News and articles

The world has been drinking Nescafé to wake up for 70 years

Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...

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Forest helps protecting birds

Forest-Papír Kft. and the bird hospital in Hortobágy organise a prize game – with Kiskokas napkins and Selfness Ecoring handkerchiefs – to call attention to the beauties of nature and...

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dm changes the design of its shop windows

dm Kft. will refurbish the shop windows of 32 stores by September and in 5 years time all of their units will look different. The idea for the new façade...

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Airwick Aqua Mist

Air freshener spray with a propellant-free formula that is a real innovation, which stands alone on the market....

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Economic policy dilemmas

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010 and a moderate growth is expected only in the second half of...

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Personalised rejuvenation

Cosmetics manufacturer Skin Mood offer perfectly personalised cosmetics products to consumers. They employ dermatologists, chemists and geneticists who create face creams based on consumers’ own genome; it takes 20 days...

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Functionality gets a leg up

The economic recession hit the foot care category hard, buyers were forced to make decisions by looking at the prices only, which resulted in a fallback amongst premium brands. Renáta...

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New CEO for BAT Hungary and BAT Austria

From 1 January 2010, Octavian Dascalescu (39) is replacing Emil Moskofian in the CEO’s seat of British American Tobacco (BAT) Hungary. He started his career at BAT Romania in 1997...

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Another environmentally conscious step from Mars

Mars Incorporated’s pet food manufacturing company was the first to announce that by 2020 they will only be using fish from sustainable sources for pet food production. At the end...

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Smile Magic Lifestyle Days programmes commenced

On 17 April a series of programmes started, with the goal of raising awareness of a healthy lifestyle. Organised by Mosoly Alapítvány, Tesco and Procter&Gamble, the programme will travel to...

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NÖM MIX Yoghurt cream

They are healthy to consume and the experience is enhanced by the fresh, biteable fruits in the yoghurt cream....

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In the developed world growth is already palpable

According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....

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Most people expect the growth of the Internet

Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...

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Shoe care brands are strong

The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...

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Coded price-hunting with iPhone

Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...

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METRO focuses on private labels

From 15 April, METRO Hungary will carry out a 2-week campaign that focuses on their six private label products (Aro, Fine Food, Horeca Select, H-Line, Rioba, Sigma), offering several hundred...

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Eden Caramel

Gluten-free product without added sugar, the caramel taste of which offers great pleasure for people of all ages....

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Strengthening Forint, expanding food export

According to a preliminary estimate by KSH, our foreign trade surplus was EUR 374 million (HUF 103 billion) in February, up EUR 78 million (HUF 14 billion) from February 2009....

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Surprising changes in online content consumption

Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...

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Gloomy Sunday?

The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...

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Modern packaging system from Cryovac

FLOW-VAC system by Cryovac® is one of the most successful packaging systems available in Europe. Designed in cooperation with ULMA, FLOW-VAC guarantees a perfect packaging for cheese and meat products....

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POS Media helps with advertising surface

In 2010, POS Media Hungary will support PCOS Szívügy Foundation with advertising surface that is worth HUF 8 million. The foundation helps those (about 10 percent of Hungarian women) who...

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Peridot mineral water

Naturally alkaline mineral water....

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Agricultural prices augmented at the beginning of the year

KSH’s report informs that the production price index of agricultural products went up by 0.2 percent in February 2010, compared with the same period a year before. This February vegetable...

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Competing with the neighbours drives the garden product market

Experts say that the development of people’s gardens depends on how much they earn and on their rivalry with neighbours. From year to year, the garden product market expands by...

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Tracked fleets

Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...

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STI Group acquired Line Packaging & Display company

Europe’s leading POS solution provider and top-quality packaging material manufacturer STI purchased UK company Line Packaging & Display Limited, on 31 March 2010. The company has 100 employees and its...

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Tesco and Rosenthal announced a new loyalty point collecting promotion

The promotion is called ’The art of cuisine from point to point’ and it will give shoppers the opportunity to buy products from the exclusive Thomas dinnerware range with a...

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Magnum Gold Icecream

New Magnum Gold?! is an irresistible vanilla and caramel ice cream with golden-coloured milk chocolate coating....

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Increasingly conscious decisions by shoppers

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

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