News and articles
Specialised products successful among detergents
Date: 2009-09-27 08:00:00
Those who buy detergents make a strong distinction between cheap and expensive products. Those who look for premium quality buy Ariel and Persil. In the medium price category, we find...
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Shrinking export-import activity
Date: 2009-09-27 08:00:00
In January-June 2009, the volume of export and import was down by 20 and 25 percent, respectively, compared to the same period in the previous year. Foreign trade balance was...
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Cherry Queen
Date: 2009-09-27 08:00:00
Cherry liquor pralines in new packaging, now available in classic, marzipan and truffle cream flavours. Walnut and rum flavoured liquor pralines are available seasonally....
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McDonald’s at one hundred
Date: 2009-09-27 08:00:00
On 28 August, Hungary’s 100th McDonald’s restaurant opens in Győr. Hungary’s largest fast food chain invested HUF 700 million, rebuilding even the nearby public road intersection. On the big day,...
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Germany-Hungary: we take the lead once again
Date: 2009-09-27 08:00:00
At the Grüne Woche trade fair in January 2010, Germany will honour us with the „Partner Country” status, which is a great challenge and a task we have to prepare...
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New products from the Clorox brand
Date: 2009-09-27 08:00:00
Clorox is a well known brand, present on the Hungarian market for more than 10 years as one of the key players in the chemicals category. Besides providing constant high...
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A slight price increase in the food sector
Date: 2009-09-27 08:00:00
According to a report by KSH, domestic sales prices in the food sector decreased by 1.3 percent in July, in comparison with June. In a 12-month comparison, sales prices in...
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Tibi Prémium sárgabarack darabos
Date: 2009-09-27 08:00:00
The popular Tibi Prémium product line has a new member: Tibi Prémium Apricot dark chocolate, which contains apricot pieces....
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More than 20 Hungarian exhibitors to participate in ProWein
Date: 2009-09-27 08:00:00
More than 20 Hungarian exhibitors are expected to participate in next year’s ProWein in Düsseldorf. On 21-23 March 2010, Europe’s leading wine fair will host approximately 3,000 exhibitors in the...
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Virtual Hungary at the Green Week in Berlin
Date: 2009-09-27 08:00:00
Next year, Hungary will be present in a partner country status at one of the most prestigious international food trade fairs, Berlin’s Grüne Woche. Hungary’s participation will be financed and...
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Demand shifts towards general purpose cleaners
Date: 2009-09-27 08:00:00
Consumer habits are changing in the product categories related to cleaning. Households buy less cleaners and cleaning utensils. Only innovative, environmentally friendly solutions and private labels achieved growth. – The...
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Minuses prevail
Date: 2009-09-27 08:00:00
In the first six months of 2009, retail sales were lagging behind last year’s by 3.2 percent. Volume sales increased by 0.5 percent from June to July. HUF 3,356 billion...
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SIÓ prémium
Date: 2009-09-27 08:00:00
The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...
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Culinary adventures in Vajdahunyad Castle
Date: 2009-09-27 08:00:00
Agricultural Marketing Centre organised its Culinary Days for the second time at the last weekend of August. Special base materials and products were promoted in Budapest’s Vajdahunyad Castle. The TRADITIONS-FLAVOURS-REGIONS...
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Battery-operated air fresheners energise the market
Date: 2009-09-27 08:00:00
Last year the air freshener market produced a two-digit expansion, but this year growth is losing pace. One third of the market is covered by aerosol products and battery-operated devices...
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Weakening price-decrease in the agricultural sector
Date: 2009-09-27 08:00:00
Producer price level of agricultural products in June 2009 fell by 13 percent, compared to the same period in 2008. According to KSH, crop products were down by 17.5 percent,...
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It is time to wake up!
Date: 2009-09-27 08:00:00
What does crisis mean? It means that we cannot continue doing things the way we did before, we have to find new solutions. This is true for the FMCG sector...
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3,000 companies in the general product group at Anuga
Date: 2009-09-27 08:00:00
The most exhibitors will be represented in the general food product group at Cologne’s Anuga Trade fair in 10-14 October, Márta Kakuk, the fair’s Hungarian representative informed our magazine. Altogether,...
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Packaged demands
Date: 2009-09-27 08:00:00
Household packaging material sales grew in value and stagnated in terms of volume, compared to last year. The food packaging and baking paper segments both grew by two-digit numbers. As...
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Consumer confidence on the increase, moderate optimism
Date: 2009-09-27 08:00:00
We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...
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Gianni is the new face of Lidl
Date: 2009-09-27 08:00:00
Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...
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The Wandering Magyar
Date: 2009-09-27 08:00:00
The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...
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SuperShop programme in every SPAR store
Date: 2009-09-27 08:00:00
From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...
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Most popular segments became more expensive by 7-11 percent in one year
Date: 2009-09-27 08:00:00
According to Nielsen, retail sales of coffee was up by 5 percent in value, surpassing an annual HUF 50 billion in August 2008-July 2009, compared to the same period in...
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Cosmetics market prepares for Christmas
Date: 2009-09-27 08:00:00
In value, the market holds its position. In personal body care, shower gels and deodorants are the two biggest sub-categories where special products, innovations and promotions push category sales forward....
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Foreign markets – Spain: Supermarkets dominate, discounts gaining ground
Date: 2009-09-27 08:00:00
Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...
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