News and articles
Shopping fast is practically unknown
Date: 2007-02-28 08:00:00
Few people have ever heard of it and even fewer believe in it – this is the result of a survey prepared about the “Don’t buy anything day” in Hungary...
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Ham: full of opportunities
Date: 2007-02-28 08:00:00
Among meat products, ham is the category probably offering the most opportunities. Sales are rising every year, and manufacturers have come up with successful innovations. And there is always Easter....
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The age of paper-free administration is near
Date: 2007-02-28 08:00:00
E-commerce in the case of FMCG companies means digitalisation of the activities which belong to the core business – says János Springel, leading consultant of T-Systems. In addition to old...
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Pessimistic as usual
Date: 2007-02-28 08:00:00
According to the latest survey about EU indexes by the Gfk Csoport, Hungarians are the least optimistic about their future prospects among citzens of new EU states. Two out of...
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The Korona® – Béres Alexandra®
Date: 2007-02-28 08:00:00
The Korona® – Béres Alexandra® product line of pasta (500g Spagetti, Orsó, Penne) has established a new category in the domestic market: it is made with durum wheat and egg...
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To select or to return?
Date: 2007-02-28 08:00:00
The Ministry for the Protection of the Environment is trying to do something about people who throw away plastic bottles used for packaging drinks. It is questionable if a German-style...
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New umbrella organisation lobbying in Brussel
Date: 2007-02-28 08:00:00
An organisation was established by manufacturers of basic foods, like Bunge, Nutrinveste and Lactalis, under the name EUBF (European Basic Foods), with the aim of helping the European Committee in...
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Biggest price increase for potato chips
Date: 2007-02-28 08:00:00
Retail sales of snacks grew by 8 per cent last year compared to the previous year and exceeded HUF 33 billion. ACNielsen has registered a 6 per cent increase in...
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Labelled chips
Date: 2007-02-28 08:00:00
Should we stick to the old magnetic code, or should we change to the smarter RFID? According to experts, we should wait. At the Football World Cup held in Germany,...
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Hyper markets less popular north of us
Date: 2007-02-28 08:00:00
The expansion of big retail chains is continuing in Eastern Europe. According to the latest survey by PWC, global players like Tesco and Auchan have taken over leading positions, but...
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Axe Shock shower gel
Date: 2007-02-28 08:00:00
The new Axe Shock shower gel contains glacier water and deep sea mint. It will bring you into your best shape in a minute, when you need it most....
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Törley Champagne is 125 years old
Date: 2007-02-28 08:00:00
Törley József started champagne production in Budafok in 1882. A series of events begun on 13. January to commemorate this date, with a jubilee concert in The National Gallery. Among...
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Spar concluding an exceptionally good year
Date: 2007-02-28 08:00:00
SPAR Magyarország will continue its dynamic expansion in 2007, with 3 INTERSPAR hyper markets and 15 SPAR supermarkets to be opened. The company continues to lead the market in the...
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A few innovators and a lot of followers
Date: 2007-02-28 08:00:00
The invasion of private labels and no name products following our accession to the EU, certainly pose a challenge for the manufacturers of salty snacks. The first results of renewed...
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Virtual marketplaces
Date: 2007-02-28 08:00:00
Web sites which help businesses to make business electronically exist on the Internet. The operators of Agrágkapu introduced e-commerce into a field that is very remote from the IT scene....
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What will be on the blacklist?
Date: 2007-02-28 08:00:00
Hungarian legislation related to the adaptation of EU principles regarding unfair trade practices, will be published before 11. June this year. Some marketing campaigns will automatically result in a fine...
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New Clickpaq packaging
Date: 2007-02-28 08:00:00
New Clickpaq packaging which can be sealed again after opening, helps to preserve the quality and aroma of coffee. The fact that the new packaging stands out from its surroundings...
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Gold is too exclusive?
Date: 2007-02-28 08:00:00
According to a regional survey prepared for MasterCard, clients living in Hungary regard services available for gold and platinum card holders as too exclusive and distant and they would prefer...
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New look for Pilsner Urquell
Date: 2007-02-28 08:00:00
Pilsner Urquell, one of the key brands of SAB Miller has a new look world-wide. The new packaging continues the practice of mixing tradition with innovation which has made the...
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Brushing teeth more frequently
Date: 2007-02-28 08:00:00
One of the signs of the spreading of health-consciousness is that more toothpaste and toothbrushes were sold last year than a year earlier. This was one of the findings of...
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Shopping from the armchair
Date: 2007-02-28 08:00:00
According to an estimate by GKI Zrt., the volume of retail trade via Internet has reached HUF 12 billion in 2004, exceeded HUF 19 billion in 2005 and was between...
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Misleading unless considered carefull
Date: 2007-02-28 08:00:00
Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...
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Tea- experience to let us know what we like!
Date: 2007-02-28 08:00:00
Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...
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Spar starting the year in Kecel
Date: 2007-02-28 08:00:00
Spar Magyarország Kft. opened their first new store this year in Kecel. The supermarket is the first Spar store in the city and the 190th store opened in Hungary. The...
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Twinings: 150 years
Date: 2007-02-28 08:00:00
Twinings House is celebrating its 150th anniversary this year. Stephen Twinings held a lecture in Budapest about the best known tea house in England and their products....
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More teeth to whiten
Date: 2007-02-28 08:00:00
Even whiter teeth, with electric toothbrushes is the trend for the toothpaste and toothbrush market. The big categories in mouth care are only developing very slowly, since Hungarian mouth care...
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21st. Century solutions at Gulyás
Date: 2007-02-28 08:00:00
– Having an integrated IT system is essential in Hungary today. This is why we have begun completely reorganising our structures, including our IT systems – says Attila László, strategic...
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Staud: small store with a big plant
Date: 2007-02-28 08:00:00
What has kept the Staud family food store alive since1880 in the marketplace of a district called Ottakring in Vienna? The key to the secret is in the jam factory...
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Having tea with IMIGe
Date: 2007-02-28 08:00:00
Tea businesses often advertise their products in places where surfaces belong to IMIGe. Advertising at the point of sales is however, most frequent, as this is where customers can be...
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Nine campaigners for brand awareness
Date: 2007-02-28 08:00:00
The eighth advertising campaign of the Hungarian Brands Association begun in early February. Nine well known brands like Beiersdorf, Bunge, Gyermely, Henkel, Magyar Cukor, Nestlé, P&G, Reckitt-Benckiser and Unilever are...
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