News and articles
Green line by Bip
Date: 2008-09-05 08:00:00
EVM has launched the Bip Green Line product line, which is the first chemical product developed in Hungary with environmental considerations treated as a priority. Owing to their special formula,...
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Britons shopping, Spaniards saving
Date: 2008-09-05 08:00:00
According to an Eurostat estimate, the volume of retail trade was up by 2 per cent on average in the 27 EU member states in May, compared to 2007. Retail...
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Kozák Ákos: Treasure hunters (A snapshot of Hungarian consumers)
Date: 2008-09-05 08:00:00
It was a little weird, reading a book by an author I know personally quite well. I think it takes a lot of courage to write a book about Hungarian...
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Hygolet Sit Down higiénikus toalettülőke-rendszer
Date: 2008-09-05 08:00:00
100% germ free automatic toilet seat system...
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Possibility for growth in spite of difficulties
Date: 2008-09-05 08:00:00
Representatives of the food marketing business are to meet in Budapest again. The marketing conference of the organisation named CIES – The Food Business Forum will be held on 5-6....
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Häagen-Dazs in Hungary as well
Date: 2008-09-05 08:00:00
The legendary Häagen-Dazs ice cream is now available in Hungary as well. It is sold in 10 flavours by retailers, while the full 24 flavour range is available in the...
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Promo using PDA
Date: 2008-09-05 08:00:00
PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...
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History of BiB packaging
Date: 2008-09-05 08:00:00
Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...
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The well known Clorox
Date: 2008-09-05 08:00:00
brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...
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The power of strawberry
Date: 2008-09-05 08:00:00
Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...
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Summer moments
Date: 2008-09-05 08:00:00
With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...
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Infiore150, Infiore50
Date: 2008-09-05 08:00:00
New, 33×33 cm size napkins for gastronomy...
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New marketing officer for SIÓ
Date: 2008-09-05 08:00:00
Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...
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Henkel for efficient use of water
Date: 2008-09-05 08:00:00
Henkel is an official sponsor of the World Exhibition to be held in Zaragoza, which will focus on the topic of “Water and Sustainable Growth”. Henkel’s intention is to reduce...
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History of packaging
Date: 2008-09-05 08:00:00
The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...
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Innovation changing cleaning habits
Date: 2008-09-05 08:00:00
Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...
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Water melon cheap and early
Date: 2008-09-05 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...
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Aspects of convenience
Date: 2008-09-05 08:00:00
As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...
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Cherry Queen Marcipán
Date: 2008-09-05 08:00:00
Sour cherry bon-bon made with marzipan, the latest favourite for gourmands has arrived....
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More applicants for GFP funds
Date: 2008-09-05 08:00:00
The Operative Program for the Development of the Economy (GFP) has become very popular. HUF 77 billion out of a total of HUF 329 billion has been made available for...
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Great Leap sponsored byUnilever
Date: 2008-09-05 08:00:00
Hungary has joined the Great Leap movement organised by the WWF and sponsored by Unilever. It is intended to call attention to the importance of clean water....
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Body care segment developing with improving hygiene culture
Date: 2008-09-05 08:00:00
Body care products include those intended for daily hygiene and those intended to improve the condition of our skin. In both categories, manufacturers are trying to get consumers to use...
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Deficit lower than planned
Date: 2008-09-05 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...
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Separate Reál company for beverages
Date: 2008-09-05 08:00:00
A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest...
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tibi Prémium
Date: 2008-09-05 08:00:00
For people who like specialities,Tibi chocolate is now available in three new flavours....
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New faces in the management of Bat
Date: 2008-09-05 08:00:00
László Hunyady (34) was appointed brand marketing director of BAT Hungary, which is a new position within the company. He is going to be responsible for brand strategy in the...
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Successful first six months for SIÓ-ECKES
Date: 2008-09-05 08:00:00
Sales generated by SIÓ-ECKES Kft were up by 21 per cent in terms of quantity in the first six months of the year, compared to the same period in 2007....
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New shapes and products by NIVEA face care
Date: 2008-09-05 08:00:00
NIVEA VISAGE has completely renewed its assortment, which is now available with new design, new formulas and a new colour brochure. NIVEA products have been divided into separate groups according...
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