
Daikin Europe has officially opened its new Research and Development Centre (EDC) in Ghent, Belgium, where it unveiled the world’s first carbon-neutral heat pump powered by natural refrigerant. The €140...
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Profession.hu: net average salaries increased mainly in IT, construction and healthcare in the third quarter
Based on advertisements containing salary information, the average net salaries offered increased the most in the third quarter compared to the year-on-year in the fields of IT, operations, telecommunications, the...
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Diseases create disturbances on the poultry market
The poultry market is still characterised by product shortages and high prices, and these two phenomena are interrelated. Last year’s bird flu epidemic was the most serious outbreak in Poland...
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Lidl Slovakia – Supermarketization 2.0
Lidl is entering a new phase in Slovakia, moving beyond range expansion to stronger local adaptation. Domestic provenance in fresh food and tailored assortments for urban shoppers underline this shift....
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Lucart receives Platinum rating from EcoVadis for the fourth time
Italian firm Lucart – whose Hungarian factory is located in Nyergesújfalu – is a leading manufacturer of paper hygiene products and packaging materials. A cikk a Trade magazin 2025/10. lapszámában...
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Campaign about the sustainability of meat consumption
In June the Hungarian Chamber of Agriculture (NAK) launched a campaign that wishes to present the role of meat, dairy products and eggs in a conscious diet on a scientific...
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Ádám Mérő wins European Marketer of the Year special award
In 2025 the Hungarian Marketing Association (MMSZ) decided that the winner of the European Marketer of the Year special award is Ádám Mérő, senior director of digital acceleration at The...
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Autumn aerial spraying to control grapevine golden yellows has been completed
Autumn aerial spraying against the American grapevine beetle has been successfully carried out in more than 2,000 hectares of Somogy County. The aim of the control ordered by the National...
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Walmart, OpenAI partner for purchases in ChatGPT
As part of a larger partnership, the mass retailer will be available through the AI chatbot’s new Instant Checkout feature. As part of a larger partnership with OpenAI, Walmart on...
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Milka chocolate milk 250 ml
From now on you can’t only have a bite of Milka, but also a sip! Treat yourself to Milka chocolate milk, which is made with real Milka chocolate and delivers...
Read morePepsiCo introduces a bold new corporate brand identity
PepsiCo has unveiled a new corporate logo, which the snacking and beverage giant says captures the energy, optimism and ambition of the company in 2025 and beyond. PepsiCo added that...
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SPAR simplifies recipes with fewer additives
SPAR has introduced its “simply WITHOUT” label on over 830 private label products, indicating that these items are free from artificial flavor enhancers, aromas, colorants, and preservatives. Approved by the...
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Anheuser-Busch Bud Returns to Germany to Celebrate Its 150th Anniversary
Nearly 150 years after its creation in the United States, Anheuser-Busch Bud is making a comeback in Germany. AB InBev announced the relaunch of the iconic lager as a tribute...
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Bird flu has reappeared in Hungary
The laboratory of the National Food Chain Safety Authority (Nébih) confirmed the presence of highly pathogenic avian influenza virus in a roast duck farm in Jász-Nagykun-Szolnok County. After the disease...
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The customer of the future in 2025: price and convenience above all else
VML’s ninth Future Shopper (“Future Shopper”) research was conducted with the participation of more than 25 thousand consumers and highlights that shopping habits are changing at an unprecedented speed. Shoppers...
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E-commerce balance in the red
Hungary’s digital foreign trade balance is strongly negative: domestic customers are increasingly spending in foreign online stores, while the exports of Hungarian e-retailers are only slowly expanding. The HungarEcomm Stars...
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Professional awards at SPAR Hungary: sustainability, commercial and communication awards
In recent months, SPAR Hungary has not only earned recognition from the industry for its sustainability and commercial innovations, but has also achieved outstanding results in the field of communication....
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Nestlé and Sustainable Business Academy launch soil regenerative agriculture training for young farmers
In January 2026, Nestlé and the Sustainable Business Academy (SBA) will launch a new online course that will introduce young Hungarian farmers to the practical foundations of soil regenerative agriculture....
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The GVH also calls on consumers to shop carefully during the Christmas period
The Hungarian Competition Authority (GVH) is calling on consumers to shop carefully during the Christmas period, and in a statement sent to MTI on Tuesday, it recommends that they not...
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GfK’s November German consumer sentiment index worsened
Instead of the strengthening expected by analysts, the GfK German consumer sentiment index for November weakened, primarily due to the worsening income outlook. According to data published on the institute’s...
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AIPM: 9 out of 10 Hungarians completely trust health influencers
The vast majority of Hungarians, nearly 90 percent, completely trust the influencer they follow on health topics. 27 percent of those surveyed follow some kind of content producer on health...
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Rabbit Product Council: the first European Rabbit Meat Days event series ended successfully
The first-ever European Rabbit Meat Days event series has concluded, and based on experience, Hungarian consumers are open to dishes containing quality rabbit meat – the Rabbit Interprofessional Organization and...
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Europe’s logistics market suffers from a huge supply shortage
According to the latest research by Prologis, the €500 billion logistics market is struggling with a structural supply gap of more than €150 billion. The Hungarian logistics market is characterized...
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Allee is the best-performing sustainable retail facility in the Eastern European region
Allee Shopping Center has achieved a five-star rating from the internationally recognized GRESB (Global Real Estate Sustainability Benchmark) system, making it one of the top performing retail facilities in the...
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More than 600 tons of plastic waste can be saved annually
The latest survey of the Hungarian Association of Logistics Service Centers (MLSZKSZ) on the packaging habits of the logistics market shows that sustainable packaging solutions are gaining an increasingly prominent...
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Digital prestige will be the new social rank
The way we express social status is changing. We hear more and more: what you didn’t post, didn’t happen. Among the younger generations, posting about a concert or a relic...
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The environmental project of the Mercedes-Benz Factory in Kecskemét was awarded two prizes
One project, two awards: Mercedes Benz Manufacturing Hungary Kft. won the Symbol of Sustainability award in the Trade magazin competition, as well as the special Green Awards of the Green...
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Conference Board: US consumer sentiment worsened in October
The Conference Board’s consumer sentiment index for the United States deteriorated more significantly than analysts expected in October. The US consumer sentiment index fell to 94.6 points in October, the...
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