News and articles
New CEO for Szentkirályi following a good year
Date: 2009-03-05 08:00:00
Total net revenues generated by Szentkirályi Ásványvíz Kft. were up by 12 percent at HUF 5.7 billion last year, while pre-tax profit was HUF 150 million. István Matus has been...
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Registrations for Anuga arriving
Date: 2009-03-05 08:00:00
Domestic food manufacturers are displaying more than usual interest towards this year’s Anuga exhibition to be held between 10-14. October in Cologne. 43 Hungarian companies have registered so far. Support...
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Zero producing a plus for the light segment
Date: 2009-03-05 08:00:00
Nielsen data only shows minor changes in sales of carbonated soft drinks from one year to another. It is hard to surprise consumers, but as the success achieved by Coca-Cola...
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Bio products everywhere from specialised stores to multinationals
Date: 2009-03-05 08:00:00
Biopont Kft established 11 years ago is the market leader in the Hungarian market of bio food, with more than 300 products in 20 product lines. Their brands are: Biopont,...
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Discounts challenging big hyper markets
Date: 2009-03-05 08:00:00
The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...
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Winterfresh Limited Edition
Date: 2009-03-05 08:00:00
Winterfresh Limited Edition is the latest innovation by Winterfresh®, which results in seducing and fresh breath even during the night shift, owing to its Strong Mint flavouring!...
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Award for Kométa
Date: 2009-03-05 08:00:00
Kométa 99 Zrt. received the „Il Ponte“ award from MOKK (Hungarian-Italian Chamber of Commerce) last December, for acting as a bridge in Hungarian-Italian commercial relations....
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11 members for Reál Hungária Drink
Date: 2009-03-05 08:00:00
Two new members joined Reál Hungária Drink Kft. in February. With Bora Kft. and Piramis Kft., new counties are now covered by the distribution network of Reál Hungária Drink, which...
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Eight out of ten households buying carbonated soft drinks
Date: 2009-03-05 08:00:00
The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...
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Premium quality organic products by Neuner’s – Tea cures have become an inseparable part of wellness
Date: 2009-03-05 08:00:00
Organically produced premium quality teas exist, but what makes a product special? Neuner’s products not only give us the answer but also show us a market gap unnoticed so far...
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Worse Coface ratings for China and Russia
Date: 2009-03-05 08:00:00
For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....
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Kinder Pinguí, Kinder Hűtött Finomságok
Date: 2009-03-05 08:00:00
As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...
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Two new Milli Mia XXL products
Date: 2009-03-05 08:00:00
Two new products were added to the Milli Mia Krémtúró XXL product line in January: a vanilla-raisin and biscuit flavoured one. XXL products account for 10 percent of total sales,...
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New support from Henkel for kids’ health
Date: 2009-03-05 08:00:00
Henkel Magyarország Kft. has given Bókay János Gyermekalapítvány a donation of HUF 1.3 million to purchase diagnostic equipment for preventing cot death. The equipment is to be used by the...
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Dietary supplements mainly from drugstores
Date: 2009-03-05 08:00:00
The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...
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Healthy products in cheerful packaging
Date: 2009-03-05 08:00:00
POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...
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Tempora muntantur…
Date: 2009-03-05 08:00:00
„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...
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Unilever termékek
Date: 2009-03-05 08:00:00
A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...
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UHT milk campaign with Tesco
Date: 2009-03-05 08:00:00
Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....
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This year’s Superbrands launched
Date: 2009-03-05 08:00:00
The Superbrands program has been launched for the fifth time this year, while this is also the second year for the Business Superbrands program. The Superbrands program originated in the...
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Dietary supplements demanding a place in retail
Date: 2009-03-05 08:00:00
As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...
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The power of personal communication
Date: 2009-03-05 08:00:00
Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...
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Appearance of goods is the primary consideration regarding deli counters
Date: 2009-03-05 08:00:00
A major survey has been conducted by PICK-Szeged Zrt. with Trend Budapest Piackutató Kft. which among other things covered the role and importance of deli counters. According to Gábor Ámann,...
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Grüne Woche: successful Hungarians
Date: 2009-03-05 08:00:00
The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...
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Agricultural “triple” in Hungexpo exhibition centre
Date: 2009-03-05 08:00:00
The Agro+Mashexpo, Vineyard and Winery and Hungarian Garden exhibitions held between 28-31. January broke records both in terms of attendance by foreign exhibitors and size, with a total of 260...
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Vitamins from pharmacists and agents
Date: 2009-03-05 08:00:00
According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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EUR 101 spent by average visitor
Date: 2009-03-05 08:00:00
According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...
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