News and articles

Schoolbags from SIÓ-Eckes

SIÓ-Eckes Kft intends to help children from low income families with the „Thank You, SIÓ!” program this year, which will provide schoolbags for at least 1,000 children in the 6-14...

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Trident ready to take off

The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...

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Inspiration for shopping in tomorrow’s stores

Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...

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Notes to a book review

Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...

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NESTEA Vitao Vörös tea/NESTEA Vitao

NESTEA Vitao Red Tea is rich in minerals, has low acid content, and its high anti-oxidant content can help to slow down ageing and reduce the negative effects of oxidation...

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New owner for Mona Hungary

A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...

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Top categories: plus and minus

Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...

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Orange and peach on top

Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...

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First hand account of EuroShop

POPAI Magyarország held its second meeting one week after the exhibition on 6. March, where EuroShop was the topic. Zsuzsanna Hermann, editor in chief of Trade magazin summed up what...

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Plus turning into Spar

Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...

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Algida Krémkönnyû Puncs jégkrém

Krémkönnyű is now also available in punch flavouring....

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Winning a Hyundai with Gliss Kur

Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....

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Dynamic NESPRESSO

The NESPRESSO division of Nestlé achieved over 40 per cent growth last year, producing the most dynamic expansion within the group. NESPRESSO is the international leader in the market of...

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Fruit juices doing well

Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...

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EuroShop 2008 „Made by Wanzl”

Wanzl presented its new shopping carts, displays and in-store design solutions developed in line with the „Made by Wanzl” philosophy at EuroShop 2008. Attention was focused on the “Future Shopping”...

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What’s on TV?

For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...

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Trident Splash és Senses

Trident is targeted at a so far undiscovered market gap, where chewing gum means pampering for our senses....

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Promotions for Friesland officers

Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....

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One weekend, two competitions, six gold medals

The Nemes palinkas of Zwack Sándor received 6 gold medals in two competitions held at the same weekend, in the beginning of March. One was the World Spirits Award in...

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30–40 age group drinking fruit juice

According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The...

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Globetrotter store system in Köln – shopping in the 21st century

All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and...

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RFID in the refrigeration chain

Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....

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Ágyas Zwack Kosher pálinka

Ágyas Zwack Kosher Pálinka is available in three flavours. Fresh raspberry, rose-hip and plum make up the soul of these new palinkas, which are made using 3 kilos of fruit...

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Heineken Hungária ending a good year

Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...

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Chocolate festival with bon-bon book

A chocolate festival was held by Szamos Marcipán Kft. for the second time on 5. March, under the title “Wondeful Chocolate” with the aim of promoting quality and the culture...

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Canned beer increasingly popular

Retail sales of beer continued to grow last year, with a 6 per cent increase in terms of quantity and 10 per cent in terms of value. Demand for canned...

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Makes even dirty work tidier

Creative designers of STI group have done their best to reproduce the shape of the new Vileda sponge product line in their blue displays. Several versions of the display have...

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Slowly improve of the internal and external balances of Hungary

By the end of the year the economy will be out of the slump it slipped into last year. Inflation, however, will start to decline more substantially only around the...

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Store openings, online sales boost H&M

Swedish fashion retailer Hennes & Mauritz AB posted a 28 percent rise in first-quarter profits from strong online sales, new stores, and a beneficial exchange rate.   Europe's second-largest clothing...

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Nordic Partners' buy Hame

The Czech anti-monopoly office UOHS said it has approved Icelandic company Nordic Partners' acquisition of the largest Czech canned food producer Hame.  The price of the deal was not disclosed....

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