News and articles

Change in trend

In the near future it will be especially difficult for multinational companies to define prices for global products in the Hungarian market. In order to maintain their market share, they...

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Grüne Woche: business and politics

The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...

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Flax for health

András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...

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Fish dead or alive

60 per cent of the carp distributed for retail around the end of the year is live. Part of this quantity is processed by the stores, while other fish are...

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Increasingly popular beer specialities

According to the Hungarian Association of Breweries, the combined sales of the four large breweries increased by 5.6 per cent last year. Lager beer continues to account for 68 per...

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Health consciousness a priority for Spar

According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...

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DOMESTIC BRANDS OF COTY

Its assortment keeps expanding with the addition of well known celebrities and famous brands, not only among perfumes but also in all categories from shower gels to deodorants. ASTOR MATTITUDE...

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Private label for babies

Another exclusive private label has been added to the assortment of Spar Magyarország Kft. The excellent quality Pretty Baby products are sold at an excellent price. The nearly 40 products...

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French weeks for the Delhaize group

“French weeks” were held between 5-18. November in 7 Cora hyper markets and 80 Match stores, as part of the French Business Year in Hungary series of events....

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Things to change in stores

Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...

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Dynamic face creams, primarily in drugstores

Retail sales of daily face creams and cleansers show dynamic growth of 13 per cent and have approached HUF 9 billion annually. According to the Retail Index of Nielsen, drugstores...

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Cheap spirits in decline

The domestic production of spirits totalled 46 million litres last year. Less than 3,5 per cent of this quantity has been exported. Imports account for 15 per cent of domestic...

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Astor VIP Deluxe

An exclusive and elegant Christmas gift from ASTOR....

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Milk and soya: healthy development

Mona had started its existence as an Austrian co-operative milk farm, later turning into a European group of companies with annual revenues in excess of EUR 100 million. They have...

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Mood acquiring Alcas

The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...

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East and West meeting at Fruit Logistica

As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....

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New concept for the perfume department

Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...

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Creams for all age groups

Manufacturers of hand creams, face creams and body lotions need to reconcile two different consumer needs. One is that products should only contain natural ingredients, while the other is that...

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Christmas party concepts

The purpose of Christmas parties is not only to close a given year, but also to serve as the beginning for the next year. There are two types of Christmas...

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Globus

Popular vegetables in a compact and easy to open can....

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United against illegal trade!

This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...

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Coca-Cola helping Olympia

The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...

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European recognition for Széchenyi card

Széchenyi card has been selected by the jury of the European Enterprise Awards 2007 to be one of the 13 finalists. The result of the final will be announced on...

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Digital communication is the future

Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...

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IFE FOODAPEST: together for the first time

According to an agreement between Montgomery International and HUNGEXPO Zrt., the two well-known exhibitions of the food industry have united under the name IFE FOODAPEST. The new event will be...

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Flour, eggs and pasta on top of the price wave

Consumer prices showed an average increase of 0.7 per cent in September 2007. According to KSH data, prices were 6.4 per cent up compared to September 2006. Food prices were...

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PICK

The return of the classic Hungarian peasant and double sausage for people who like traditional flavours...

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Against the tide with innovation

A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...

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Cutlery for loyal customers from SPAR

Whereas SPAR had offered special quality WMF kitchen utensils at a special discount to its loyal customers last year, they are offering WMF Boston cutlery sets this year. Bonus points...

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WhiskyNet

The intention of WhiskyNet Kft. is to provide the widest assortment of whiskies at reasonable prices in Hungary, using the Internet. Their assortment is composed of over 300 Scottish, Irish,...

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