News and articles

New Nespresso production facility in Avenches

The second NESPRESSO Production and Logistic Centre has been opened by Nestlé in Avenches. The new, 400,000 square meter facility will have an initial annual capacity of 4.8 billion NESPRESSO...

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Caribbean atmosphere by Malibu

The limited edition Malibu Island Recipes party bottle bringing us the relaxed atmosphere of the Caribbean is to appear on shelves in the first days of June....

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Still double digit expansion – in terms of value

Retail sales of table margarine were up by 16 percent in the April 2008-March 2009 period, compared to the preceding year, with total sales exceeding HUF 14 billion. Average price...

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More frequent shopping, lower basket values

According to recent research conducted by GfK Hungária, basket values have dropped while the frequency of shopping has increased. Slow changes in shopping habits have been amplified as a result...

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Győri Édes keksz 100% természetes eredetű összetevőkkel

Győri Édes brand being re-launched in 2009 focusing on naturalness....

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Captain Pöttyös waiting for kids again

Pöttyös Boat on Hajógyári Sziget will once again offer a number of exciting programs and games for kids for a period of five weeks from 6. July. Pöttyös Farm will...

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Changes in sales of the top 12 chemical categories

Sales of 60 household chemical and cosmetics categories are monitored by the Nielsen Retail Index. Changes between May 2008-April 2009....

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Innovations in margarine dedicated to functionality

Baking margarine is the segment of the rather saturated margarine market where expansion can be expected as many consumers are turning to cooking at home. The number of categories in...

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Economising focused on processed foods

According to a household survey by GfK Hungária, FMCG spending by households was down by 3.5 percent in the first quarter of 2009, compared to the same period in 2008....

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Haribo Saure Pommes, Haribo Grapefruit

Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...

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Over HUF 50 billion of revenues for local MARS subsidiaries

Combined revenues generated by the two Hungarian MARS subsidiaries totalled over HUF 50 billion in 2008. MARS Magyarország Értékesítő Bt. is the distributor of Snickers®, Twix®, and Uncle Ben’s®, while...

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Less garbage in Bőcs

On 5. June, the top management and employees of Borsodi Sörgyár occupied the area surrounding the brewery to dispose of the heaps of garbage dumped illegally, collecting 20 m3 in...

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Retail sales of energy drinks doubling

Retail sales of energy drinks more than doubled in the May 2008-April 2009 period, compared to the preceding 12 months, with total sales exceeding HUF 10 billion. Sales were up...

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Grain at almost half price

Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...

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Milli Mia Piruet

Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...

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New handlebar advertisements in Interspar stores

A new tool has been added to the range offered by the In-store division of Célcsoport Média in the form of Bevkocsi Banners on the handlebars of shopping carts in...

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„Thirsty for a prize?”

A prize game is to be held by Tesco-Global Áruházak Zrt. between 15. June and 23. August under the title “Are you thirsty for a prize?” which is intended to...

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SIÓ-Eckes and Bomba! breaking up

SIÓ-ECKES Kft will no longer distribute Bomba! products following the termination of the agreement with Büki Üdítő Kft. on 1. July. SIÓ-ECKES Kft. has been the exclusive distributor of Bomba!...

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Food industry holding its ground

Industrial production was down by 27,1 percent in April 2009, compared to April 2008. The industrial production index was down by 5,1 percent compared to the previous month. Industrial export...

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Mondi manufacturing its brand new bags in Békéscsaba

Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...

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Parliament accepted food product line laws

On 29 June by extra procedure, the parliament accepted food product line laws without any votes against. The National Trade Association (OKSZ) protested in a communication. The law listing itemized...

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Hungarians spends 80 billion HUF on cheese

According to Nielsen market research company; cheese is the food which has one of the biggest turnover. The retail sales of cheese are stable and, exceeds 80 billion HUF per...

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Drought and storm – the prospects of Hungarian wheat

Because of the drought, harvest began before the traditional date this year, especially in the southern counties. Rainy weather has no crop increasing impact, in some places it can cause...

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Just a small increase in traffic before VAT increase

Compared with the usual, small or no increase had been measured in traffic in the stores before the VAT increase of 1 July. According to Hackl Mónika Tesco's head of...

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Stable Fruit Consumption

According to the Central Statistical Office; in 2007, food consumption per person was 194 kg, which is one of the lowest value of the decade. Fourteen percent was spent on...

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Tesco – Irish suppliers to worry

Tesco lost a small bit of its market share in the last 12 weeks ending on June 14 compared to its 30.9 percent market share of last year. According to...

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Tortellini Ltd. blocked due to contamination

Tortellini Ltd. blocked its tortellini, ravioli and lasagne products, which are eatable until September 2009, in order to protect the health of the consumers, due to the toxin contamination of...

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Firms do not save on training

Four-fifths part of the companies did not reducted the expenditure on education in the past half year, despite the financial difficulties – reveals the survey of British Institute of Directors....

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Tesco and Fortis UK to form new partnership

Tesco Personal Finance (TPF) and Fortis UK have announced that they are in exclusive discussions to form a new partnership to provide motor and household insurance. Jointly the companies will...

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Lapsing vegetables and fruits standards in the European Union

From the 1st of July, despite protests of the big producers, the community level marketing standards for 26 different vegetables and fruits will be terminated. The EU regulated since the...

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