News and articles
Business Superbrands award for GfK
Date: 2008-09-05 08:00:00
GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...
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Double digit growth in quantity as well
Date: 2008-09-05 08:00:00
According to the Nielsen Retail Index, retails sales of praline exceeded HUF 18 billion in the June 200 – May 2008 period. Praline sales grew by 13 per cent in...
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Masculine choices
Date: 2008-09-05 08:00:00
The total value of the condom market was over HUF 2,4 billion in 2007. Hyper markets and drugstores account for the largest part of sales. Though the lubricant market is...
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Willingness to purchase at its lowest
Date: 2008-09-05 08:00:00
The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....
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Kinder Kalózhajó
Date: 2008-09-05 08:00:00
The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....
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ECR Europe: when we make customers happy
Date: 2008-09-05 08:00:00
„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...
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Holes and knives
Date: 2008-09-05 08:00:00
Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...
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Third Tchibo store opening
Date: 2008-09-05 08:00:00
The third Tchibo coffee store was opened in MOM Park, on 17. July. Tchibo’s intention with promoting coffee culture in Hungary is to combine a modern lifestyle with the traditions...
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BioFach 2009: bio wines still successful
Date: 2008-09-05 08:00:00
Over 2,900 exhibitors and 46,000 visitors are expected to attend to 2009 BioFach Fair and the Vivaness Fair which focuses on wellness and cosmetics. Last year, 347 exhibitors from 23...
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Praline brands creating new seasons
Date: 2008-09-05 08:00:00
Praline is an ideal gift, provided its not a private label. This is what brands are counting on when they increasingly focus on the gift function. The praline market which...
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Multi-layer paper products – for more people
Date: 2008-09-05 08:00:00
Both the assortment and the size of household paper products show great diversity. This is why shelf placement is a complex and important task. The most common household paper product...
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Milk without cream
Date: 2008-09-05 08:00:00
GfK Hungária has launched a series of studies with Agrár Európa Kft. Part one deals with the condition of the dairy sector on almost 100 pages. It was presented at...
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Baileys Original, Baileys Karamell, Baileys Mint/Baileys
Date: 2008-09-05 08:00:00
New design, more attractive appearance, and more elegance to enhance the gift funcion....
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ECR=mozgalom a közös érdekekért
Date: 2008-09-05 08:00:00
Az ECR (=Efficient Consumer Responce, hatékony reagálás a fogyasztóra) az FMCG-szektor vállalatainak közös testülete. Célja, hogy fórumot adjon az FMCG-piac szereplői számára a minél szorosabb együttműködésre, azzal a céllal, hogy...
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Stores opening
Date: 2008-09-05 08:00:00
Tesco, Szolnok Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Sülysáp Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Dabas Nyitás: 11...
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New sales director for LLP
Date: 2008-09-05 08:00:00
Attila Biber was appointed the new sales director of LLP Budapest on 1. July. Previously, he had been a head of division with Microsoft Magyarország. His objective is to enhance...
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Market share of private labels continues to rise
Date: 2008-09-05 08:00:00
According to data from GfK Hungária ConsumerScan, both the quantity of pralines purchased by households and the amount spent increased in the first third of the year. As a result...
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More paper products sold in the first third of the year
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of Gfk Hungária, sales of toilet paper, paper tissue and paper towels were up in the first third of 2008, compared to the same...
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Menacing shadows
Date: 2008-09-05 08:00:00
According to a study prepared by experts of Kopint-Tárki Konjunktúrakutató Intézet Zrt. and AgrárEurópa Tanácsadó Kft about the current position of Hungarian agriculture and its future prospects, food prices are...
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Cote d’Or citromos-gyömbéres étcsokoládé 150 g, Cote d’Or fügés-mandulás tejcsokoládé 150 g
Date: 2008-09-05 08:00:00
Cote d’Or black chocolate with lemon and ginger and milk chocolate with fig and almond are irresistible new additions to the brand assortment....
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Triple exhibition in Düsseldorf, with Hungarian companies
Date: 2008-09-05 08:00:00
Traceability and wellness are the current trends among fresh product, as illustrated by the traditional Düsselforf exhibition of meat products, dairy products and frozen products. Most Hungarian exhibitors will come...
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15 years of dm in Hungary
Date: 2008-09-05 08:00:00
drogerie markt celebrated the 15th anniversary of opening its first store in Hungary on 8. July. At present, the chain has 222 units and sells 10,000 products, including 1,400 private...
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Zwack palinkas at summer festivals
Date: 2008-09-05 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra is sponsoring four summer festivals. They have been successful at Volt, Balaton Sound, SZIGET and SZIN festivals....
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Strengthening organised wine trade
Date: 2008-09-05 08:00:00
An increasing quantity of wine is sold in the major retail chains. In the June 2007- May 2008 period, sales were up by 3 per cent in terms of quantity...
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Healthy products also need promotion
Date: 2008-09-05 08:00:00
Health consciousness has been the most important trend in recent years. Manufacturers are adapting to changes in consumer preferences and hyper markets often allocate separate shelf space to healthy products....
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True innovations behind expansion in the air fragrance market
Date: 2008-09-05 08:00:00
Price competition is not quite as intense in the market of air fragrances as in other categories. Brands focus on innovation and new fragrances. According to Nóra Csizmadia, from SC...
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Tips by GKI to boost growth
Date: 2008-09-05 08:00:00
A series of clear and rapid economic measures have been recommended by GKI Gazdaságkutató Zrt which is composed of only a few elements, but can restore confidence in the business...
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Pronto padlófényező viasszal, Pronto fa- és laminált padlófényező viasszal
Date: 2008-09-05 08:00:00
Owing to their special formula, new Pronto floor polish products make floor surfaces shiny and emphasise their natural beauty without scrubbing....
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Brau Beviale: attractive drinks, new technology
Date: 2008-09-05 08:00:00
The most important exhibition for European beverage manufacturers, Brau Beviale will be held between 12-14. November, in Nurenberg. idén november 12-14. Over 1,400 companies will attend the event, while the...
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