News and articles

Kaufland: strong growth in Poland and Austria

One year after launching its marketplace in Poland and Austria, Kaufland has already achieved strong growth. It now has a total of 3,000 online sellers that have joined in Poland....

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Márka Mango

Márka Mango is the latest and most exotic addition to Márka’s classic product range. A refreshing mango flavour experience to the usual Márka quality. Contact: Márka Üdítőgyártó Kft.; e-mail: kereskedelem@markaudito.hu; web: www.markaudito.hu...

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ALDI SÜD Reveals Its Food Range is Now 56.4% Plant-Based

ALDI SÜD has been significantly expanding its plant-based range in recent years, and now offers over 1,400 vegan-labelled products. This is more than double the number that were available in...

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AMC: this year’s OMÉK welcomed more than 80 thousand visitors

The 82nd National Agricultural and Food Exhibition and Fair (OMÉK) welcomed more than 80 thousand visitors – the Agricultural Marketing Center (AMC) told MTI on Monday. At the event, which...

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Continues to promote fish consumption

The popularity of fish consumption continues to discover the healthy, tasty and diverse consumption options of fish dishes; This is aimed at the new elements, “Get it!” Campaign called the...

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In Croatia the pigs are destroyed again

African swine fever (ASP) is destroyed again in Croatia: About 10,000 pigs in Baranya, Baranya, will be eliminated in the Bellye (Belje) agricultural company, David Vlajcic said on Saturday. The...

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Réka Rubint: “Only one thing tires me: resting…”

Szilvia Krizsó interviewed fitness trainer and lifestyle consultant Réka Rubint in Trade magazin’s Future Talks business podcast series. In the article below you can only read excerpts – the full...

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Hungarian business leaders who are able to grow even in a crisis

While the sales revenue of Hungarian companies decreased by an average of 8 percent and their profits by 11 percent in 2024, companies belonging to the Trusted Circle achieved a...

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“Food Summit” a huge success at the 82nd OMÉK

The Hungarian Food Summit, a food export development meeting that debuted at the 81st OMÉK two years ago, was a huge success, and this year – within the framework of...

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TOP 50 Marketing and TOP 50 PR Leaders: New Stars and Returning Big Names

This year’s rankings show strong renewal in marketing, while PR appears more stable – according to the compilation by the professional magazine Marketing&Media. The publication has prepared the TOP 50...

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PET bottles are changing: more recycled plastic is being added to them

The EU regulation came into effect on January 1, 2026, according to which all PET bottles must contain at least 25 percent recycled plastic. This ratio will increase further in...

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These are the results of ALDI’s clothing sale

The extraordinary sale of clothing products was successfully completed in all ALDI Hungary stores. Almost 100% of the stock of approximately 700,000 products was sold out, and the price reduction...

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The “Catch it!” fish consumption promotion campaign is launched again

Within the framework of the project with the identification number MAHOP Plusz-2.6.1-24-2024-00001, Agrármarketing Centrum Nonprofit Kft. (AMC Nkft.) will implement a comprehensive communication and promotional campaign between January 1, 2025...

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The weekend brought cheaper fueling at Auchan stations

There have been no significant changes in domestic fuel prices this week, with the average price of 95 octane and diesel currently hovering around 585 forints. This weekend, however, it...

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Margin freeze stirs up emotions in the drugstore market

For weeks, customers have been complaining that they cannot get their favorite shower gels and shampoos in Yves Rocher stores in Hungary, writes Forbes. There are several factors behind this:...

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Labubu fever: plush toy or crisis indicator?

The Labubu plush figure produced by Pop Mart is a huge success worldwide, and according to the manufacturer, they will soon be able to sell ten million of them per...

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The “Developing Region” campaign has ended – The message of the Rural Development Program has reached millions of people

The communication of the results of the Rural Development Programme (RDP) implemented between 2014 and 2022, which reached millions of people through television, radio and online platforms as part of...

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Haggenmacher brewery reopens after 100 years

After more than seventy years, the historic Haggenmacher beer brand is coming back to life in Budafok. The brewery’s reopening will be celebrated with a three-day festival in the former...

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IKEA celebrates 40 years of meatball success with falafel

IKEA is celebrating the 40th anniversary of the global success of its legendary Swedish meatball (köttbullar) with a new plant-based dish: falafel. The novelty is made from chickpeas, zucchini, onions...

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Oktoberfest kicks off in Munich with crowds and high prices

The world’s largest beer festival, Oktoberfest in Munich, began on September 20 and will last until October 5. Organizers expect more than 6.5 million visitors to the festival, which is...

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Cyberattack paralyzes major European airports

Passengers at London Heathrow, Brussels Zaventem and Berlin-Brandenburg airports are facing significant disruption after a cyberattack on Collins Aerospace’s IT system supporting passenger check-in and boarding processes hit the system...

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According to the latest data from EUROSTAT, the number of farm animals in the European Union continues to decline

The professional group “Voice of European Livestock” presented in its recent analysis: in 2024, the populations of the main animal species decreased significantly. The number of pigs decreased to around...

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Camping brand revamped

With the revamp of the Camping brand, Kőröstej isn’t only expanding its product selection, but also updating the recipes and from August 2025 the packaging. Contact: Kőröstej Kft.; e-mail: mail@korostej.hu; web:...

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Agrármarketing Centrum: “Developing Countryside” campaign has ended

The “Developing Countryside” campaign, which made the process of transformation of the Hungarian countryside, the investments strengthening communities and the developments pointing to the future better known through various communication...

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This year’s Symbol of Sustainability winners announced

Trade magazin has announced the winners of the sixth Symbol of Sustainability competition. This year 20 entries won awards in seven categories. Each year Symbol of Sustainability introduces successful projects...

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Miklós Soltész: the fifth Nationalities Gastronomy Festival has opened

All thirteen nationalities of the country are represented at the fifth Nationalities Gastrofestival, which has just opened, said the State Secretary for Church and Nationality Relations of the Prime Minister’s...

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The forint is considered attractive abroad, but there are risks for the future

The forint is leading the regional competition: it has strengthened by more than 5 percent against the euro this year at current exchange rates. The Polish zloty is essentially stagnant,...

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Slovak Minister of Agriculture: European Commission’s proposals threaten to eliminate Slovak agriculture

The European Commission’s proposals for the next budget period (2028-2034) regarding agricultural subsidies, if implemented, will mean the elimination of Slovak agriculture, said Slovak Minister of Agriculture and Rural Development...

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More than one and a half million pensioners have received the 30,000-forint food voucher so far

The 30 thousand forint food voucher has been received by 1,540,038 pensioners so far – the Prime Minister’s chief advisor announced on his Facebook page. Zsolt Nyitrai wrote on the...

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