News and articles

Washing hair no longer enough

The hair care market is still dominated by shampoos but balsams have also been producing dynamic growth for years and sales of conditioners also began to soar last year. Demand...

Read more

Hungarians worried mainly by cost of alcohol consumption

44 percent of Hungarians claim that they never consume alcohol. According to a survey conducted by the GfK group for Wall Street Journal Europe, the biggest concern for Hungarians regarding...

Read more

Kubu PET-palack – Töretlen energia, törhetetlen palackban!

The market leading drink for kids in Hungary is to be renewed both in terns of content and appearance. Bottled Kubu products will come in 0,3 litre PET bottles from...

Read more

Escape routes

Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...

Read more

Tchibo birthday design competition

A competition for designing a retro jug collection has been launched by Tchibo Budapest Kft with MOME Nonprofit Kft. and Moholy-Nagy Művészeti Egyetem to commemorate its 60th birthday. The deadline...

Read more

Hungarian Chamber of Agriculture urging introduction of SPS in 2009

A substantial part of animal husbandry might disappear by 2012, which could lead to a major crisis. This danger comes from the delay in the introduction of the SPS law,...

Read more

Market expanding, growth for milk chocolate

Retail sales of Easter sweets rose again last year. Sales were up by 7 percent in terms of quantity, and by 22 percent in terms of value. Total sales were...

Read more

Winter care Head&Shoulders style

In December a tree in Erzsébet tér turned green as a result of a creative idea by Procter&Gamble to promote Head&Shoulders Winter Care....

Read more

Domestic chains re-magnetised

According to the Shopping Monitor and Shopping Mission 2008-2009 surveys prepared about distribution channels by GfK Hungária, smaller stores continue to play an important role in Hungary. For the first...

Read more

Magyaros és mogyorós ízesítésű kölesgolyó

An innovation from Biopont! A favourite for both young and old, extruded bio millet is now available in two new flavours as well. Apart from the slightly salted, unflavoured version,...

Read more

SOLE-MIZO web site renewed

As part of a complete change of image launched by SOLE-MIZO Zrt. last year, their web site has also been completely renewed by the middle of January....

Read more

First Spar stores converted from Plus opened

The first Spar store converted from Plus opened in February in Hatvan, Sopron and Sárbogárd. As a result of the biggest acquisition ever completed by SPAR Magyarország Kft., the complete...

Read more

Branded rabbits and eggs in leading role

Quality is the trend among seasonal sweets. Manufacturers of branded milk chocolate figures won’t have much to worry about this Easter. Last year, real milk chocolate accounted for three out...

Read more

Key factor for new products: proportion of people who try it

According to Jonathan Banks, research director of Nielsen UK, there are three factors influencing the development of new products at present: consumer confidence, the expansion of private labels and the...

Read more

Grain prices halved

The supply price of agricultural products was down by 22,6 percent in December 2008, compared to December 2007. The price of plant products was down by 38 percent, while that...

Read more

Neuner’s Bio Wellness Energia és Vitalitás Tea

As a result of a new innovation, every single tea filter is packaged in aroma-sealed pouches, made from a new material. This is a special aluminium pouch which allows teas...

Read more

Duffy to be face of Coca Cola light in 2009

It has been announced that Duffy is to be the face of the 2009 advertising campaign of Coca-Cola light. According to the marketing director of Coca-Cola UK, the singer is...

Read more

Food events in the Balkans

Mac-Line Hungary Kft. is a company specialising in trade events organised in the Balkans. Last year, they helped 445 Hungarian companies in attending 36 events in ten countries. – In...

Read more

Typical consumers of seasonal sweets are young

Sales of Easter chocolate figures continue to drop. Hyper markets remain the primary distribution channel, while the market share of small stores continues to shrink, according to data from GfK...

Read more

Trendy foods

Trends have a substantial influence on shopping decisions. Such trends also have the power to change consumer habits and the structure of demand for good. The effects of trends can...

Read more

Romania still enjoying growth

According to an estimate by Eurostat, retail sales in the EU-27 countries were down by 0.2 percent on average, and by 1.5 percent in the Euro zone in November 2008,...

Read more

Enviga citrus és erdeigyümölcs ízekben

Enviga is an innovative product which is not only delicious and refreshing but owing to the unique combination of an antioxidant called EGCG in the green tea and caffeine invigorates...

Read more

Beiersdorf Profits Jump 28.3 Percent

The company predicted a slower growing for 2009, but its goal is achieving a global market share of 5.5 percent.  Group profit after tax for 2008 jumped 28.3 percent to...

Read more

Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries

Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...

Read more

Total sales of 2008 at CBA was HUF 545 billion

Last year the food retail chain grow by 4%, increased the number of stores and almost 50 units were renovated in and out.  The CBA has the most retail unit...

Read more

Hungary food safety authority gives all-clear on supplement scare

Hungary has not imported any food supplements containing nimesulide, a substance known to be hepatotoxic, the Hungarian food safety authority (MEbiH) told MTI.  Sweden recently informed the European Commission through...

Read more

BAT Hungary made ready for changes in advertisement law by self test

After a six months long campaign every employees of the company from secretary to CEO checked the stores in work group. Hungarian Parliament passed a bill to amend the advertisement...

Read more

Difficulties at Charles Vögele

The company lost share on its most important markets, in Switzerland, Germany and Austria in 2008.  The total sales decreased by 1.8% to CHF 1.369 billion, the profit fell by...

Read more

ALDI expands in US

Discounter is opening its 1000th discount store in the USA this week, in Connecticut.  The number of Aldi stores in Connecticut, which is considered one of the most affluent US...

Read more

Kaufland launches organic private label

In the first phase 100 products will be on the stores’ shelves in Germany.  According to Lebensmittel Zeitung, the label named K-Bio will initially comprise around 100 aggressively priced products,...

Read more
Oldal