News and articles

Dramatic deterioration in payment morale

According to data from Coface, a dramatic deterioration took place in payment morale in the first four months of 2008. The number of non-payments increased by 45 per cent compared...

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Animated menu boards in KFC

The Király utca KFC is the first one in Hungary to use animated menu boards. Animated menu boards are digital surfaces for displaying brand information in addition to product information....

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New chairman for POP-Rafinanz

Zoltán S. Soós is to assume the position of chairman of the board of the POP-Rafinanz group on 1. September. Revenues of POP-Rafinanz amounted to HUF 2,5 billion last year....

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Biscuits doing well in spite of their price

Demand for biscuits has not dropped in spite of rising average price. Latest products fit well into healthy diets and biscuits have become a strategic product for discount stores. According...

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More money spent in Hungary by foreigners

The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...

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Packaging in three steps – part 2: The letter

This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...

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Theodora Kékkúti és Theodora Kereki természetes ásványvizek

The appearance of Theodora Kékkúti and Theodora Kereki mineral waters has been modernised but their sizes and quality remain unchanged....

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Party in the underground

The first Coke zero party held in a Budapest underground station took place on 17. May. The DJ-s were Lucca and Pete Tong....

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Lekkerland continuing it strategy

2007 was an exceptionally important year for Lekkerland. Many new agreements have been signed, including one with the leading petrol station chain. Lekkerland revenues doubled in 2007, compared to the...

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New owner for Interfruct

The Interfruct Cash&Carry chain is to be sold by SCD which intends to focus entirely on real estate development in the central European region in the future. Interfruct is to...

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Spectacular growth

Increasing sales of decor cosmetics reflect growing demand for wellness. Retail sales expanded by 14 per cent in terms of value last year, bringing total annual sales to HUF 60...

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Fewer hotel guests outside Budapest

The occupancy rate for 3.4 and 5 star hotels was 50 per cent in the first four months of the year. Gross room revenues were up by 6 per cent,...

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Gyõri JóReggelt! KoleKontroll 50 g

The brand new member of the Győri JóReggelt product line represents a brand new value:it is intended for „cholesterol-conscious” consumers....

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SOLE Classico Trappista, Edámi és Oázis füstölt, darabolt, egalizált sajtok 180 g-os kiszerelésben, valamint Trappista 350 g-os kiszerelésben

In addition to SOLE Classico and Oázis sliced cheese products, these cheese types will also be available in whole, in practical, easy to open packaging from June 2008....

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New player in the market of digital advertising

A new company is to enter the Hungarian indoor market. Infirio Kft. intends to provide digital signage services targeted at the 18-29 age group. 200 large digital displays will be...

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Bio – our health and that of our kids

The increasing popularity of bio food is a result of the two most important trends of our decade: health and wellness. This is one of the conclusions of the global...

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Valdor poultry in ready for shelf packaging

Hungerit Zrt has launched Valdor poultry products in ready for shelf packaging. The new packaging was officially presented on 27. May. Fresh, sliced chicken products will be available in safe,...

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More colour in domestic market of decor cosmetics

Hungarian women tend to use less make up than women in neighbouring countries. Mainly foundation cream and mascara are used, while coloured products like lipstick are not very popular. According...

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Cooking oil producing highest price rise

The average rise in consumer prices was 0.3 per cent in April. Prices were 6.6 per cent higher than in April 2007. Food prices were up by 1.4 per cent...

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Gyõri Édes ZABfalatok 215 g

Delicious and crispy ZABfalatok are the first oat biscuit made by Győri Keksz....

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Házi Arany Étkezési Citromsav 15 g

Recommended primarily for making bottled fruits, especially for fruits with white flesh, to prevent browning....

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My neighbour is a brewery

„My neighbour is a brewery” is the title of the program serving as a framework for co-operation between Borsodi Sörgyár Zrt. and its environment, presented by Derek Hopkins CEO. The...

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Good egg for SPAR

Spar Magyarország Kft. has been awarded a Good Egg Award in recognition of its efforts related to the prevention of cruelty to animals. This recognition is based on a survey...

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Széchenyi Card 2 launched

The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...

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Hygienic, multiple layer packaging from plastics

Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...

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Food industry in recession

Industrial production was up by 4.3 per cent in March 2008, compared to the same month in 2007. Industrial production was 6.9 per cent higher in the first quarter of...

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Dreher 24 Alkoholmentes sör

A new special technology, where no alcohol is produced during brewing. Fermentation does not have to be stopped prematurely and alcohol does not have to removed subsequently....

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VIM mikroszemcsés súrolókrémek

Owing to their micro granules, members of the new and innovative VIm product line clean quickly and effectively. They are easy to rinse and leave no stains behind. They make...

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Hungarian regional director for Bonduelle

Miklós Ostermayer (42) was appointed the Central-Eastern European regional director of BONDUELLE in June. He is the first Hungarian professional to reach such a position in the market leading French...

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NESPRESSO coffee machines in retail chains

In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...

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