News and articles
Univer Product over 10 billion
Date: 2007-05-30 08:00:00
Revenues of Univer Product Zrt. expanded by 10 per cent to HUF 10,5 billion, last year. This accounted for nearly half of the total consolidated revenues of the group. Pre-tax...
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Success of Hungarian food and wines in Spain
Date: 2007-05-30 08:00:00
A promotion with sampling called “European Weeks” was held in the stores of the retail chain El Corte Inglés, between 10-15 March. The products of 19 Hungarian companies were among...
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One out of two deodorants are still sprays
Date: 2007-05-30 08:00:00
The size of the deodorant market has exceeded HUF 12 billion. Retail sales grew by 9 per cent in terms o value in the March 2006–February 2007 period. 40 per...
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Vegetables and fruits are the most popular bio foods
Date: 2007-05-30 08:00:00
Vegetables and fruits are the most popular bio-foods, according to consumer research by Gfk. 42 per cent of the customers of bio-foods choose from the above two categories. Bio-bread is...
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Big trader or wholesaler?
Date: 2007-05-30 08:00:00
The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....
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FINO Familia
Date: 2007-05-30 08:00:00
The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....
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Austrian exports soaring after some hard years
Date: 2007-05-30 08:00:00
Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...
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Bols selling Calvados
Date: 2007-05-30 08:00:00
Bols Hungary has a truly international brand in a relatively unknown category. The Boulard spirit is made from apple, in a process similar to that used for making cognac....
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Change of address
Date: 2007-05-30 08:00:00
The address of Agrármarketing Centrum will change on 1 June 2007! New address: 1042 Budapest, Árpád út 51-53. New mail address: 1325 Budapest, Pf. 340. New telephone number: +36/1 450-8800...
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Fragrance is not all that matters to women
Date: 2007-05-30 08:00:00
While sales of deodorants for women show steady growth from year to year, the same cannot be said about deodorants for men and this is not the only difference. Regarding...
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The aim: a logistic centre for bio-products
Date: 2007-05-30 08:00:00
Over 1800 bio-farms exist in Hungary at the moment and 6,000 domestically produced bio-products are available. Imre Karácsony, managing director of Natur Life Kft. has worked out a 20 year...
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BOULARD CALVADOS
Date: 2007-05-30 08:00:00
Owing to its exceptionally high and constant quality, Boulard calvados is the market leader in its category world-wide and in Hungary as well. It won two gold medals in the...
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The way to Hungarian shelves
Date: 2007-05-30 08:00:00
Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....
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Scooter promotion
Date: 2007-05-30 08:00:00
Tchibo has a spectacular promotion in Cora stores this spring. The main prize, a red scooter is displayed on top of „islands of coffee” in the stores for one month...
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Anuga: reservations finishing
Date: 2007-05-30 08:00:00
FVM Agrármarketing Centrum is planning a collective appearance at one of the major exhibitions, Anuga to be held in Köln, between 13-17 October. 470 square meters have been reserved in...
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Weight Control and Update competing
Date: 2007-05-30 08:00:00
We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...
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Trademarks – and what is behind them
Date: 2007-05-30 08:00:00
Quality assurance systems already exist, but after the recent food safety scandals, consumers will require further guarantees of quality. Trade mark certificates which attest to constant, monitored, high quality, or...
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Muscat D’or champagne
Date: 2007-05-30 08:00:00
Owing to the unique technology used, the new Muscat D’or champagne retains the honey sweet flavour and wonderful fragrance of muscatel grapes. The flavour of the brand Muscat D’or is...
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Fütyülõs Raspberry with honey
Date: 2007-05-30 08:00:00
A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...
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P&G, Spar: effects of IT on business processes
Date: 2007-05-30 08:00:00
134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...
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Child-friendly Pöttyös
Date: 2007-05-30 08:00:00
The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...
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Being different is a matter of life or death
Date: 2007-05-30 08:00:00
„Either you are different from your competitors, or you are dead”. This was the topic to be discussed at the ECR Europe conference held in Milan, in April. The above...
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Univer: not merely new packaging
Date: 2007-05-30 08:00:00
Univer Product Zrt. begun selling Norbi products under the Update 1 code in May 2005. They have 10 Update products, like mayonnaise, ketchup and mustard. Joining the program did not...
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Children fond of inventive gifts
Date: 2007-05-30 08:00:00
It is not very difficult to communicate with children, but manufacturers should be aware of the increasingly strict regulations applicable to this activity. Maresi Foodbroker Kft. has several products for...
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adidas Pure Lightness
Date: 2007-05-30 08:00:00
Pure Lightness represents a new feeling among adidas perfumes for ladies. It encourages women to enjoy life and have fun – free of commitments and expectations....
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Fanta Mango
Date: 2007-05-30 08:00:00
Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...
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The stores of tomorrow
Date: 2007-05-30 08:00:00
All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...
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Borsodi still the market leader
Date: 2007-05-30 08:00:00
Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of...
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Participants and exhibitors
Date: 2007-05-30 08:00:00
Heads of the largest FMCG companies held 150 presentations in three days. The conference titled “Passion for growth” was attended by 2,200 participants, with five Hungarians among them. 42 companies...
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