News and articles

Network research answers the following questions of leaders

Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...

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Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...

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Private label organic baby food in dm

In August, drugstore chain dm launched its private label organic baby food products. The babylove product line offers 45 types of baby formula, baby menu, dessert and drinks. Gluten-free products...

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Tokaj Kereskedőház expects a setback

István Kiss, the company’s CEO announced that for this year, Tokaj Keres-kedőház projects a HUF 3.2 billion revenue, while last year they generated HUF 3.8 billion. In the past few...

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Using modern technology

Pannon Kávé Kft. rents out and operates coffee making machines and beverage vending machines. Managing director László Lőrincz says that the crisis caused a setback in both the Horeca and...

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Wages are stagnating

At enterprises with a minimum of five employees and at budgetary institutions, gross average wages improved by 1.3 percent and net average wages increased by 1 percent in the first...

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Zewa Deluxe Aroma Spa toalettpapír

New Zewa toilet paper brings a spa and wellness atmosphere to consumers’ bathroom with its pleasant scent....

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Going forward, even during a recession

Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...

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Nyírbátor has become a production centre

After a EUR 9.7 million investment, the production capacity of Nyírbátor’s Unilever plant increased by 60 percent, making it one of the company’s European centres of household cleaner production. –...

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The scent of home

The right background music and scent in the Quattro Mobili store on Szent István Boulevard is the result of the contract the store signed with Mood Media. Quattro Mobili opted...

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Price/value ratio plays the leading role on the fondant candy market

This year’s fondant candy season may bring significant price increase. Both base material and energy prices increased, affecting branded products and private labels alike. Volume sales are practically guaranteed to...

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Decreasing production, subdued prices

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that shrinking consumption directly affects the processing industry and...

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Zewa Zoo Box – dobozos papír zsebkendő

Zewa Zoo Box is paper handkerchief in a unique, 3D box with animal figures....

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Customers are looking for actions and visiting shops rarely

According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...

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London and New York in the lead, Budapest is the 74th in the ranking of business centers

London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...

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FAO: in the next 40 years, 70 percent more food will be need

According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...

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The first “Pannon Wheat Quality” certificate was handed over

The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...

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Stock orders in the euro area are over expectations

According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....

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The situation of dairy producers has improved a bit

According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...

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Christmas shopping already started

It is just the end of the summer, but chains are preparing for Christmas, due to the economic crisis and under the pressure of the changing consumer habits. The latest...

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GKI economic forecast for 2009-2010

According to the summer data of GKI Economic Research company, the greatest economic crisis of the last 70 years has ended. However, the magnitude and the sustainability of improvement are...

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Retail declines from every point of views

In July, the retail sales fell by 2.2 percent compared to June. Compared to July 2008, by 6.6 percent. In the first seven months of 2009 a 3.7 percent decrease...

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Four exhibitions at HUNGEXPO at the same time

With the participation of 300 exhibitors of 13 countries, four exhibitions has been opened at the HUNGEXPO Budapest Fair Center.  The presentations of he packaging and handling, printing, marketing, communications...

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McDonald's: Millions for employee scholarship

McDonald's Hungary won the bronze rating of Social Label grade in August 2009. Those companies are awarded, that debut this year with an objective and complex audit professional certification, linked...

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Face analyzer program for commercial purposes

The software is suitable for the analysis of consumer behavior, research for marketing renewal and the precise targeting of target groups. The new technology is able for the support proactive...

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The STI Group won the Cannes Lions Award and the New York Festivals’ Gold Medal

The Cannes Lions festival, the most prestigious advertising festival in the world, was an outstanding event for the STI Group; a packaging product of the German based group of companies...

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Viola Meat expand its production line

Despite the economic crisis Viola Győr-Meat Ltd., reports a growing demand, therefore the company will expand its production base. According to the commercial director of the family business; They expect...

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Unilever: the Hungarian plant being developed, the Czech plant will be closed

Unilever will close its factory in the Czech Republic – announced the company recently. According to the food, consumer goods and household chemical products manufacturer, British-Dutch-owned group the decision was...

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Twenty years of GfK Hungária

GfK Hungária, that was founded in August 1989, 20 years ago, was the first institute of GfK in the Central and Eastern European region. The micro-enterprise has become Hungary's leading...

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CEO of Cadbury, found insufficient Kraft Foods’s bid

Cadbury's Chief Executive Officer would ask twenty percent higher price, than the offer of Kraft Foods Group for Cadbury. According to informations of Reuters; Todd Stitzer, Cadbury's Chief Executive Officer...

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