News and articles
For a more professional cocktail experience
As part of POPAI Magyarország’s monthly meetings, in March members of the association and invited guests gathered in Lurdy Ház at the invitation of Coca-Cola HBC. This article is available...
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Europe isn’t silent either
Major events for European POS displays were held in Paris (Le Salon Retail Marketing Solutions, 25-27 March) and London (VM&Display Show, 9-10 April). This article is available for reading in...
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Gösser Spritz display from Hungary wins two POP world titles
This year a Hungarian Gösser Spritz display – the winner of the Hungarian POPAI Awards 2024 competition in the Permanent Installation category – became world champion in two categories at...
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Where the heart of retail is beating
MarketPlace, the biggest annual event of Shop! Association – the parent organisation of POPAI Magyarország – took place in Charlotte (USA) on 8-10 April 2025. This article is available for...
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SPAR campaigns for a sustainable future in Slovenia
SPAR Slovenia has launched a new campaign entitled “What Circulates, Connects Us” to highlight the benefits of returnable glass packaging. One of the biggest advantages of glass packaging is that...
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Heineken teams up with the Ellen MacArthur Foundation
Heineken has joined the Ellen MacArthur Foundation network to promote the widespread use of reusable packaging. The collaboration seeks to share experiences, develop guidelines and encourage industry players to adopt...
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Aldi looking for new store locations with the help of customers
Aldi is asking UK shoppers to help in choosing possible locations for new stores. The areas with the most suggestions could be included in the discount store chain’s expansion plans....
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Lidl launches new brand in Switzerland to promote domestic products
On 8 May Lidl’s new Qualité Suisse brand debuted in Swiss stores, offering high-quality, locally produced Swiss products at affordable prices. The brand started with around 200 products, but the...
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Pingo Doce launches own online shopping platform
Portuguese supermarket chain Pingo Doce has launched its own online grocery platform in Lisbon and Porto, after ending a 7-year partnership with Glovo’s Mercadão. The new platform’s goal is to...
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Lidl Belgium to open 80 new stores by 2038
Lidl Belgium, which currently operates 302 stores in the country, is planning a major expansion: opening 80 new stores by 2038. The growth will be supported by a new 43,000m²...
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Nestlé Switzerland to stop using Nutri-Score
Starting this summer, Nestlé will gradually phase out the Nutri-Score label on products sold exclusively in Switzerland, as support for the label has declined significantly in the country since its...
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ALDI app is expanding: coupons are now also available
The ALDI app has reached another milestone: customers can now find coupons redeemable at any ALDI store in the mobile app. This article is available for reading in Trade magazin...
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SPAR takes another step towards digitalisation
SPAR Magyarország carries on with its digital innovations in Hungary. This article is available for reading in Trade magazin 2025/6-7. Electronic shelf labels are now used in more than ten...
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Producer prices in the euro area and the European Union decreased month-on-month and increased year-on-year in April
Producer prices in the eurozone and the European Union (EU) fell month-on-month but rose year-on-year in April, according to data released by the EU’s statistics office, Eurostat, on Thursday. Producer...
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New fan-inspired brand campaign by Airwaves
Airwaves, the sugar-free chewing gum brand in the Mars portfolio, is reaching out to consumers through an integrated campaign inspired by fan feedback. This article is available for reading in...
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The 2024 FMCG Retailer Ranking is out now
Everything remains the same: Lidl, SPAR and Tesco are the top three! Since 2020 every year has brought serious difficulties for the economy, which also hampered the functioning of the...
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Hungarian Service trademark now also indicates secure digital document management
From 1 June the Digital Citizenship application (DÁP) will take another step forward in curbing paper-based administration: customers will be able to log in to their financial, utility and telecommunications...
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The Association of Conscious Shoppers sued Shein: they are manipulating customers with dark tricks
The Conscious Shoppers Association (TVE) has filed an official complaint with the European Commission against Shein, together with several European consumer protection organizations. The fast fashion giant is accused of...
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Cautious optimism in tourism: the economy improved in May, but the sector is still in the red
In May 2025, Hungarian tourism businesses reported a slight improvement in confidence: the Tourism Confidence Index (TKI) reached -3 points, up from -8 in April. Although still in negative territory...
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ChatGPT becomes more customer-friendly
OpenAI has recently updated the shopping features of ChatGPT to make it easier for consumers to search for, compare and buy products. This article is available for reading in Trade...
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Hungarians would trust renewable energy sources for their energy supply, according to a recent study
The Hungarian population would spend the state’s resources mostly on the development of renewable energy sources, according to a nationally representative survey commissioned by MOL. According to a summary sent...
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AI vs. deepfake: the battle for digital credibility
Deepfake – fake images, videos and audio recordings generated by AI – is a growing concern in the online space. This article is available for reading in Trade magazin 2025/6-7....
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The school trip season is starting! But what should go in the lunch box?
As the end of the school year approaches, it is time to organize class trips and outdoor school programs. In the summer heat, it is especially important that the food...
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Are digital innovation regulations too strict?
The German Retail Federation (HDE) has called upon the new German government to push for innovation-friendly, pragmatic digital regulation in Brussels, as opposed to what it sees as an opaque...
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Retail sales growth accelerated in Russia, unemployment stagnated
Russia’s retail sales growth accelerated and unemployment stagnated in April. The Russian statistics agency reported on Thursday that retail sales growth accelerated to 1.9 percent year-on-year in April from 1.3...
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NNGYK: the quality of natural bathing waters has improved
Based on the data for 2021-2024, 96.5 percent of the certified natural bathing waters in Hungary are good or excellent, the National Center for Public Health and Pharmacy (NNGYK) informed...
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There is a serious opportunity in almond cultivation
Almonds are an increasingly sought-after product worldwide, including in our country. One of our best-known nuts, it has significant potential due to its versatile uses, mechanization of production and resistance...
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We are afraid of humanoid robots
Bosch Tech Compass asked more than 1,000 Hungarian adults and found that three out of four people know about humanoid robot technology, but only 16% think it will have a...
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Hungaria partner meeting
Sparkling wine brand Hungaria celebrated its 70th anniversary with a partner meeting. The guests of the roundtable discussion on 13 May were managing director Kornél Müller, head of marketing András...
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Carrefour launches its first AI-based solution in Spain
French retail chain Carrefour has chosen Spain to implement its first AI solution: the virtual assistant called AI.Carrefour is based on Gemini 2.0 technology and will initially support 3,000 employees....
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