News and articles

Match with a distinctive strategy

In recent years, Match did not show rapid expansion. In fact, the number of their stores dropped. However, as results began to improve, the owners approved of opening new stores...

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Food prices going up

The average increase in consumer price was 0,6 per cent in November 2007. Prices showed a year on year increase of 7,1 per cent. According to a KSH report, prices...

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Bonbonetti Elegance

The new Bonbonetti Elegance wafer sticks spread with peanut cream will be a light and creamy source of joy for the fans dark chocolate....

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tibi

We need a little happiness in our hectic lives and it is tibi which can give us happiness. Our character has become addicted since tasting it for the first time,...

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Beer at higher level

The Beer Academy established by Borsodi Sörgyár Zrt. was opened on 17 December. This institution offers a training course which includes a general review of beer types, the proper tapping...

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If Milli, then it’s Debrecen

The new curd production plant of Friesland Hungária zRt. was opened on 22 November. The EUR 2 billion investment is part of their regional strategy to consolidate their activities in...

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Black tea continues to fade in the market

The market of tea is becoming increasingly colourful. Owing to the rapid changes in tea culture, green, herbal and fruit teas are challenging the once dominant black tea. Black tea...

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Wider assortment for dm

OTC pharmaceuticals, homeopathic products and Alnatura bio-products are all recent additions to the dm assortment. The fiscal year ended on 30. September for dm Magyarország Kft. and results were excellent....

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Goose less popular

The Agricultural Business Research Institute (AKI) monitors the trends in the world markets of poultry and meat. Data from the Market and Price Information System KSH and AKI can be...

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Bonbonetti Moments

The Bonbonetti Moments milk chocolate mixed dessert will also be available in a dark chocolate version from February....

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Cherry Queen

Cherry Queen – our common passion. Agency: Team/Mindshare Customer: Bonbonetti Choco Kft. Product: Cherry Queen Apperance: RTL Klub, Viasat3, Cool, Film+, AXN, Hallmark, Story TV Period: February–April 2008 tv-spot 30”,...

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Police station in Tesco

A small police station has been set up in the Szolnok Tesco hyper market. Tesco intends to develop a similar co-operation with police forces elswhere, as well. n...

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New HR director for SIÓ-ECKES

Marianna Bartos was appointed the new HR director of SIÓ-ECKES Kft. on 1. January. Previously, she had worked for Johnson&Johnson Kft. and has 15 years experience in the FMCG sector....

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Market of detergents above HUF 20 billion

Retail sales of household detergents show continuous increase and have exceeded HUF 20 billion. Overall growth amounted to 4 per cent in the November 2006–October 2007 period. Sales of washing...

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Interfruct United

Interfruct stores use standardised assortment, prices and promotions and also operate as independent logistic centres. The chain is going to contuniue expanding its RIA network. According to István Bránát, managing...

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Shrinking deficit, slow growth

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, both the external and internal balance of the Hungarian economy will show more than expected improvement this year, but...

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Cote d’or Oraia 175 g, Cote d’or Pisztácia 100 g

The Cote d’or 100 gram chocolate bar being introduced now, a quality black chocolate with a cocoa content of 70 per cent and bits of pistachio, as well as the...

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Ammerland Trappista cheese

Fresh coastwind, juicy greens, and our Lighthouse. Here is the unique home of the fresh taste Ammerland Trappista and other best quality cheese. Agency: S.A.L.T. Kft. Customer: Ammerland Hungary Kft....

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Cheese promotion dedicated to the number 3

Prizes from the prize game of SOLE-MIZO ZRt. promoting cheese were handed over at the end of November. 3 participants were able to win a HUF 300,000 trip with 3...

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LLP in the elite club of Microsoft

LLP has become a member of President’s Club, a the circle made up of the best Microsoft partners. These companies represent the top five per cent of Microsoft partners in...

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Scented and no stains

The market of detergents shows continuous growth and innovation. Drugstores are still the places where most consumers go when looking for innovations. Consumers have less time to spend cleaning things...

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Prettier METRO

METRO changed its market strategy two years ago and has remodelled half of its stores since then. The result is spectacular. METRO Cash & Carry focused on remodelling 4 existing...

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Dermatologist in the West, TV in the East

According to data from a survey conducted by GfK Roper, four people out of ten are satisfied with the way they look world-wide and in Hungary, as well. The survey...

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Montice

The essence of the innovation is the technology used for processing milk, the so called ESL technology, where fresh milk from the Alps passes through hot steam for a few...

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Chio Crackings

The spot is a follow up to the popular Chio Crackings mouse story. It is replayed in the first part how the lead character mouse got hold of Sajtos Chio...

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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.

A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...

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Pápai Hús opening new wholesale outlet

Pápai Hús Zrt. has opened a wholesale outlet in Budapest. They do deliveries in and around Budapest at favourable rates....

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Extraordinary snapshot – domestic food industry in 2007

The well known and grave problems of the Hungarian food industry continued to exist in 2007 and no major positive breakthrough took place. Domestic purchasing power is in decline, while...

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Active year for Reál

Many Reál stores were opened in Budapest last year, including the first Prémium Reál Élelmiszer supermarket in Lurdy ház, but the number of stores outside the Budapest region also increased....

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HUF “in the pilow”

Investors have generally become more cautious world-wide – summed up Ákos Kozák, managing director, the findings of the survey “Investment Barometer” prepared by the Gfk Group for the The Wall...

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