News and articles

Reckitt Benckiser promoting ecological consciousness

They have recently launched their „Earth our home” campaign in Hungary, as part of their Carbon 20 program intended to reduce CO2 emissions linked to their products by 20 percent...

Read more

Smaller, specialised events expected in 2009

Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...

Read more

SICO óvszercsalád

The SICO product line of the German condom manufacturer consists 8 products in packs of 3 and 12. New product line, German quality at an affordable price....

Read more

CIES summit in New York

CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...

Read more

Special Nespresso sweets

Coffee capsules with special flavouring were sold in the Nespresso store located on Andrássy út, during December. Apart from coffee, special sweets under the name Dolcetti and Cantuccini were also...

Read more

For rubbing as well as drinking

The „Vizek krémje“ collection is intended by Szentkirályi to enhance its position in the beauty market. The hand cream and body lotion developed jointly with EVM Zrt and launched in...

Read more

Specialised washing products – drugstores are strong

According to data from the GfK Hungária ConsumerScan, sales of universal washing powders were down in the first nine months of 2008, while sales of specialised products grew. The market...

Read more

Event organisers as creative agencies

Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...

Read more

Bonbonita Dark Selection

A hand made praline selection filled with special creams based on tradition. A special selection of dark chocolate desserts filled with Eggnog-espresso trüffel, walnut trüffel, piña colada trüffel and sour...

Read more

CBA, Metro, market hall, Tesco

The majority of guests attending the conference went on a shopping tour on the previous day, visiting the market hall on Vámház körút, Metro on Gyáli út, Tesco on Bécsi...

Read more

New Danone Activia flavour

A new product was added to the Danone Activia product line in December. Édesfehér is intended for consumers who do not like fruity flavours but want to enjoy the advantages...

Read more

Help from Tesco for people in need

A substantial quantity of clothing was distributed by Tesco through several charitable and social organisations in December. A total of 150 palettes of clothing worth HUF 60 million was donated...

Read more

Softeners over HUF 13 billion per year

Softeners are the sixth biggest category among the 60 chemical categories monitored by Nielsen with total sales of HUF 13 billion in the November 2007-October 2008 period. This category is...

Read more

Turkeys in decline

World trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI (PÁIR)...

Read more

Dr. Oetker Nemzetközi desszert-különlegességek

Dr. Oetker Karamell Krém, Dr. Oetker Mousse Csokoládés Habkrém, Dr. Oetker Tiramisu Krém (104g, 92g, 96g). Special premium desserts which can bring the sweet flavours enjoyed during foreign holidays to...

Read more

Berlin congress: when a storm is raging

What were the topics discussed by the leaders of companies present in Hungary as well? – Consumers are adapting to the new situation, but display different attitudes to various categories...

Read more

In one month Cora shoppers shrinked 25,000 PET bottle

The CORA started THERMO PRESS shrinking program was very successful, people took a lot of PET bottles to Cora Törökbálint and CORA Budakalász in January.  The shrinking mashine, developed by...

Read more

Hungarian wine borne down French wines in Denmark

Vylyan Winery from Villány is Winery of the Year, according to Danish Vinbladet magazine.  This is the first time that a Hungarian winemaker has been selected No. 1. at Vinbladet...

Read more

Hungarians at Fruit Logistica 2009

This event gives excellent possibility of introducing the Hungarian vegetable and fruit sector.  FRUIT LOGISTICA 2009, the biggest-ever international produce industry trade event is open in Berlin. From 4 to...

Read more

TESCO to open 137 stores in Central Europe

UK retailer Tesco plans to open over 130 new stores this year in Central Europe, in Hungary, in Poland, in Slovakia, in Czech Republic and also in Turkey.  Czech newspaper...

Read more

Plaza Centers buys controlling stake in Sofia project

The Dutch-registered property developer that focuses on Central and Eastern Europe, said that it acquired 51% stake in a 75 000 sq m project in Sofia.  Plaza payed 2.78 million...

Read more

Mercator to invest 3 million euró in Bulgaria

The company’s first Bulgarian outlet will be located at the Galeria shopping mall in Stara Zagora in the south of the country.  Mercator has announced plans to open its first...

Read more

Burberry opens children fashion store in Istanbul

The British fashion concern closes plant in UK, but expands abroad.  Company alert decreasing sales in the las quater and closed it second plant in the UK, but the expansion...

Read more

Paper bag is not a real option

According to datas of Hungarian Trade Association the food industry and the retail sector has HUF 10 billion extra costs because of the new green tax.  György Vámos, secretary of...

Read more

Thanks for SIÓ! – starts in February

Since this month there are on the shops' shelves the 1.5 l SIÓ products joined to the charity program. Consumers who buy them can help pupils to get new school...

Read more

Creamy quark in extra size

Frisland Hungaria's Milli Mia product line has now 2 new tastes in XXL size. Creamy quark with vanilla-raisin and cake taste are popular.  Creamy sweet quark is one of Hungary's...

Read more

New manager at Szentkirályi Ásványvíz Kft.

From 7th January the company has a new operative director called István Matus, who takes the domestic works from Balogh Levente, onwer and CEO of the company.  Mr. Matus is...

Read more

Strategy for saving 100,000 jobs in Hungary

Social and Labor Affairs Minister Erika Szűcs said the government has HUF 16 billion domestic source for crisis-management strategy.  Enterprises can apply for job-preservation support from the regional funds beginning...

Read more

METRO has no plans to sell Galeria Kaufhof

According German press informations the company is currently working on floating Media Markt/Saturn and considering divesting its Real hypermarket chain. The sale of Adler is close.  Metro CEO Eckhard Cordes...

Read more

Insurance from Lidl Italy

The Italian branch of Lidl has proved to be creative in offering online services. Before, Lidl Italia launched electricity service under lidl-energia.it and holiday trips on lidl-viaggi.it.  Schwarz-owned discount retailer...

Read more
Oldal