News and articles
Reliable quality hams for Easter
Date: 2008-02-29 08:00:00
It seems that the last Easter season has been a quite successful one for manufacturers of branded hams. The 2007 Easter campaign by the Association of the Meat Industry communicating...
Read more
Older people as well
Date: 2008-02-29 08:00:00
According to Ottilia Dörnyei, director of GfK Hungária, a slow shift is detectable in consumption habits towards healthy food. Young families with small children and women over 50 are the...
Read more
Fresh, expensive, French
Date: 2008-02-29 08:00:00
Hungarians never stay neutral when the French are the subject of the discussion. While their wealth of cultural heritage is generally admired, their chauvinistic arrogance and refusal to speak foreign...
Read more
Tchibo Exclusive & Exclusive Mild
Date: 2008-02-29 08:00:00
The flavours of the new coffee mix developed by Tchibo experts comes even closer to Hungarian taste than before....
Read more
Promotions and efficiency
Date: 2008-02-29 08:00:00
Promotional sales accounted for up to 40 per cent of overall sales in some of the largest categories last year. 82 per cent of Hungarian consumers are actively looking for...
Read more
Merci, Valentin
Date: 2008-02-29 08:00:00
Storck celebrated Valentine’s day with consumers in stores and cinemas. A romantic comedy directed by Tamás Sas and sponsored by Merci started playing on 14. February. Storck also uses elegant,...
Read more
Eggs from milk chocolate are the most popular
Date: 2008-02-29 08:00:00
Retail sales of Easter sweets dropped by 9 per cent in terms of quantity last year. Total sales amounted to HUF 22.5 billion in 2007. Sales continue to be concentrated...
Read more
INBÉ (GDA) on Chio bags
Date: 2008-02-29 08:00:00
Chio Magyarország Kft. has been the first Hungarian manufacturer to adapt the voluntary system of INBÉ (GDA) designation launched by 8 multinational companies. By August this year, INBÉ data will...
Read more
Category management of dm focuses on tactics
Date: 2008-02-29 08:00:00
Rita Bokor, assortment manager of dm-drogeriemarkt is familiar with the topic of category management, as she is the author of a number of publications about this topic. – How and...
Read more
Cooking playgrounds
Date: 2008-02-29 08:00:00
Garabonc, Tiszaroff, Hernádkak, Lábatlan, Pécsely, Csögle, Pásztó, and Tiszacsege are the eight settlements which have won playgrounds conformant with EU standards in the “Cook a playground” promotion organised by the...
Read more
Accelerating rearrangement in the market of figures
Date: 2008-02-29 08:00:00
The decrease in popularity of nougat sweets in the market of seasonal figures made from sweets seems to be an irreversible process. Cheap and usually unbranded nougat sweets are losing...
Read more
Rapidly growing assortment of bio products
Date: 2008-02-29 08:00:00
A bio-revolution is sweeping through Europe, producing double digit growth. Expansion is less dynamic in Hungary but still notable. Though the popularity of bio products is growing everywhere, they are...
Read more
Coop is the franchise system of the year
Date: 2008-02-29 08:00:00
Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...
Read more
Successful campaign for collecting donations in Spar stores
Date: 2008-02-29 08:00:00
One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...
Read more
Chio allocating 418 million to development
Date: 2008-02-29 08:00:00
Chio Magyarország Kft. will spend HUF 418 million on development in 2008. Their most important new project worth HUF 167 million will take place in the Győr plant. Chio generated...
Read more
More mayonnaise, ketchup and mustard sold
Date: 2008-02-29 08:00:00
The market of liquid flavourings expanded in the December 2007 – November 2007 period both in terms of quantity and value. Growth in terms of value was 7 per cent...
Read more
Products telling stories
Date: 2008-02-29 08:00:00
According to Judit Csányi, managing director of KIDZ-Entertainment Hungary, it is best to select a cartoon character for promoting a product who will not only be accepted by children but...
Read more
Ten per cent plus within a year
Date: 2008-02-29 08:00:00
Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...
Read more
More global name for IMIGe
Date: 2008-02-29 08:00:00
IMIGe Hungária, like other members of the group will operate under the name IMIGe, a company of POS Media Europe. IMIGe and Sales Activation Solutions (SAS) established a new holding...
Read more
Pampering with a pair of Pöttyös
Date: 2008-02-29 08:00:00
Friesland introduced a Pöttyös variant with peanut butter, curd and chocolate under the name Pöttyös Pont2 in the milk dessert category in January. The product is intended to be a...
Read more
Mayonnaise showing most dynamic growth
Date: 2008-02-29 08:00:00
Leading brands like Globus and Univer use intensive in-store communication and health focused innovation to keep pace with private labels. According to recent data from Nielsen, mustard, mayonnaise and ketchup...
Read more
Cartoon characters are effective till the age of ten
Date: 2008-02-29 08:00:00
Products for children under 10 have to be accepted by their parents as well. This is not very easy to achieve, because children and adults have very different expectations. According...
Read more
Good old regions…
Date: 2008-02-29 08:00:00
Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks...
Read more
Dove Go Fresh
Date: 2008-02-29 08:00:00
New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....
Read more
Eco-tour in the south-west Dunántúl
Date: 2008-02-29 08:00:00
The three day automobile tour intended to promote the consumption of bio products will cover the south-west Dunántúl region this year. The tour will begin on 14. June, in front...
Read more
New country manager
Date: 2008-02-29 08:00:00
Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....
Read more