News and articles

Renovation of the first Hungarian SPAR store

The first SPAR supermarket in Tata was renewed in two months. everything were changed, only the panels remained. The store got a new outlook. SPAR opened its first store 16...

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No distortion at competition in Britain

Supermarkets stand accused of buying up land to keep out rivals.  Shoppers in most areas have a good choice and benefit from strong competition between retailers, but in a number...

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E. coli bacteria in beef from Canada

9.8 million kilograms of beef were recalled in October More than 40 people are ill in 8 American county because of the meat products of Rancher's Beef. ....

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Heineken to buy Serbian brewery

Heineken is one of four breweries which expressed their interest in Serbian brewer MB, based in Novi Sad. However no formal agreement has yet been reached, but according to reports...

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French weeks in Cora and Match stores

On the weekends people can taste the French foods and see cooking shows. The event, between 5-18 November 2007, gives the opportunity for the Hungarians to meet and taste French...

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Two new Tesco stores

On 2th November opened the hypermarket and gas station in Kazincbarcika, on the same day began to sell the supermarket in Mezobereny. 225 new workplaces were set up. In the...

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New business model

Tchibo has begun testing a new business model in the Hungarian market. As a first step, they are opening a store in Arena Plaza on 30. October, where not only...

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Artistic tapping

This was the 11th Stella Artois® beer tapping championship organised by Borsodi Gyár Zrt. This year’s winner was Balázs Horváth (Orchidea étterem, Lipót) represented Hungary at the 11th. Stella Artois®...

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Christmas on shelves

Precise planing is needed in order to achieve the major boost in sales that is expected in the Christmas season. Most companies begin planning their special packages and offers for...

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Growing inventories, more financing in foreign exchange

As István Tari, regional director of Erste Bank has told us, in spite of signs of recession in the FMCG sector, retail chains are expanding in the hope of future...

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Retail turnover of food continues to shrink

The shrinking of retail turnover continued in July. According to a KSH report, sales were 4.2 per cent down in July 2007 compared to July of 2006 and also showed...

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PICK Pille

Gluten-free turkey sausages with a conspicuous appearance, high protein content and made with iodine salt, in protective gas packaging....

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Special prize game by Tchibo

Tchibo Budapest Kft. is launching a new, nation-wide promotional campaign on 15. October. By collecting bar codes, consumers can win a family holiday lasting as many days as the number...

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Invitation by Sole-MiZo to discuss milk

Dr. Imre Tímár, president and CEO of Sole-MiZo Zrt. has invited all producers and retailers of dairy products and the competent authority as well, to a round table discussion about...

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All kinds of pleasant things in their bag

Renewed popularity of the red Santa Claus bags is not only due to the prevalent “retro” trend. Sales of branded, premium chocolates will be supported by spectacular POS tools. Several...

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Factoring: option not a refuge

According to Ferenc Csáki, chairman of the Hungarian Factoring Association and CEO of Magyar Factor zRt, the expansion of factoring is always a sign of economic growth. – What is...

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Hungarian origin becoming more important

According to a 2007 survey by GfK Hungária about eating habits, the primary consumer requirement regarding food is good quality. Cheapness is no longer an important consideration for many consumers...

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Riceland Rice Cakes

New, popular flavours in the market! Packaging retains aroma and can be sealed repeatedly....

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How far have we come?

We heard some success stories during our Business Days conference held in September. For example Pöttyös sales exceed that of Cola in some stores. However, price rises were in the...

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New head of marketing for Maspex

Andrea Kiss, a former senior brand manager of Győri Keksz has been appointed the new marketing director of Maspex Olympos Kft....

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Joint venture established by Coca-Cola and Illycafé

The Coca-Cola Company and Illycafè SpA have signed a letter of intent about establishing a joint venture for the production of premium quality ready-to-drink coffee. Global sales of RTD coffee...

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Fondants with double function

Though we do not have sales figures about the market of fondants, no radical changes were been seen last year. According to Imre Horváth, general director of Sweet Point Zrt.,...

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Delayed changes

It was good news for players in the FMCH market that the recession resulting from the restrictive economic measures introduced last autumn had been delayed. However, it is bad news...

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Consumers spending more wisely

According to Mrs. Szalóky Judir Tóth, director of Nielsen, the majority of consumers have maintained their level of consumption. In fact, sales have expanded in half of the 20 largest...

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Carte d’Or

The new flavour of the Carte d’Or Gerbeaud product line which creates a true Christmas atmosphere with the aromas of apple and cinnamon....

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Shaking foundations

A number of dairy products suddenly disappeared from stores recently, though there was no real shortage. Hungarian producers of milk and dairy products have been put in an unusually favourable...

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Awards for Sió films

Awards and HUF 500,000 for the winners of the film competition organised by Sió-Eckes Kft. under the title „Sió – My world, my thirty years” have been handed over at...

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New and old items in the Pöttyös product line

Pöttyös is preparing for this year’s season by introducing a true innovation and re-introducing a success from last year. Pöttyös Túró Bonbon will appear again is stores in the autumn,...

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Season of fragrances

Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...

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Risks can be reduced

According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...

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