News and articles
New on-line application to calculate ecological footprints
Date: 2010-08-29 08:00:00
BASF developed an Internet-based eco-efficiency measuring system, which makes it possible for users to examine the environmental impacts of products, for instance shopping bags. New products can be easily and...
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New managing director for Duropack-Starpack Kft.
Date: 2010-08-29 08:00:00
From August Dr Róbert Kocsis is the new managing director of Duropack-Starpack Kft. Mr Kocsis started his career at the Budapest affiliate of Planzer Transport AG in 1992. From 1999...
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Gold medal: Pöttyös • Pöttyös collection
Date: 2010-08-29 08:00:00
Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...
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The Spritzer Bus has hit the road
Date: 2010-08-29 08:00:00
The idea came from the Community Wine Marketing Fund: promoting spritzer made from good Hungarian wines with a 2-month, nearly 2,000-km tour around the country. Early July ‘spritzer master’ András...
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Shoppers who buy vodka are likely to put other drinks in the basket too
Date: 2010-08-29 08:00:00
Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...
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Hungaricum Corner in CBA Plaza
Date: 2010-08-29 08:00:00
This July CBA Sopron Plaza opened the first Hungaricum corner where wines, pálinkas, sweets, fresh and preserved food products from Hungarian manufacturers can be found. Pricer electronic labels were used...
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Ice cold miracles from Szentkirályi
Date: 2010-08-29 08:00:00
Szentkirályi Ásványvíz Kft. expanded its portfolio with new products: flavoured mineral waters and ice teas return to shops under the names ‘ice water’ and ‘ice tea’ and they no longer...
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Innovation manager at GfK Hungária
Date: 2010-08-29 08:00:00
From 19 July 2010 Péter Sári fills the position of innovation manager at GfK Hungária Market Research Institute. The 34-year old economist worked for Sanoma Budapest Zrt. as on-line marketing...
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Gold medal: Tchibo • Together for kindergartens!
Date: 2010-08-29 08:00:00
In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...
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Wine festival in Buda Castle
Date: 2010-08-29 08:00:00
Buda Castle Wine Festival is organised by Hungarian Viti- and Viniculture Non-profit Kft. The 19-year-old event’s objective is to make people acquainted with the best Hungarian and foreign wines. Wine...
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Skills and thrills: METRO’s Customer Academy is about to open
Date: 2010-08-29 08:00:00
Next to the Budaörs METRO store the chain’s Customer Academy will open in October. The Customer Academy’s head of department Piroska Balestra shared the details with readers of our magazine....
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Pricer shelf label in the Hungaricum Corner too
Date: 2010-08-29 08:00:00
CBA and Szintézis Informatika proved that they not only lead the way in innovation (CBA was the first food store to use electronic shelf labels), but also in promoting Hungarian...
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Summer surprises from Henkel
Date: 2010-08-29 08:00:00
This summer Henkel surprised consumers with several new products. Persil Fresh Pearls by Silan uses encapsulation technology; Tomi Orchidea & Ametiszt and Tomi Lótusz & Zafír are limited edition detergent...
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Fruit Logistica: Hungarians booked 200 m²
Date: 2010-08-29 08:00:00
Fruit Logistica, the world’s biggest fruit-vegetable trade fair will take place on 9-11 February 2011. More than 2,300 exhibitors from 70 countries registered and Hungarian participants booked 200 m² to...
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Dr. Oetker Choco-Choco
Date: 2010-08-29 08:00:00
Unique, creamily thick hot chocolate with mint, made from real dark chocolate and cocoa powder....
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Tamás Ács ask Péter Feiner
Date: 2010-08-29 08:00:00
Question: ‘We keep facing changes every day: another crisis in the eurozone, plummeting sales, the landslide victory of a political party, the new government’s programme promising radical changes in priorities....
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Traditional shops increased their market share
Date: 2010-08-29 08:00:00
According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in...
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Packaged expectations
Date: 2010-08-29 08:00:00
According to data from the World Packaging Organisation (WPO), the global packaging material market represented a value of USD 564 billion in 2009, from which the consumer packaging market was...
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The Farmer Expo opened in Debrecen
Date: 2010-08-27 00:05:02
With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...
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The Farmer Expo opened in Debrecen
Date: 2010-08-27 00:05:02
With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...
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McCafé’s turnover is increasing
Date: 2010-08-27 00:04:05
The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...
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McCafé’s turnover is increasing
Date: 2010-08-27 00:04:05
The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...
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Failing to catch the consumer groups, for ten years now
Date: 2010-08-27 00:03:29
The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...
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Failing to catch the consumer groups, for ten years now
Date: 2010-08-27 00:03:29
The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...
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Hungary's best sommelier
Date: 2010-08-27 00:03:28
On the Friday finals of the 17th Hungarian Sommelier Championship, that will be held on 26th and 27th of August Hungary's best sommelier will be decided. The sommelier (cup-bearer) is...
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Harvest to start
Date: 2010-08-27 00:01:55
The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...
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Harvest to start
Date: 2010-08-27 00:01:55
The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...
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The second SPAR supermarket opened in Kazincbarcika
Date: 2010-08-27 00:01:01
On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...
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The second SPAR supermarket opened in Kazincbarcika
Date: 2010-08-27 00:01:01
On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...
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L'Oreal’s profits increased
Date: 2010-08-27 00:00:35
The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a...
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