News and articles
Prosecutors Seek Jail For Former Chief of Parmalat
Date: 2008-10-08 00:00:00
Milan-based prosecutors requested a 13-year sentence for the founder of Italy's dairy giant Parmalat, Calisto Tanzi, who has been charged with market rigging. Based in Parma, Parmalat collapsed in 2003...
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We have to queue more as average in Europe
Date: 2008-10-08 00:00:00
In Hungary normally 8 people stand infront of us in the line, it is 3-4 in Europe. In our country people have to wait minimum 5 minuts to arrange, the...
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Awards for the most attractive shop fronts on Budapest boulevard
Date: 2008-10-08 00:00:00
The jurey found the store window of Calliope fashion, the Kiwi Sun and Katti Zoób's salon the most spectacular. At the first Boulevard store window compatition the specialist spyed 800...
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Pizza Hut Changes Name in UK
Date: 2008-10-08 00:00:00
Pizza Hut’s UK business has announced that it is changing its name to Pasta Hut. The change, after 35 years as trading as Pizza Hut, is part of a £100m...
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Sodexo – new name, new product
Date: 2008-10-08 00:00:00
The French SodexhoPass changed its name in Hungary for Sodexo, the company has also a new logo. Sodexo won the first Superbrands in its category, the firm has 20,000 clients,...
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Tesco chose a CR adviser and a PR agency
Date: 2008-10-07 00:00:00
From first of October, the B&P CSR management and the NetAktív Kommunikációs Ügynökség make together the internal and external communication of teh retail chain. In division of labor between the...
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New Sealed Air developing for packiging whole chicken
Date: 2008-10-07 00:00:00
Cryovac BDF now offers increased consumer convenience after the launch of a new easy opening strip, totally unlike the traditional corner grip. A range of specifically designed trays that will...
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Coke Zero targets 007 fans
Date: 2008-10-07 00:00:00
Not quite, but in Coca-Cola Zero’s first major promotional partnership since the product’s launch in 2005, the Atlanta-based Coca-Cola Co. has teamed the brand with the upcoming James Bond movie...
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Consumers like brands sponsoring good causes
Date: 2008-10-07 00:00:00
According to Cone Communication's research 4/5 of the people prefers to buy brands which protecting good causes, but the most important is the price and the quality. The 'good cause'...
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The domestic enterprises leave too much on their subjective value judgement
Date: 2008-10-07 00:00:00
The most Hungarian companies associate based on personal connections or previous experience – is lying in latest assaying of the Coface Hungary . Coface is producing more than one thousand...
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Nestle refutes in most energetic manner
Date: 2008-10-07 00:00:00
According to three independent laboraties abroad there was no melamine found in Nestle's coffee whitener Crame Vafe Matte. The company doesn't understand what the Hungarian laboratory found. As broadcasted last...
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Moët & Chandon wears gold
Date: 2008-10-07 00:00:00
Moët & Chandon introduces the latest limited edition crystallised collection, created exclusively with Swarovski. The ‘Moët Swarovski Collection’ has been created to add a bit of sparkling glamour to any...
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The OKSZ would simplify the environment control green tax
Date: 2008-10-07 00:00:00
The smallholders are tallying that the file and account commitment is without reason too sophisticated, and they hold , that in 2009 figure of the green tax will be growing...
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GL Outlet to extend its profile
Date: 2008-10-06 00:00:00
Soon appear some new, famous brands in the outlet center at Törökbálint, but this time not from the world of fashion, but electronics and furnitures. An outlet with miscellany profile...
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Metro AG cuts jobs in Germany
Date: 2008-10-06 00:00:00
Hundreds of jobs will be cut at cash & carry wholesale hypermarkets in Germany over the next two years in an effort to increase profit, Frankfurter Allgemeine said, citing a...
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The trade confidence index came to halt
Date: 2008-10-06 00:00:00
According to the survey conducted by GKI Economic research Co. (www.gki.hu) with the support of the European Union, the trend of business expectations remained unchanged. In September, the confidence index...
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Heineken Hungária sponsors city programs in Sopron and in Marfű
Date: 2008-10-06 00:00:00
According to the company's TCR program Heineken maintains the developing of the traditional brewery cities. Heineken Hungária requested the mayor of Sopron, dr. Tamás Fodor and mayor of Martű, dr....
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From October new CEO at Dreher Brewery Hungary
Date: 2008-10-06 00:00:00
For the English native Gary Whitlie the Hungarian market isn't unknow, he worked in Budapest several years ago. Gary Whitlie joined S.A. Breweries Ltd (now SABMiller plc) in 1984 in...
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Three Electro World subsidiaries to sell in CEE
Date: 2008-10-06 00:00:00
Britain's DSG international plc is to sell 33 stores in the Czech Republic, Hungary and Poland. According to the information of Business Daily Világgazdaság, the EW units in the Czech...
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Melamine Detected in Milkshake in Austria
Date: 2008-10-06 00:00:00
The Austrian health ministry has said that some illegally-imported Chinese milkshake containing melamine has been discovered on sale in in a Chinese restaurant. The consignment found during a check in...
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Dreher to be marketed in South Africa
Date: 2008-10-05 08:00:00
Dreher Prémium Lager is to be introduced in the South African market as a premium category beer by SAB Miller. Dreher Premium Lager – a light lager beer with 5...
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New packaging solutions
Date: 2008-10-05 08:00:00
Two new packaging solutions have been developed by Sealed Air Cryovac. „Cryovac Mirabella® is a patented and innovative concept, which allows contact between meat and the foil without causing any...
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Three Szamos stores among the best nine
Date: 2008-10-05 08:00:00
Three stores operated by Szamos Marcipán Kft have finished among the best nine on the list of reliable stores recently published by ÁNTSZ, which is based on the results of...
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Inflation highest in Latvia
Date: 2008-10-05 08:00:00
Inflation averaged 4.3 percent in the 27 EU member states in the June 2007 – June 2008 period. It was lowest in the Netherlands with 2.3 percent and highest in...
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Fanta Vérnarancs/Fanta
Date: 2008-10-05 08:00:00
Flavours from different regions of the world are brought to you regularly with the help of Fanta....
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Pioneering in-store research: long live shopper marketing! (ECR Europe, part 2.)
Date: 2008-10-05 08:00:00
For a long time, we have been waiting for a method to measure the effectiveness of POS marketing. We have seen a promising method at the annual ECR Europe conference...
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Own fleet for Szentkirályi
Date: 2008-10-05 08:00:00
Szentkirályi Ásványvíz Kft has purchased a fleet of delivery trucks from Mercedes-Benz. A total of five delivery vehicles have been purchased, bringing the total value of the Szentkirályi fleet to...
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Teens like this
Date: 2008-10-05 08:00:00
According to the Fanta Trend Report compiled by Bence Ságvári, Hungarian teenagers are exactly like their Western counterparts regarding their Internet usage. 94 per cent of 14-17 year old teenagers...
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