News and articles

Visitor information
Date: 2010-02-14 08:00:00

FOODAPEST International food, drink, food processing and hospitality trade fair • UKBA International trade fair for confectionery, bakery and gastronomy • 21-24 February 2010 • Venue: HUNGEXPO Budapesti Vásárközpont Budapest,...

Mineral water and energy drinks strengthened their positions
Date: 2010-02-14 08:00:00

Non-alcoholic thirst-quenching beverages are important parts of a store’s product selection. Among the 90 categories measured by Nielsen, in the top 10 carbonated soft drinks ranked 4th, mineral water was...

Hungary on top of the inflation list
Date: 2010-02-14 08:00:00

In November 2009, in the EU-27 consumer prices were 1 percent higher on average, compared to prices in November 2008. The biggest increase was measured in Hungary (5.2 percent) and...

Ideal sütemény
Date: 2010-02-14 08:00:00

Ideal biscuits represent a new category on the market with their composition and individual packaging....

Experience-hungry consumers vs. discount store dominance
Date: 2010-02-14 08:00:00

The fact that large German retail syndicates went bankrupt this year indicates that new strategies are needed to survive. 90 lecturers and 1,200 decision-makers focused on these new strategies at...

Stores opening
Date: 2010-02-14 08:00:00

Tesco Express, Bp. (Pestszentimre) Open: 27 November Chain: Tesco Store space: 290 m2 SKU: 2500–3000 dm, Tapolca Open: 5 December Chain: dm Store space: 274 m2 SKU: 11 000 dm,...

Personnel changes at Mona Hungary Kft.
Date: 2010-02-14 08:00:00

Mona Hungary Kft. is happy to welcome János Kiss, senior key account manager since July 2009. In July 2009, Edina Balog decided to resign from the post of marketing and...

Tesco and POS Media reach an agreement
Date: 2010-02-14 08:00:00

POS Media Hungary preserves the exclusive right to sell or rent out three in-store communication tools (Digital Shelf Stopper, 3D Shelf Stopper and Giant Shopping Trolley Handle) in Tesco hypermarkets...

Fewer pigs than before
Date: 2010-02-14 08:00:00

An analysis by the Hungarian Chamber of Agriculture reveals that the number of pigs has not been this low since the 1960s. With the strengthening of the Forint it is...

Only mineral water sales grew
Date: 2010-02-14 08:00:00

In the past decade, non-alcoholic beverage consumption had been growing in Hungary, but in 2009 it stalled. Only mineral water producers were able to improve sales: they achieved a 5-6-percent...

Increasing consumer demand for low-priced products
Date: 2010-02-14 08:00:00

In the third quarter of 2009, households bought 1.3 percent less daily consumer goods in terms of value, compared with the same period a year earlier – state data by...

Red Bull Energy Shot
Date: 2010-02-14 08:00:00

Not carbonated, no cooling required before consumption, its caffeine and tarurine content is the same as that of the normal energy drink....

Grüne Woche, Berlin, part 1 – In addition to consumers, Hungarians also met purchasers in Berlin
Date: 2010-02-14 08:00:00

In January, Hungarian food products were given media surface in the value of HUF 30-50 million in Germany – Hungary was the partner country at the Grüne Woche food and...

Distributor of Scholl and Durex is the Best Workplace
Date: 2010-02-14 08:00:00

SSL Magyarország Kft. finished first in the Világgazdaság-Hewitt Best Workplace Survey. An 87-percent employee loyalty can only be the result of consistent human resource management with long-term goals. According to...

Trends in high-selling food products
Date: 2010-02-14 08:00:00

Retail turnover of the 90 food categories surveyed by Nielsen was HUF 1,320 billion in December 2008-November 2009, up 2 percent from the same period a year earlier. The following...

Good start for NeoNoir
Date: 2010-02-14 08:00:00

NeoNoir communication agency started its career last October. Based on the founders’ earlier performance it is now wonder that NeoNoir was up for a head start. They also work outside...

9 out of 10 households buy pork products
Date: 2010-02-14 08:00:00

According to GfK Hungária’s ConsumerScan, the complete processed meat market decreased by 4 percent in volume, but increased by 2 percent in terms of value in October 2008-September 2009. The...

We buy non-alcoholic beverages less often
Date: 2010-02-14 08:00:00

Mineral waters, fruit juices, carbonated soft drinks and ice teas make up the non-alcoholic beverage category, in which Hungarian households consumed 7 percent less products in January-September 2009 than a...

The mobile phone may become a second wallet
Date: 2010-02-14 08:00:00

After debit card payment appeared in Hungary numerous financial experts were of the opinion that the new payment method would spread fast – since it was secure, simple and the...

