News and articles

Christmas tricks to boost sales

It is worth taking another look at category roles in connection with the Christmas season. The Christmas campaigns with armies of Santa Clauses employed to find out what children want,...

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Coccolino

The completely renewed Coccolino softener concentrate keeps your clothes filled with freshness throughout the time you are wearing them....

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PICK Virsli termékcsalád

Innovation in the market of packaged frankfurters: practical packaging, which can halved, with pouch that can be opened without a tool. Product can be micro-waved....

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Mio: up-dated and integrated

Free updates for the MioMap 2008 and Mio More Desktop software have been made available by Mio for its users. Owners of Mio Moov 200, 300, and 330 can now...

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The value of reputation

According to a survey conducted by Weber Shandwick with Figyelő and Szonda Ipsos, reputation is estimated by Hungarian CEO-s to account for 50 percent of market value. This is less...

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GS1 Roadshow in five major cities

The GS1 open Day was held by GS1 Magyarország for the second time in September 2008. This is a conference for the users of GS1 systems, which offer solutions to...

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Food industry on the agenda

The IFE FOODAPEST 2. Food, Beverage and Catering Exhibition is to be held between 18-20. November, simultaneously with the food and packaging technology exhibition FOODATECH 1. Tickets are valid for...

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There is always money for sweets

Though consumption has not dropped, the domestic production of sweets has declined in the past two years. Multinationals like Kraft and Nestlé have relocated part of their production to other...

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Wine marketing to begin in late 2008

The quantity of wine produced in Hungary this year will be around 3,5 million hectolitres this year, though as much as 4 million was expected. – This quantity is 20...

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HOVENTA 2008

The HOVENTA 2008 exhibition was held in October, where nearly 200 exhibitors presented their products. A wide range of programs accompanied the event like the Barista Championship and the WACS...

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Night shift successful

In our July edition, we reported about the night of displays when the Hungarian section of POPAI organised the installation of three unusual displays during the night in the INTERSPAR...

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David Beckham Signature

New fragrances of a well-known and popular brand....

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PICK Snack kolbászok

Practical, aroma-sealed packaging which can be opened by hand. Product can be consumed any time of the day, as a meal or as a snack as well....

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Dreher looking for entrepreneurs of the future again

This year, the “Young entrepreneur of the future” program is to be launched by Dreher Sörgyárak Zrt. for the third time. The winners of the competition will receive initial capital...

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New EXPO under construction in Budapest

The most modern and prestigious exhibition centre in Europe is under construction in Budapest. Apart from its futuristic architecture and state of the art technology, the EXPO area in the...

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Fruit Logistica: things changing in the east

More companies from the Central and Eastern European region are interested in attending the Fruit Logistica exhibition, the leading event in the fruit and vegetable sector, which is to be...

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Visitors’s guide

IFE FOODAPEST 2. International Food Beverage and Catering Exhibition 18-20. November 2008. HUNGEXPO Budapesti Vásárközpont Simultaneous event: FOODATECH 1. International Food and Packaging Technology Exhibition Useful Info: Chief sponsor: Élelmiszerfeldolgozók...

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Sweets immune to negative trends

Growth has remained dynamic in practically all categories of sweets. The Bonbonetti Group is present in almost all of the sweets categories and has achieved annual growth of over 10...

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Festivals enhancing champagne culture

The market of champagne has produced moderate growth last year. No major changes in demand have occurred. However, awareness and popularity of champagnes made using methode transvasée and methode traditionnelle...

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Prices dropping since August

Average consumer price remained unchanged in September 2008, compared to August, but was up by 5.7 percent compared to September 2007. Food prices were down by 0.1 percent compared to...

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Digitalisation of in-store communication

As the Hungarian subsidiary of POS Media Europe, POS Media Hungary has been the market leader in the development of effective in-store communication tools for 10 years, focusing on POS...

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Tonino Lamborghini Fragranza férfiillat 3-féle (Feroce, Forza, Mitico)

New introduction by a brand linked to a well-known name....

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Cherry Queen Marcipán

We like marzipan and we know countless forms of marzipan. Marzipan will now be able to take the place it deserves in the hearts of real gourmets: black chocolate bon-non...

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Univer celebrating by launching new projects

Apart from various events, Univer is celebrating the 60th anniversary of its foundation by launching two major projects in 2008. A new production facility is being constructed by Univer Product...

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Teenagers waiting for advice

According to a presentation at the Hungarian Consumer 18 conference, Hungarian teenagers are more deeply committed to classic civil values than teenagers living in neighbouring countries. This is why they...

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Grüne Woche: Hungarian companies more interested than before

Exhibition space available for Hungarian exhibitors will be nearly doubled by Agricultural Marketing centre at the Grüne Woche exhibition to be held between 16-25. January 2009. According to Márta Némethy,...

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(HU) Közösségi megjelenés az IFE Foodapest kiállításon

Sorry, this entry is only available in HU....

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Market of sweets, especially chocolate expanding

Double digit growth took place in the market of chocolate, both in terms of value and quantity in the October 2007-September 2008 period, compared to the preceding year. Sweet biscuit,...

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The wine market: household consumption down for the first time in 2007 after many years

Rising average prices, less frequent and smaller purchases were the main trends in the Hungarian market of wine in 2007, according to data from GfK Hungária ConsumerScan. Cheap wine is...

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Inflation lowest in the Netherlands

Average consumer price was up by 4,2 percent in the EU-27 countries in August 2008, compared to 2007. Inflation was lowest in the Netherlands, at 3 percent and highest in...

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