News and articles
Inflation in Hungary is the highest
Date: 2010-05-20 08:00:00
In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...
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Growth in terms of both value and volume
Date: 2010-05-20 08:00:00
The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...
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Design and brand building the P&G way
Date: 2010-05-20 08:00:00
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...
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New CEO at Cerbona
Date: 2010-05-20 08:00:00
From 6 April, Gábor Gosztonyi is the new CEO of Székesfehérvár company, Cerbona Zrt. His predecessor, Tivadar István Szabó will remain a member of the Board of Directors. Gábor Gosztonyi...
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Fanta Bongo
Date: 2010-05-20 08:00:00
This time the new, limited edition was inspired by South Africa....
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Rapid alerts
Date: 2010-05-20 08:00:00
RASFF (Rapid Alert System for Food and Feed) operates in the member states of the EU. Through this system member states report to the European Commission if human health hazards...
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Industry in the EU shows signs of recovery
Date: 2010-05-20 08:00:00
Eurostat’s report indicates that in the last quarter of 2009 the economy of the eurozone was stagnating. However, the annual decline of 2.2 percent was bigger than expected. In January...
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This year’s mineral water season may bring elevated prices
Date: 2010-05-20 08:00:00
Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...
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Category identifying placement
Date: 2010-05-20 08:00:00
Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...
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STI Packaging RO Srl officially opened its gates
Date: 2010-05-20 08:00:00
On 15 April 2010, STI Group’s 13th plant was officially inaugurated in Cluj-Napoca (production already commenced in January). Dr. Tom Giessler, the group’s chief financial officer and a managing director...
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Joya Soy Drinks
Date: 2010-05-20 08:00:00
Besides Joya soy drinks, Real Nature Kft.’s product selection is now expanded with rice and oatmeal drinks....
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The source of fresh and safe products
Date: 2010-05-20 08:00:00
József Surányi, the head of METRO’s quality assurance department says: – Our major goal is providing partners with quality, fresh products. Our customers can be sure that fresh food products...
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Variations on eco-bottle
Date: 2010-05-20 08:00:00
Andrew Kim, an 18-year old designer unveiled a new concept, which uses squared Coca-Cola bottles that can be folded when empty – they become up to two-thirds smaller than when...
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Puskás Öcsi is the face of Szentkirályi in Australia too
Date: 2010-05-20 08:00:00
At the end of April, Szentkirályi launched its new advertising campaign that uses the image of Puskás Öcsi – not only in Hungary, but in Australia and the US as...
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They are the best in promotion
Date: 2010-05-20 08:00:00
Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...
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Practical novelty from Milli
Date: 2010-05-20 08:00:00
The spring novelty from the Milli Perfecto cream family is Milli Perfecto Cream spray. New, practical packaging makes the quality product easier to use when it comes to cooking or...
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Pampers and UNICEF continue the battle against newborn tetanus
Date: 2010-05-20 08:00:00
In 2010, Pampers and UNICEF keep fighting for eliminating newborn tetanus by 2012. This year Gabriella Jakupcsek will represent the campaign in Hungary. After every Pampers product bought from 1...
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Surprise Drink
Date: 2010-05-20 08:00:00
With a surprise game which is connected to the packaging....
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Heartening domestic retail data
Date: 2010-05-20 08:00:00
According to KSH’s report, after a 0.6-percent growth in January, retail turnover in Hungary stagnated in February, but the annual downturn diminished from 5.6 to 4.3 percent. In terms of...
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Cheese in chocolate-type multi-block form
Date: 2010-05-20 08:00:00
Chunka Cheese’s experts had two things in mind when they created a cheese block design that is similar to a chocolate bloc or bar: convenience and simplicity. Smaller sections of...
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Whitening toothpaste is stable in popularity
Date: 2010-05-20 08:00:00
Toothpaste volume and value retail sales grew only in hypermarkets and in the 201-400 m²-channel in March 2009-February 2010 – the Nielsen Retail Index informs us. Hypermarkets’ value share reached...
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It removes stains and preserves colours
Date: 2010-05-20 08:00:00
DunaPro Zrt., a Hungarian-owned company is the distributor of the Clorox brand, they supply 7,500 stores directly. In 2008, they introduced chlorine-free stain remover Clorox Color to the Hungarian market....
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Becherovka conquers with a new flavour
Date: 2010-05-20 08:00:00
Jan Becher Karlovarská Becherovka developed a new product after more than 200 years. Becherovka Lemond is based on the original bitter recipe, but the fresh flavours of orange, lemon and...
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Interpack 2011 is very popular among prospective exhibitors
Date: 2010-05-20 08:00:00
Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...
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Dr. Oetker Pudding
Date: 2010-05-20 08:00:00
Smooth and creamy Dr. Oetker ready-to-cook pudding with real dark chocolate and cocoa powder....
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Hungarian pigs cannot cope with competition
Date: 2010-05-20 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that this year we can expect a global growth...
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ChocolateStory
Date: 2010-05-20 08:00:00
These days one of the strongest consumer trends is transparency. US company Original Beans plants a tree after every bar of chocolate they sell. Documents in the packaging indicate the...
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The teeth situation
Date: 2010-05-20 08:00:00
Hungarian people’s oral hygiene is still below par. Márton Pál, brand builder with Unilever Magyarország Kft. shared some data with us: toothbrush usage is 1/person/year, toothpaste consumption is 3 tubes...
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The world has been drinking Nescafé to wake up for 70 years
Date: 2010-05-20 08:00:00
Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...
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Forest helps protecting birds
Date: 2010-05-20 08:00:00
Forest-Papír Kft. and the bird hospital in Hortobágy organise a prize game – with Kiskokas napkins and Selfness Ecoring handkerchiefs – to call attention to the beauties of nature and...
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