Dr. Oetker Expressz Élesztő
Date: 2010-02-14 08:00:00

Instant dry yeast that requires no dissolving in liquid or rising....

Mirror, mirror on the wall, who is the…- PLMA 2010, Istanbul
Date: 2010-02-14 08:00:00

2009 was the year of private labels: due to the economic crisis spending habits changed all over Europe and these changes were favourable for Private Label. The PLMA 2010 conference...

New communications director at Henkel
Date: 2010-02-14 08:00:00

From 1 March 2010, Carsten Tilger will assume the position of head of corporate communications at Henkel; he will succeed Dr Marcus Kuhnert. 42-year old Carsten Tilger holds a Master’s...

SGS against climate change
Date: 2010-02-14 08:00:00

SGS, the world’s leading quality controlling, testing and certifying company is devoted to the protection of the environment, supporting several awareness raising campaigns. One of these is the ‘100 PHOTOS...

Machine on the body
Date: 2010-02-14 08:00:00

Adwalker, a wearable digital screen that is perfect for communication, data registration and measuring has reached Hungary. The 4-kg device consists of two ergonomic monitors built in a vest and...

Self-service segment expands further in the pork product category
Date: 2010-02-14 08:00:00

In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume...

Vodka and gin were the biggest winners
Date: 2010-02-14 08:00:00

Spirits turnover was HUF 72 billion in December 2008-November 2009 – but only two types managed to expand in terms of both value and volume: vodka (by 8 and 2...

Thoughts on C.S.R.
Date: 2010-02-14 08:00:00

CSR is a positive way of thinking as well, one that leads to some kind of self-cleansing. Badly interpreted CSR and promotions hidden behind the mask of CSR will soon...

Schauma Anti-Dandruff – Korpásodás Elleni Intenzív Sampon
Date: 2010-02-14 08:00:00

Already from the first wash, the effective formula of Schauma Anti-Dandruff fights dandruff better and more effectively, plus eases an itchy scalp....

More-desires in a breadcrumb-era
Date: 2010-02-14 08:00:00

Trendinspiráció Műhely held its second trend conference at a trendy venue, at the Symbol in Óbuda. Dr Mária Törőcsik, the head of Trendinspiráció Műhely (Trend Inspiration Workshop) opened the conference...

Red Bull’s website refurbished
Date: 2010-02-14 08:00:00

Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...

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News and articles

Visitor information Date: 2010-02-14 08:00:00

Mineral water and energy drinks strengthened their positions Date: 2010-02-14 08:00:00

Hungary on top of the inflation list Date: 2010-02-14 08:00:00

Ideal sütemény Date: 2010-02-14 08:00:00

Experience-hungry consumers vs. discount store dominance Date: 2010-02-14 08:00:00

Stores opening Date: 2010-02-14 08:00:00

Personnel changes at Mona Hungary Kft. Date: 2010-02-14 08:00:00

Tesco and POS Media reach an agreement Date: 2010-02-14 08:00:00

Fewer pigs than before Date: 2010-02-14 08:00:00

Only mineral water sales grew Date: 2010-02-14 08:00:00

Increasing consumer demand for low-priced products Date: 2010-02-14 08:00:00

Red Bull Energy Shot Date: 2010-02-14 08:00:00

Grüne Woche, Berlin, part 1 – In addition to consumers, Hungarians also met purchasers in Berlin Date: 2010-02-14 08:00:00

Distributor of Scholl and Durex is the Best Workplace Date: 2010-02-14 08:00:00

Trends in high-selling food products Date: 2010-02-14 08:00:00

Good start for NeoNoir Date: 2010-02-14 08:00:00

9 out of 10 households buy pork products Date: 2010-02-14 08:00:00

We buy non-alcoholic beverages less often Date: 2010-02-14 08:00:00

The mobile phone may become a second wallet Date: 2010-02-14 08:00:00

Dr. Oetker Expressz Élesztő Date: 2010-02-14 08:00:00

Mirror, mirror on the wall, who is the…- PLMA 2010, Istanbul Date: 2010-02-14 08:00:00

New communications director at Henkel Date: 2010-02-14 08:00:00

SGS against climate change Date: 2010-02-14 08:00:00

Machine on the body Date: 2010-02-14 08:00:00

Self-service segment expands further in the pork product category Date: 2010-02-14 08:00:00

Vodka and gin were the biggest winners Date: 2010-02-14 08:00:00

Thoughts on C.S.R. Date: 2010-02-14 08:00:00

Schauma Anti-Dandruff – Korpásodás Elleni Intenzív Sampon Date: 2010-02-14 08:00:00

More-desires in a breadcrumb-era Date: 2010-02-14 08:00:00

Red Bull’s website refurbished Date: 2010-02-14 08:00:00

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