News and articles

Pannonhalmi Törkölypálinka first to use palinka tax stamp

Győri Likőrgyár Zrt. has been the first distillery in Hungary to successfully obtain a tax stamp for the Törkölypalinka manufactured by its subsidiary Pannonhalmi Pálinkárium. The first bottle of Pannonhalmi...

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A new wave of logistic outsourcing coming…?

The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....

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Another one!

A Gluttonous Thursday was organised for the fourth time by Magyar Turizmus Zrt. on 26. February. A total of 230 000 guests visited 1,300 restaurants on this day to eat...

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McCain Fry and Dip – csónak alakú – hasábburgonya

Innovative, boat-shape French Fries with 10 minutes holding time only from McCain for Retail (600g) and for Food-service (2500g) sector....

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Enviga – Innovation in the market of functional drinks

Hungary is the first country in Europe where Enviga is to be launched. This functional drink based on green tea will create a new category in the Hungarian market. Enviga...

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Kométa web site modernised

The web site of Kométa has been modernised, with new design and contents adapted to the new general design which is being introduced. A news service has been added to...

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Private labels expanding among milk desserts

According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...

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Destillata 2009

This year’s Destillata in Vienna was again a meeting place for the best spirits and palinkas of the world, with 1,600 spirits from 13 countries. Out of the 188 distilleries...

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Airwaves Green Mint

Airwaves Green Mint – like other Airwaves products – provides a strong menthol flavour and comes in packs of 10 on shelves in the check out zone....

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Pedigree campaigning for stray dogs

Pedigree® has launched an Adopt a Stray Dog Program recently. This initiative was first launched by Mars in the US in 2006 and has been continued in 11 other countries...

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Smaller than expected drop in coffee consumption

A survey of the effects of the economic crisis on coffee consumption in Hungary has been prepared by Valdo Café, using interviews with 100 leading customers. The findings show that...

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Peach flavour taking the lead in terms of quantity

According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...

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5.4 percent rise in income in competitive sector

Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...

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Gösser NaturZitrone

A special combination of Gösser with its characteristic flavour and naturally refreshing lemon juice....

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Bref Tornado Gel for dirty work

Following the Bref Tornado active toilet cleaning powder launched in 2008, the new Bref Tornado Gel was introduced in February 2009....

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Award for TV2 BRANDcare – T-Home cooperation

In the Local Deal of the Year category of the Festival of Media Awards, the brand introduction campaign of T-Home has reached the final. This innovative BRANDcare solution based on...

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Higher quality PET for fruit juice

Though consumption of fruit juices dropped last year, strong brands were not particularly badly hit, because consumers appreciate innovations even in cheaper segments. Owing to increasing price consciousness, the time...

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Recession in butchers’ shops

Trends in the world market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system (PÁIR) of KSH and AKI...

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enviga

The highly functional brand message of enviga – boosting metabolism – is conveyed by using a windmill, a unique creative tool which symbolises natural freshness and constantly changing energy levels....

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SIÓ helping children in need

The Thank you SIÓ! Schoolbag Program will help 1000 children in 2009. The program is composed of two parts: a description of the children nominated and a drawing competition. A...

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Hungarian foods sampled in Germany

Producers of bio products from all over the world met at the Biofach exhibition held in Nürnberg, between 19-22 February. The event was attended by 22 Hungarian companies with the...

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Chains of small stores increasing their market share

According to data from the GfK Hungária ConsumerScan, decline in the market of fruit juices continued in 2008. Growth was recorded only in the nectar segment. Sales in terms of...

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Expectations reaching lowest point ever

The conjuncture index of GKI has been falling for the fifth consecutive month. According to a survey conducted by GKI Gazdaságkutató Zrt., the deterioration in business expectations speeded up in...

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Colgate

In the spot, an attractive female dentist reminds us that the use of the new Colgate Total Advanced Clean toothpaste will help in keeping our teeth free of plaque, because...

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A bit of optimism always useful

In spite of the economic crisis, more money was spent on Coca-Cola in January than ever before, with Coca-Cola accounting for 36 per cent of total sales of carbonated soft...

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News

Lidl embarking on logistic projects in France. This member of the Schwarz-group has invested EUR 23 million into the construction of a 30,000 square meter logistic base near Grenoble. The...

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Shiny teeth – preferably with promoted products

Experts believe that mouth hygiene is still behind Western standards in Hungary, which means there is still room for development. Brand loyalty is low in the mouth care market, with...

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Sales still not dropping in terms of quantity in Spain

Spain is one of the leading European markets, with 45 million consumers. In the fourth quarter of 2008, it was still one of the ten European countries where no drop...

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Kinder Maxi King, Kinder Hűtött Finomságok

As many gifts as many reasons to unwrap! The Kinder Hűtött Finomságok promotion has entered its third period. The attractiveness of this period and the film is due to the...

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Fastest growing foods

Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...

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