News and articles

Here is the liver sausage, where is the liver sausage?

The above title is the name of Gyulai Húskombinát Zrt.’s on-line competition. From 1 July 2009 until 30 September 2009 buyers of Gyulai products receive credits, which they can use...

Read more

New production manager at FrieslandCampina

From 1 August 2009, Józesf Szász is the new production manager at Friesland Campina’s Hungarian affiliate. He has been managing the company’s Romanian supply chain and will continue to do...

Read more

Flying their own flags, Part 1

According to Zsuzsa Laber, communications manager at SPAR Magyarország Kereskedelmi Kft., the private label wine selection of retail chains varies by their strategy. – Red wine is more popular than...

Read more

What is the latest on the PET-market?

– In the EU demand for the environmentally friendly and aesthetic PET packaging is skyrocketing. Partly due to the fact that the European glass industry is struggling with a lack...

Read more

Deli counters competing

PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...

Read more

TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope

A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...

Read more

Two prestigious awards for Henkel

Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....

Read more

The 500th Coop store is on the network

On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...

Read more

The Hungarian wine drinker

Wine is a traditional drink in Hungary. Nearly half of the population over the age of 18 drinks wine. 20 percent of our compatriots drink wine at least once a...

Read more

HUNGAROPACK prizes

Winners of the HUNGAROPACK prize Csabahús Kft. Csípős Csabai sütnivaló kolbász védőgázas fogyasztói csomagolása Dunapack Zrt. Nyíregyházi Hullámdobozgyár és Nestlé Hungária Kft. Nescafé 3 az 1-ben kínáló csomagolása Duropack-Starpack Kft....

Read more

Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.

In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....

Read more

Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!

For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...

Read more

Hunting for Voga with La Festa

The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....

Read more

Pricer shelf labels gain ground

Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....

Read more

Price continues to dominate

As discounts, especially Aldi and Lidl are strengthening, more people become acquainted with New World wines in the HUF 600-800 price category. In the medium term, these will be competitors...

Read more

On the right way on a bumpy road

Hungary’s product charge system has been trying to enforce the responsibility of producers for 15 years. A comparison with the systems of other EU member states would be obvious, but...

Read more

Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft.

Modern design, free underground parking, a moving staircase, a lift and smiley shop assistants – it is almost as we were in a foreign country. The 900 m² store opened...

Read more

POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation

Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...

Read more

ProWein trade fair in Düsseldorf

Europe's largest wine and distilled spirits trade fair is the ProWein in Düsseldorf. Next year more than twenty Hungarian companies are expected to exhibit similarly to this year's event. In...

Read more

The price of milk does not reduced

Despite the fact, that from 1st July the milk and milk products’ reduced VAT will be 18 percent, the prices did not reduced, rather further increased by 1 percent, compared...

Read more

The last Plus shop had been rebuilt to Spar

The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...

Read more

Auchan launches hypermarket price comparison site

Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...

Read more

Gastro fests in the first autumn weekend

Between 4th and 6th September the SzeptEmber Fest of Népliget and the September Fest of Pestszentlőrinc in the Bókay Kert, are both waiting for the visitors with culinary and cultural...

Read more

Kapuvári Meat Zrt. will expand its production

Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...

Read more

Bio mangalica do not purchased ,while traditional pork is popular

According to experts, the “triumph” of biomangalica is a myth. Eco- mangalica is expensive and noone pays for it domestically and abroad as well. In big volumes it is almost...

Read more

Heineken says no to recession

Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...

Read more

Health Day in Tesco for the second time this year

On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...

Read more

Juicy dried plum is the autumn surprise of Danone Activia

Danone Activia’s new autumn taste of juicy prunes with pear-apricot yogurt is available in four packs. The plum, and dried version is one of the most popular fruit of the...

Read more

Compared to May retail increased in June

The volume of retail sales were below in the same period of last year, by 3.2 percent in the first half of 2009 and 2.2 percent in In June. The...

Read more

Exuberant optimism in the United States

According to the August survey of Confernce Board; The views on economy has improved at consumer assessment in the United States. The consumer confidence index rose from 46.6 points to...

Read more
Oldal