+36 30 826 4158 2024. July 21. Sunday,

Dániel, Daniella

Newsletter

News and articles

With enhanced partnership for survival
Date: 2010-06-17 08:00:00

Logistics is a comprehensive activity that improves economic competitiveness. Hungary’s favourable geographical location makes it a contender for exporting logistics services. At the moment, the sector’s contribution to the GDP...

NIVEA has become a HotBrand!
Date: 2010-06-17 08:00:00

NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...

Tesco is sectorial No.1 in responsible business operation
Date: 2010-06-17 08:00:00

In comparison with the company’s performance last year, Tesco Hungary did 21 percent better in the field of responsible business operation, thanks to the company’s CSR activity. The retail chain...

More emotions!
Date: 2010-06-17 08:00:00

Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...

Brands and celebrities
Date: 2010-06-17 08:00:00

Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...

Demand for market information increased
Date: 2010-06-17 08:00:00

Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...

Logistics can be much more economical with the help of IT solutions
Date: 2010-06-17 08:00:00

Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...

One million Forints went to Székesfehérvár
Date: 2010-06-17 08:00:00

Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...

Donation in the value of several million Forints to flood victims
Date: 2010-06-17 08:00:00

Many FMCG companies offered donations to help the victims of extreme weather in northern Hungary. Tesco donated truckloads of water, milk, tea, antiseptics, blankets and baby food. Borsodi Brewery gave...

The Web – where shopping starts
Date: 2010-06-17 08:00:00

A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...

Coupons in catering
Date: 2010-06-17 08:00:00

For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...

Making gold with Házi Piros
Date: 2010-06-17 08:00:00

Házi Piros Kft., one of the key companies on the spice and seasoning market, is twenty years old. Commercial director Gábor Heltai answered our magazine’s questions. What were the most...

Intelligenr supply chain management
Date: 2010-06-17 08:00:00

XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...

Already the new generation collects selectively
Date: 2010-06-17 08:00:00

In the past two years, the proportion of 18-29-year old adults actively participating in selective waste collection grew from 35 to 50 percent – reports a survey by ÖKO-Pannon Nonprofit...

MÉTE helps young researchers
Date: 2010-06-17 08:00:00

MÉTE (Hungarian Association of Food Science and Technology) organised a conference at Szeged University on 6 May, where 96 essays by 100 students from 5 universities were presented. The topic...

Will consumers use it?
Date: 2010-06-17 08:00:00

The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...

Level of unemployment still growing
Date: 2010-06-17 08:00:00

In the first quarter of 2010, KSH measured an 11.8-percent unemployment rate (2.1 percentage points higher than twelve months earlier), with 3,719,000 people being employed and 498,000 unemployed in the...

Grill products have become less hypermarket-centred
Date: 2010-06-17 08:00:00

Despite the 3-percent decrease in grill sausage value sales by hypermarkets, 59 percent of sales was still realised in this retail channel. Volume sales plummeted by 17 percent and value...

Innovation, mobility, consumption
Date: 2010-06-17 08:00:00

The increasing role of mobile technology, from production to sale, brings benefits and satisfaction to manufacturers, retailers and consumers. A growing number of mobile phones will be able to read...

Czech meat industry company starts using Cryovac® packaging
Date: 2010-06-17 08:00:00

Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...

Tesco recruited new regional suppliers
Date: 2010-06-17 08:00:00

On 3 June, Tesco Hungary organised a suppliers’ forum in Sopron for farmers and manufacturers in Győr-Moson-Sopron, Zala, Vas and Veszprém counties. Tesco’s intention was getting to know new suppliers,...

Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!
Date: 2010-06-17 08:00:00

This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...

A strong Forint helped meat import
Date: 2010-06-17 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...

We are less fervent grillers than we used to be
Date: 2010-06-17 08:00:00

The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...

MPL conquers the Internet too
Date: 2010-06-17 08:00:00

An increasing number of on-line retailers choose MPL (Hungarian Post Logistics) to be their delivery partner. MPL’s convenience services guarantee that on-line stores can serve their customers better. MPL’s goal...

Would you like a bite of smile?
Date: 2010-06-17 08:00:00

The first multivitamin gummy candy, Storck Hungária Kft.’s nimm2 Smilegummi comes out with a new flavour. The new yoghurt-coated fruit gummies are made using real fruit juice and important vitamins....

Mobile laboratories examine organic products
Date: 2010-06-17 08:00:00

Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....

Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday
Date: 2010-06-17 08:00:00

Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...

Export and the industry are already expanding
Date: 2010-06-17 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...

We buy grill products several times a year
Date: 2010-06-17 08:00:00

In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...

Oldal

/ 2231

With enhanced partnership for survival Date: 2010-06-17 08:00:00

NIVEA has become a HotBrand! Date: 2010-06-17 08:00:00

Tesco is sectorial No.1 in responsible business operation Date: 2010-06-17 08:00:00

More emotions! Date: 2010-06-17 08:00:00

Brands and celebrities Date: 2010-06-17 08:00:00

Demand for market information increased Date: 2010-06-17 08:00:00

Logistics can be much more economical with the help of IT solutions Date: 2010-06-17 08:00:00

One million Forints went to Székesfehérvár Date: 2010-06-17 08:00:00

Donation in the value of several million Forints to flood victims Date: 2010-06-17 08:00:00

The Web – where shopping starts Date: 2010-06-17 08:00:00

Coupons in catering Date: 2010-06-17 08:00:00

Making gold with Házi Piros Date: 2010-06-17 08:00:00

Intelligenr supply chain management Date: 2010-06-17 08:00:00

Already the new generation collects selectively Date: 2010-06-17 08:00:00

MÉTE helps young researchers Date: 2010-06-17 08:00:00

Will consumers use it? Date: 2010-06-17 08:00:00

Level of unemployment still growing Date: 2010-06-17 08:00:00

Grill products have become less hypermarket-centred Date: 2010-06-17 08:00:00

Innovation, mobility, consumption Date: 2010-06-17 08:00:00

Czech meat industry company starts using Cryovac® packaging Date: 2010-06-17 08:00:00

Tesco recruited new regional suppliers Date: 2010-06-17 08:00:00

Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before! Date: 2010-06-17 08:00:00

A strong Forint helped meat import Date: 2010-06-17 08:00:00

We are less fervent grillers than we used to be Date: 2010-06-17 08:00:00

MPL conquers the Internet too Date: 2010-06-17 08:00:00

Would you like a bite of smile? Date: 2010-06-17 08:00:00

Mobile laboratories examine organic products Date: 2010-06-17 08:00:00

Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday Date: 2010-06-17 08:00:00

Export and the industry are already expanding Date: 2010-06-17 08:00:00

We buy grill products several times a year Date: 2010-06-17 08:00:00