News and articles
BioFach: Hungarian visitors in top 10
Date: 2007-11-28 08:00:00
Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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Canning industry in need of imports
Date: 2007-11-28 08:00:00
According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...
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Dolce vita in stores as well
Date: 2007-11-28 08:00:00
Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...
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Imre Herceg Kékfrankos & Imre Zenit – Müller Thurgau
Date: 2007-11-28 08:00:00
A young wine of 2007 from the Mátra wine region....
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New packaging for red meats
Date: 2007-11-28 08:00:00
DarfreshBloom™ . the latest innovation by Cryovac Packaging has been developed specially for red meats. The packaging is a combination of three foils, which has both the advantages of vacuum...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Chocolate still leading
Date: 2007-11-28 08:00:00
Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...
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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”
Date: 2007-11-28 08:00:00
The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...
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Czifra mézes
Date: 2007-11-28 08:00:00
Czifra mézes is made from selected fruits with excellent quality acacia honey, creating perfect harmony between fruit palinka and honey....
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The tea of emperors and emperor of teas
Date: 2007-11-28 08:00:00
Pickwick has introduced its “youngest” tea, Pickwick White Tea in Hungary, which is made from the freshest sprouts on tea shrubs. Owing to its beneficial effects, Pickwick White Tea, available...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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Champagne market expanding around Christmas
Date: 2007-11-28 08:00:00
The Christmas/New Year’s Eve season accounts for 40 per cent of annual champagne sales. Though the annual level of consumption shows stagnation, end of the year consumption is growing. Over...
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Less sugar than expected is still enough
Date: 2007-11-28 08:00:00
Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...
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Iper Portello
Date: 2007-11-28 08:00:00
Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...
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KotyoGO winning
Date: 2007-11-28 08:00:00
Rajmund Domán, a student of industrial design has become the winner of this year’s Art Award created by Henkel Central Eastern Europe. The award comes with a EUR 7,000 prize...
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Let’s go to Romania!
Date: 2007-11-28 08:00:00
Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...
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Panorama of champagne before clinking glasses
Date: 2007-11-28 08:00:00
The structure if the champagne market is not unlike that of wine. Differences however, are more interesting. According to György Kovács, managing director of Törley Pezsgőpincészet Kft., sweet champagnes continue...
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Increasing dominance of mineral water among alcohol-free beverages
Date: 2007-11-28 08:00:00
The consumption of healthy, alcohol-free beverages has been rising during the past decade and is now at the level of the European average. Consumption of alcohol-free beverages has doubled in...
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Esselunga Rho
Date: 2007-11-28 08:00:00
Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...
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Puru Fisch
Date: 2007-11-28 08:00:00
A unique way to protect your health, by consuming excellent quality boneless Hungarian fish which is free of preservatives....
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Toffifee expecting drawings for Santa Claus
Date: 2007-11-28 08:00:00
A prize game will be held by Storck Hungária Kft. between 15-30. October. The competitor submitting the best drawing will be able to travel to Lappland with his/her family....
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What everybody think they know best
Date: 2007-11-28 08:00:00
Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...
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Frankfurters are the second most popular meat product
Date: 2007-11-28 08:00:00
Over 27,000 tonnes of frankfurters are sold annually. Retail sales exceeded HUF 24 billion, in terms of value in the September 2006 – August 2007 period. According to the Retail...
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Mineral water market continue to sparkle
Date: 2007-11-28 08:00:00
There are 100 springs in Hungary which provide certified mineral water. Water from 45-50 of these is bottled. No major changes have taken place during the past two years in...
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Vision of the future – with a difference?
Date: 2007-11-28 08:00:00
I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...
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Le Delizie
Date: 2007-11-28 08:00:00
The Le Delizie product line (Profiterol Nero, Profiterol Bianco, Tiramisu)is a masterpiece of traditional Italian confectionery....
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