News and articles

Summer moments

With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...

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Infiore150, Infiore50

New, 33×33 cm size napkins for gastronomy...

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New marketing officer for SIÓ

Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...

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Henkel for efficient use of water

Henkel is an official sponsor of the World Exhibition to be held in Zaragoza, which will focus on the topic of “Water and Sustainable Growth”. Henkel’s intention is to reduce...

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History of packaging

The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...

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Innovation changing cleaning habits

Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...

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Water melon cheap and early

Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...

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Aspects of convenience

As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...

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Cherry Queen Marcipán

Sour cherry bon-bon made with marzipan, the latest favourite for gourmands has arrived....

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More applicants for GFP funds

The Operative Program for the Development of the Economy (GFP) has become very popular. HUF 77 billion out of a total of HUF 329 billion has been made available for...

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Great Leap sponsored byUnilever

Hungary has joined the Great Leap movement organised by the WWF and sponsored by Unilever. It is intended to call attention to the importance of clean water....

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Question:

How important do you think the issue of food labelling is to Hungarian consumers in comparison with citizens of other EU countries? In your opinion, how important and useful are...

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Body care segment developing with improving hygiene culture

Body care products include those intended for daily hygiene and those intended to improve the condition of our skin. In both categories, manufacturers are trying to get consumers to use...

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Deficit lower than planned

According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...

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Separate Reál company for beverages

A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest...

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tibi Prémium

For people who like specialities,Tibi chocolate is now available in three new flavours....

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New faces in the management of Bat

László Hunyady (34) was appointed brand marketing director of BAT Hungary, which is a new position within the company. He is going to be responsible for brand strategy in the...

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Successful first six months for SIÓ-ECKES

Sales generated by SIÓ-ECKES Kft were up by 21 per cent in terms of quantity in the first six months of the year, compared to the same period in 2007....

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Answer:

The labelling of food is increasingly important for manufacturers, retailers and consumers as well. Labelling is a significant element of marketing and allows consumers to make an intelligent decision, or...

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New shapes and products by NIVEA face care

NIVEA VISAGE has completely renewed its assortment, which is now available with new design, new formulas and a new colour brochure. NIVEA products have been divided into separate groups according...

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Food industry catching up

Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...

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Cooperatives keeping pace with modern commerce

At present, fifty production and sales cooperatives are active in Hungary. Merchandise is supplied by their members (primarily fruits and vegetables) and delivered without the participation of intermediaries.Mórakert – this...

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Clorox Color folteltávolító folyadék

The new chlorine free Clorox Color stain remover liquid can be used safely for all washable coloured textiles, even for silk and wool....

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New stretch foil packaging for cheese

A new type of stretch foil packaging has been developed especially for cheese by Sealed Air Cryovac....

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New water proof labels from M-real

Two new paper labels have been launched by M-real Consumer Packaging: Simcastor Label WS and Simcastor Label WSE. The labels are intended for use by the beer and beverage industries,...

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Pre-portioned segment dominant among meat products

According to data from the Nielsen Retail Index, sales are increasingly concentrated and the pre-portioned segment is becoming increasingly dominant. The market showed expansion of 1 per cent in terms...

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Abundance of innovations for hair

As Anikó Csepeli, from L’Oréal Magyarország has told us, the size of the hair care market is HUF 13 billion at present and it is expanding both in terms of...

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Recession slowing down

The total volume of retail trade was down by 1.5 per cent in April, compared to April 2007. Retail sales totalled more than HUF 508 billion in April. The turnover...

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Packaging in three steps – part 3: illustrating flavour

Many types of illustrations exist in many styles and with many different purposes. Illustrating flavour is a relatively new development. This modern method is barely 50 years old. Even at...

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Chio Sombreros Nacho sajtos és Mexikói chilis

Not only the flavour, but the ingredients of Chio Sombreros are also brand new, as it is made from maize instead of potato....

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