News and articles
(HU) Kolbászból, szalámiból jobban fogy a gyártói márkás termék
Date: 2007-02-02 00:00:00
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(HU) Kevés a húsfeldolgozó szakmunkás, de élelmiszer- és vegyiáru kereskedőből is többre lenne szükség
Date: 2007-02-02 00:00:00
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(HU) Multik toporognak az orosz kiskereskedelmi piac kapujában
Date: 2007-02-02 00:00:00
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Délhús in merger with PICK
Date: 2007-01-31 08:00:00
Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...
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Successful tableware campaign by SPAR
Date: 2007-01-31 08:00:00
Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...
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Damocles’ sword and in-store marketing
Date: 2007-01-31 08:00:00
Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....
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We are the most pessimistic
Date: 2007-01-31 08:00:00
Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...
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COTY Hungary in the Esprit
Date: 2007-01-31 08:00:00
New products from COTY Hungary in the Esprit range are: Horizont (Eau de Toilette, Deo Natural Spray) for women and (Deo Natural Spray, After Shave) for men. A cosmopolitan approach...
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Is it worth it?
Date: 2007-01-31 08:00:00
I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...
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Szentkirályi past the exams
Date: 2007-01-31 08:00:00
Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...
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Global players in the lead
Date: 2007-01-31 08:00:00
A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Food reality
Date: 2007-01-31 08:00:00
Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...
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Agrana expanding in Bulgaria
Date: 2007-01-31 08:00:00
The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...
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4 new tools in the IMIGe portfolio
Date: 2007-01-31 08:00:00
IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...
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No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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Butter cream as seen by IMIGe
Date: 2007-01-31 08:00:00
A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...
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Mihály Hardy is the opinion leader at Tesco’s
Date: 2007-01-31 08:00:00
With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...
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VOSZ muscling up with savings banks
Date: 2007-01-31 08:00:00
The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...
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Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00
Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...
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Metro stores to be remodelled
Date: 2007-01-31 08:00:00
The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...
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Tougher income tax, more lenient special taxes
Date: 2007-01-31 08:00:00
In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...
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