News and articles
Summer moments
Date: 2008-10-05 08:00:00
Marseille is not a very beautiful city, but it offers a chance to eat real bouillabaisse. However, bouillabaisse is not very simple to get, because so many different fish are...
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Clorox fehérítő
Date: 2008-10-05 08:00:00
The animation used in the spot represents a new shade in the category. During their adventures, the children get all kinds of stains on their clothes, but these can be...
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Univer buying paprika from Hungarian producers
Date: 2008-10-05 08:00:00
2500 tonnes of paprika are to be purchased from Hungarian producers by Univer in September. As a result of less than ideal weather in the summer, total production is expected...
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Henkel in top index
Date: 2008-10-05 08:00:00
Henkel has again been included in the global sustainability index published by Dow Jones. Only 10 percent of the world’s top 2500 companies are included....
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Rákospalota Sara Lee plant redeveloped
Date: 2008-10-05 08:00:00
A HUF one billion redevelopment project has been completed by Sara Lee Hungary Zrt. in Rákospalota. The whole tea plant has been modernised and adapted to using new technologies. Machinery...
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Financing of corporate management systems
Date: 2008-10-05 08:00:00
Flexible financing arrangements have been developed by HostLogic Kft. to help SME-s in introducing ERP systems. Attila Molnár, sales director has talked about the possibilities open to clients. All of...
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Unilever Vitality Program in dm stores
Date: 2008-10-05 08:00:00
The mission of Unilever is to fill people’s lives with Vitality. Unilever has defined basic consumer motivations which serve as the basis for everyday shopping decisions. The vitality promotion organised...
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kinder Country + promóció
Date: 2008-10-05 08:00:00
kinder Country is hiding nothing. It is what it appears to be. Kinder Country. No secrets. + 4 promotional kinder products for 4 months 4 dream holidays, 4,000 guaranteed prizes....
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Camomile bus in Budapest
Date: 2008-10-05 08:00:00
An innovative out-of-home campaign has been used by P&G to promote its Naturella cosmetics brand made with camomile in Budapest. The Naturella bus has followed the route of bus number...
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Special Club Grand Cru from NESPRESSO
Date: 2008-10-05 08:00:00
Nestlé NESPRESSO, the market leader in the premium coffee segment has presented Jinogalpa, its 2008 Special Club Grand Cru coffee which will only be available for a limited period. It...
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Increasing consumption in the 3in1 segment
Date: 2008-10-05 08:00:00
According to data from GfK ConsumerScan, the number of consumers in the 3in1 segment has been growing at a double digit rate in recent years. Consumption of ground-roasted coffee was...
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Daily finances
Date: 2008-10-05 08:00:00
According to László Göndör, consulting director of Hostlogic Kft, we not only see financial systems, but also ERP systems in use today. These systems allow FMCG companies to process information...
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What is business intelligence good for?
Date: 2008-10-05 08:00:00
Most companies spend days or weeks compiling data for background analysis which is required for business decisions. Results are far from being up to date or accurate, which means that...
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Whiskas® Supreme
Date: 2008-10-05 08:00:00
Cats instinctively know what the real thing is. This is why Whiskas® Supreme made with chunks of real meat and packaged in aluminium pouches has been developed. Because cats would...
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Campari Red Tour with stars
Date: 2008-10-05 08:00:00
The unique Campari Red drink is being promoted by a series of parties from July till October. Gifts are also offered at each party and all guests drinking Campari are...
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„Finding everything in a single store”
Date: 2008-10-05 08:00:00
When consumers are asked about their most important considerations in choosing a store to visit, most of them put the assortment of good quality fresh products in first place, according...
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Brands getting stronger in the fondant category
Date: 2008-10-05 08:00:00
While overall sales dropped last year, most manufacturers increased their sales, owing to a leading competitor leaving the market. This year, we will probably see if the shift from quantity...
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Industry down
Date: 2008-10-05 08:00:00
Industrial production was down by 0.3 percent in June, compared to June 2007. According to a report by KSH, total production was up by 5.6 percent in the first half...
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The Maximilian
Date: 2008-10-05 08:00:00
Zwack and Tokaji, two of the best known Hungarian brands are on the label. Not bad… Who is this product intended for? A small gap has been detected on the...
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Orbit Envelope Fruit
Date: 2008-10-05 08:00:00
Smile and share it with others! The innovation by Orbit is 14 chewing gums packaged separately, in exciting raspberry, blackberry and grapefruit flavours, in addition to the well know peppermint...
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Dreher to be marketed in South Africa
Date: 2008-10-05 08:00:00
Dreher Prémium Lager is to be introduced in the South African market as a premium category beer by SAB Miller. Dreher Premium Lager – a light lager beer with 5...
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New packaging solutions
Date: 2008-10-05 08:00:00
Two new packaging solutions have been developed by Sealed Air Cryovac. „Cryovac Mirabella® is a patented and innovative concept, which allows contact between meat and the foil without causing any...
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Three Szamos stores among the best nine
Date: 2008-10-05 08:00:00
Three stores operated by Szamos Marcipán Kft have finished among the best nine on the list of reliable stores recently published by ÁNTSZ, which is based on the results of...
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Inflation highest in Latvia
Date: 2008-10-05 08:00:00
Inflation averaged 4.3 percent in the 27 EU member states in the June 2007 – June 2008 period. It was lowest in the Netherlands with 2.3 percent and highest in...
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Fanta Vérnarancs/Fanta
Date: 2008-10-05 08:00:00
Flavours from different regions of the world are brought to you regularly with the help of Fanta....
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Pioneering in-store research: long live shopper marketing! (ECR Europe, part 2.)
Date: 2008-10-05 08:00:00
For a long time, we have been waiting for a method to measure the effectiveness of POS marketing. We have seen a promising method at the annual ECR Europe conference...
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Own fleet for Szentkirályi
Date: 2008-10-05 08:00:00
Szentkirályi Ásványvíz Kft has purchased a fleet of delivery trucks from Mercedes-Benz. A total of five delivery vehicles have been purchased, bringing the total value of the Szentkirályi fleet to...
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Teens like this
Date: 2008-10-05 08:00:00
According to the Fanta Trend Report compiled by Bence Ságvári, Hungarian teenagers are exactly like their Western counterparts regarding their Internet usage. 94 per cent of 14-17 year old teenagers...
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Fondants in bags still most popular
Date: 2008-10-05 08:00:00
According to data from GfK Hungária ConsumerScan, the market of seasonal sweets for Christmas shrunk last year, with sales of fondants down by 14 percent and chocolate Santa Claus figures...
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Moderate rise in the price of swine
Date: 2008-10-05 08:00:00
Trends in the world market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the price information system (PÁIR) operated by KSH and AKI...
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