News and articles

(HU) Kompromisszum a vodkacsatában?

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(HU) Polip, lazac jótékonyságból

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DM to sell medicine

Dm will enter the market of pharmaceutical products which require no prescription this year. The retail chain will purchase its products directly from a pharmaceutical wholesaler....

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Challenges and answers in the dairy market

A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing...

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Escape to victory

Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....

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Something has begun

More characteristic shelves, more versatile scales, more attractive refrigerators; Hungarian store furniture is beginning to catch up to Western European standards. This is not only a question of money. Attitude...

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Russ Chapman was right

Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...

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Europe and wine

Major changes are coming in EU regulations for the wine market. A surplus of wine has accumulated in the EU and exports are growing more slowly than imports. The reforms...

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Euronics expanding in Budapest

Euronics opened its fourth store in Budapest on 9. November. The new concept of the chain is reflected in the 550 sqm store space, innovative products are given special attention....

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Törley a millionaire in Estonia

Törley Pezsgőpincészet is constantly expanding its exports. Estonia is one of the export markets, where Törley champagne has been available for 15 years. Sales are continuously growing, with a 60...

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The market has expanded both in terms of value and volume

Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...

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Dry wines finding their way to the consumer

Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...

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Bonbonetti

Product innovations by Bonbonetti are Queen Ko­nyak­meggy and Bonbonetti Moments, a dessert with peanut cream in seasonal packaging for Easter: plastic eggs....

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Lánchíd Klub open meeting again

The ACNielsen gave a review of the most important product categories on the Lanchid Club open meeting. Growth was recorded for three-quarters of the 86 categories, mainly as a result...

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Kométa to export to South Korea

Kométa is the only company in the industry to have retained its license to export meat products to South Korea. az iparágban egyedüliként őrizte meg húsexport-jogát Dél-Koreába. According to the...

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GKM counting on the Brand Association

The Ministry of Economy and Transport is counting on suggestions from the Hungarian Brand Association to help in the development of the economy. According to an internal survey, the five...

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Teas are not all black nowadays

The tea market seems to have benefited from the myth that black teas are not as healthy as other types, because attention turned to these other kinds of tea, which...

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Strategy based on three pillars

Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...

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Bonbonetti

A new product from Bonbonetti is tibi KID milk cream dessert in 103 g size. Smooth, silky milk chocolate balls filled with milk cream in cheerful packages or as single...

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Everything about the agricultural policy of the EU

For the first time in the history of the exhibition, the EU was present at a collective stand. Information about the agricultural policy of the EU was provided by the...

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4 in1 voucher from Sodexho Pass

Sodexho Pass Hungária Kft. has appeared with a universal gift voucher in the market. Vouchers issued up till now could be used in four areas: electronics and home equipment, books...

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We recommend our self

We recommend the Trade Marketing Club for trade marketing, marketing and sales professionals primarily. We hold a club meeting each quarter of the year, where lectures are held and experiences...

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Tea leaves in filters from Sara Lee

As a result of a HUF 800 million investment Sara Lee is starting the year with new, Fuso packaging machines which use ultra-sonic fusion to seal the pyramid-shaped Pickwick Leafs...

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Higher customer requirements

Though quality, price and assortment are still the most important customer considerations in Hungary, the possibility of using debit cards for payment became significantly more important for customers in 2006,...

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He­lia-D

The anti-wrinkle cream by He­lia-D can be used against eye wrinkles from the moment they appear. The practical, mi­ni airless pump flask fits well into ladies' bags....

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IFE and Foodapest to fuse

According to an agreement signed by Montgomery International and HUNGEXPO Zrt., the two well known trade exhibitions will fuse into a single event under the name IFE FOODAPEST. This will...

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New warehouse for Lekkerland

Lekkerland Hungary has moved into its new, 7700 sqm, modern warehouse built in Harbourpark Budapest. New contracts signed with OMV, Lukoil and Jet Conoco made this relocation necessary. The Hungarian...

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