News and articles
A strong Forint helped meat import
Date: 2010-06-17 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...
Read more
We are less fervent grillers than we used to be
Date: 2010-06-17 08:00:00
The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...
Read more
MPL conquers the Internet too
Date: 2010-06-17 08:00:00
An increasing number of on-line retailers choose MPL (Hungarian Post Logistics) to be their delivery partner. MPL’s convenience services guarantee that on-line stores can serve their customers better. MPL’s goal...
Read more
Would you like a bite of smile?
Date: 2010-06-17 08:00:00
The first multivitamin gummy candy, Storck Hungária Kft.’s nimm2 Smilegummi comes out with a new flavour. The new yoghurt-coated fruit gummies are made using real fruit juice and important vitamins....
Read more
Mobile laboratories examine organic products
Date: 2010-06-17 08:00:00
Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....
Read more
Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday
Date: 2010-06-17 08:00:00
Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...
Read more
Export and the industry are already expanding
Date: 2010-06-17 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...
Read more
We buy grill products several times a year
Date: 2010-06-17 08:00:00
In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...
Read more
Invisible investigators
Date: 2010-06-17 08:00:00
Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a...
Read more
New managing director at Dreher Breweries
Date: 2010-06-17 08:00:00
From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...
Read more
Politicians promise more efficient consumer protection
Date: 2010-06-17 08:00:00
We need to take consumer protection closer to the people – said MP László Koszorús at the annual meeting of the Hungarian Brand Association. The author of Fidesz’s consumer protection...
Read more
Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!
Date: 2010-06-17 08:00:00
Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...
Read more
Slower upturn expected in the eurozone
Date: 2010-06-17 08:00:00
While in Ireland, Spain and Greece recession will not end in 2010, Canada, Australia and New Zealand got the A1 rating again, while the US earned an A2. In these...
Read more
Spice mixes are a better choice for brand building
Date: 2010-06-17 08:00:00
Many product groups capitalised on the fact that consumers are economising by not eating out. More cooking done at home should affect spice sales positively, but data by Nielsen indicate...
Read more
For trusted products trusted methods are required
Date: 2010-06-17 08:00:00
In the case of most products sold in stores, both seller and buyer know what happened to base materials until the product reached the table of the consumer. International standards...
Read more
Tchibo wins Superbrands award
Date: 2010-06-17 08:00:00
This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...
Read more
Treasure hunting in METRO
Date: 2010-06-17 08:00:00
The interior of the new METRO store in eastern Pest has been redesigned and now professional buyers can find their products more easily and comfortably. Buyers even had a chance...
Read more
Most successful promotion of the year 2009. Silver medal: STR8 consumer promotion; Speed up with STR8!
Date: 2010-06-17 08:00:00
18-34 years old, city living men of AB status were the target group of the STR8 brand campaign of Trade 90 member of Sarantis Group, between 8 June and 2...
Read more
Flower sale all around the year
Date: 2010-06-17 08:00:00
These days not only specialised shops, but also general retail units sell garden products. We do not have precise data on Hungarian garden plant and hobby gardening sales, but it...
Read more
Small packaging units sell better
Date: 2010-06-17 08:00:00
Spice retail sales grew by 10 percent in February 2009-January 2010, compared with the previous twelve months. The annual market surpassed HUF 12 billion and Nielsen registered minus 2 percent...
Read more
Question: Recently the 15-year old Hungarian Brand Association held its general meeting. A new president was elected: Tamás Ács, the managing director of Mars Hungary. How would you summarise the meeting, what do you expect from this year and what will you do first as president?
Date: 2010-06-17 08:00:00
Answer: My first task is to say thank you to all my fellow members for putting their trust in me. At the meeting we voted on the 2009 annual report...
Read more
Hungarian milk domestic sales declining
Date: 2010-06-17 00:03:12
The Hungarian dairy business mood reduces and the domestic sales also declining – states the most recent summary of the Milk Marketing Board, which was published on the occasion of...
Read more
One-fifth of the companies feel the export boom
Date: 2010-06-17 00:02:38
According to the latest survey of Coface Hungary; in nearly half of the interviewed hundreds of Hungarian exporting companies, an over 5 percent export revenues reduction occured in 2009. 21...
Read more
A proposal for “hamburger tax”
Date: 2010-06-17 00:02:35
The Strategic Alliance for the Hungarian Hospitals proposed a health action plan. The association's proposal also stipulates that health care contribution (10 HUF per unit) should be introduced on alcohol,...
Read more
Best practices for self-regulation: the recent results of the beer industry
Date: 2010-06-17 00:02:34
A report entitled “Beer advertising with responsible self-regulation ” was issued by the Brewers Association Europe (BoE), which summarizes the European brewing industry self-regulatory practices. The Brewers Association Europe (BoE)...
Read more
The Watermelon Association initiates the creating of a government fund
Date: 2010-06-17 00:02:21
The Hungarian Watermelon Association turns to the government for help. They want to achieve the creation of a government fund, that would pay the producers the price immediately, to avoid...
Read more
The world price of coffee increased
Date: 2010-06-17 00:01:12
Within five days, the world price of coffee increased by 20 percent. The Arabica coffee rose onto its two-year peak, according to analysts; mainly due to speculation. The price of...
Read more
Hungary is the seventh greenest among seventeen countries
Date: 2010-06-17 00:00:15
According to the survey of the National Geographic; the Indian, Brazilian and Chinese consumers are the greenest, while the consumption of the American, Canadian French and British citizens are considered...
Read more
Clorox donation for flood victims
Date: 2010-06-17 00:00:05
The DunaPro Ltd, the Hungarian distributor of the Clorox brand, offered a significant amount of detergent products, to help the flood victims. The products provide a great help to the...
Read more
GKI expects a one percent growth from the Hungarian economy
Date: 2010-06-16 00:06:08
According to the new forecast of the GKI Economic Research Co.; the Hungarian economy will grow by one percent this year, the government deficit to GDP ratio will be 4...
Read more