News and articles

Body care segment developing with improving hygiene culture

Body care products include those intended for daily hygiene and those intended to improve the condition of our skin. In both categories, manufacturers are trying to get consumers to use...

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Deficit lower than planned

According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...

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Separate Reál company for beverages

A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest...

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tibi Prémium

For people who like specialities,Tibi chocolate is now available in three new flavours....

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New faces in the management of Bat

László Hunyady (34) was appointed brand marketing director of BAT Hungary, which is a new position within the company. He is going to be responsible for brand strategy in the...

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Successful first six months for SIÓ-ECKES

Sales generated by SIÓ-ECKES Kft were up by 21 per cent in terms of quantity in the first six months of the year, compared to the same period in 2007....

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Answer:

The labelling of food is increasingly important for manufacturers, retailers and consumers as well. Labelling is a significant element of marketing and allows consumers to make an intelligent decision, or...

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New shapes and products by NIVEA face care

NIVEA VISAGE has completely renewed its assortment, which is now available with new design, new formulas and a new colour brochure. NIVEA products have been divided into separate groups according...

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Food industry catching up

Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...

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Cooperatives keeping pace with modern commerce

At present, fifty production and sales cooperatives are active in Hungary. Merchandise is supplied by their members (primarily fruits and vegetables) and delivered without the participation of intermediaries.Mórakert – this...

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Clorox Color folteltávolító folyadék

The new chlorine free Clorox Color stain remover liquid can be used safely for all washable coloured textiles, even for silk and wool....

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New stretch foil packaging for cheese

A new type of stretch foil packaging has been developed especially for cheese by Sealed Air Cryovac....

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New water proof labels from M-real

Two new paper labels have been launched by M-real Consumer Packaging: Simcastor Label WS and Simcastor Label WSE. The labels are intended for use by the beer and beverage industries,...

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Pre-portioned segment dominant among meat products

According to data from the Nielsen Retail Index, sales are increasingly concentrated and the pre-portioned segment is becoming increasingly dominant. The market showed expansion of 1 per cent in terms...

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Abundance of innovations for hair

As Anikó Csepeli, from L’Oréal Magyarország has told us, the size of the hair care market is HUF 13 billion at present and it is expanding both in terms of...

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Recession slowing down

The total volume of retail trade was down by 1.5 per cent in April, compared to April 2007. Retail sales totalled more than HUF 508 billion in April. The turnover...

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Packaging in three steps – part 3: illustrating flavour

Many types of illustrations exist in many styles and with many different purposes. Illustrating flavour is a relatively new development. This modern method is barely 50 years old. Even at...

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Chio Sombreros Nacho sajtos és Mexikói chilis

Not only the flavour, but the ingredients of Chio Sombreros are also brand new, as it is made from maize instead of potato....

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Active Friesland brands

Two innovations have been launched by Friesland Zrt this summer. A coffee cream milk has been added to the Completa assortment. As growing health-consciousness has become a priority for the...

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New statutes for the association of canned maize manufacturers

A new statutes was accepted by the Association of European Canned Maize Manufacturers at its general assembly held in Budapest on 18. June. The mandate of the chairman has been...

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Price wave reaching meat products

While prices are rising, demand is shrinking in the market of meat products. There are differences between categories in the extent of recession, in the market share of private labels...

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Mouth care brands focusing on special needs

The weakness of Hungarian mouth care culture is well illustrated by the single toothbrush used by consumers per year. In countries with an insurance-based healthcare system, the insurance company only...

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Highest price rise for cooking oil

Consumer prices rose by 0.1 per cent on average in June, and were up by 6.7 per cent compared to June 2007. Food prices were down by 0.4 per cent...

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Bip textilöblítők

Bip textile softeners have a modernised appearance and a mesmerising new fragrance for you to enjoy during drying, ironing and wearing your clothes....

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Cerbona Night rumos-meggyes müzliszelet, 20 g

Night Rumos-meggyes cereal bar is a delicacy offering an exciting flavour and true pleasure....

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Kinder pirate ship coming

The Kinder brand has real adventure waiting for children. The Kinder Surprise Pirate Ship is under construction. The ship will offer a wide range of entertainment for 3-10 ten year...

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New coffee machine by NESPRESSO

NESPRESSO is to introduce its new Lattissima coffee machine in Hungary soon. The new model will allow coffee fans to prepare an espresso, a lungo, a cappuccino, or a latte...

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Consumer confidence in domestic meat unbroken

According to data from the GfK Hungária ConsumerScan the sliced cold meat consumption of Hungarian households was up by almost ten per cent in the first four months of 2008,...

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Prices and quality both important to mothers

Some products, like for example diapers, are essential in baby care. According to Ildikó Kardos brand manager of Libero, the history of disposable diapers goes back to the 1950’s. While...

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Promising growth in food export

Both export and import grew at a faster rate in April 2008, than in the preceding three months. Exports were up by 24 per cent, while import increased by 18...

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