News and articles
Drugstores strengthened their market position
Date: 2012-03-01 20:54:13
From last year’s toothpaste value sales hypermarkets had a 34-percent share (no change from the previous year) and drugstores were at 33 percent (up 3 percentage points). The annual toothpaste...
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Health consciousness and unique products are in the focus of METRO’s Easter assortment
Date: 2012-03-01 20:32:49
For METRO the meat and meat product category has always been of key importance as they are the main elements of Hungarian gastronomy. 2012 will be the year of regional,...
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Last Easter ham retail sales improved in both value and volume
Date: 2012-03-01 20:18:49
Last year in the Easter period (March-April) Hungarians spent more than HUF 5 billion on ham, 4 percent more than in the previous year. Volume sales climbed 5 percent, to...
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Milk chocolate rabbit figures and eggs dominate the market
Date: 2012-03-01 20:02:54
According to the Nielsen Retail Index, retail sales of Easter sweets and gift packages almost reached the HUF 3 billion level last year. This was the result of 11 percent...
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eisberg – health and freshness in every season
Date: 2012-03-01 19:52:12
When buying eisberg salads, consumers can be sure that they get ready-to-eat products that meet even the highest quality requirements. eisberg products are not only healthy but are also safe...
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Hungarians are mainly fighting overweight by changing their diet
Date: 2012-03-01 19:48:59
52 percent of Hungary’s adult population consider themselves overweight to a certain extent. At the same time only 34 percent try to lose weight and the majority of them, 89...
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Lifesaving food, drinks and lifestyle recommendations
Date: 2012-03-01 19:43:51
All over Europe we can see the expansion of health conscious behaviour, sports centres are more and more popular, exercise and healthy food are trendy, which is great news from...
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Some like it strong
Date: 2012-03-01 19:43:49
HELL’s market share (measured by the number of products sold) was a record-breaking 23.8 percent in December 2011, exactly twice as big as a year earlier. The Hungarian manufacturer celebrated...
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What finally ends up on the table: what do Hungarian children eat?
Date: 2012-03-01 19:35:57
Mona Hungary Kft., the distributor of the Montice brand, conducted a representative survey in the summer of 2011 about the dairy product consumption of primary school pupils. From the answers...
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Increased demand for wet wipes and baby oil
Date: 2012-03-01 19:29:52
From the baby care products measured by Nielsen wet wipes sell for more than HUF 4 billion a year. Last year value sales climbed 5 percent and volume sales soared...
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What is a good Easter ham like?
Date: 2012-03-01 19:29:18
When you cut good quality smoked Easter ham, it is claret-coloured inside and it tastes pleasantly salty and smoky. When touching a good ham, it must be neither soft nor...
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Heaps of baby products
Date: 2012-03-01 19:25:36
Those who set off on the wonderful journey of having a baby try to give the best to the little ones, which includes buying special products. These days many women...
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Magazine: Organic food – it is still farming and not processing that dominates
Date: 2012-03-01 19:12:22
Approximately 140,000 hectares of land is used for organic farming in Hungary, cultivated by 1,500 farmers and organisations. Hungary’s Rural Strategy sets the target of tripling the proportion of land...
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A survey on feminine values: protecting the family comes first
Date: 2012-03-01 19:02:25
GfK Roper Reports Worldwide 2011 examined which are the most important values for Hungarians and for the citizens of another 25 countries. Protecting the family was number one in the...
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Last year's food industry success can not be repeated this year
Date: 2012-03-01 13:50:24
The affect of the dry autumn and the cold of February can not be assessed yet. According to Vancsura József, president of the National Association of Cereal Growers, the next...
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Most successful EuroCIS ever
Date: 2012-03-01 13:19:45
“No matter whether we are talking about big or smaller trade companies, in developed countries as well as in developing ones, the major focus of the activity is to be...
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The operating conditions of the pig industy should be improved
Date: 2012-03-01 13:16:23
The strategic pig program developed by the Ministry of Rural Development (VM) should be aligned with the Hungarian growth plan – said Zsolt Feldman, Deputy Secretary of the Ministry of...
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The new NIVEA Q10 Plus product family is launched
Date: 2012-03-01 12:49:15
The new NIVEA VISAGE Q10 Plus Anti-Wrinkle product family was introduced on 28th February 2012 at the Széchenyi room of Gresham Palace. The product family offers everything you need to...
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Reál is planning on serious expansion
Date: 2012-03-01 12:41:21
Reál is planning on a serious expansion by opening two new center warehouses. The two new warehouses were opened by Reál Hungária Élelmiszer Co. in Budapest and in Pécs. In...
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Food Bank: give food a chance!
Date: 2012-03-01 12:35:35
Household food waste is estimated for an annual 400 tons in Hungary. The wasting of food is a waste of money and causes serious damage to our environment, whilst increasing...
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ECE continues to develop in Hungary – asking for exemption from the mall stop
Date: 2012-03-01 12:28:56
The German family-owned ECE and its partners have invested over 500 million euros in Hungary in five shopping malls so far – said Christoph Augustin, managing director of ECE Projektmanagement...
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Bónusz Brigád opened a shop
Date: 2012-03-01 12:20:10
The market leading social shopping site, the Bónusz Brigád opens the gates of its Brigád Bolt (Brigade Store) on the first day of March, which can serve as a community...
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Raben Trans European Hungary turned into one of the biggest companies in logistics in Hungary
Date: 2012-03-01 12:13:38
The 1st of March saw the union of all Hungarian Raben-companies. This integration process means that Raben Trans European Hungary has joined the team of the greatest companies in logicts,...
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Vénusz: favorite of the Hungarian housewives for 60 years
Date: 2012-03-01 12:10:28
The cheerful sunflowers of Vénusz can be found on the store shelves for 60 years now. The quality Hungarian sunflower oil is the essential kitchen tool for Hungarian housewives, since...
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Fans can support their favorite football teams again with the initative of Borsodi
Date: 2012-03-01 12:08:34
The Borsodi brewery has announced that after the great success last year's campign, the company re-launches its domestic football supporting action this year. In the scope of the action running...
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Inivitation to the the Trade and FMCG Breakfast of 9th March
Date: 2012-03-01 12:07:20
PwC would like to invite you to the next Trade and FMCG Breakfast on 9th March 2012, titled Practical Questions Linked To Wage-compensation and various tax-related issues. Thev event will...
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New president-board chairman at SPAR
Date: 2012-03-01 11:59:25
Managing director and chairman of the board Peter Feiner of retailer Spar Magyarorszag Kereskedelmi is resigning on 1st 2012. Erwin Schmuck, managing director of the unit’s Austrian parent company, will...
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P.O.P. Hungary and Rafinanz Promotions now have an international Procter and Gamble mandate
Date: 2012-03-01 10:50:59
P.O.P. Hungary Zrt. and Rafinanz Promotions are working together in strong co-operation to lead the dentist-visitor teams of Procter & Gamble in Hungary as well as on the Czech market....
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Above the 300-billion threshold
Date: 2012-03-01 01:37:09
Managing director Norbert Hovanyecz told our magazine that in 2011 SuperShop and its Partners focused on consumers’ reactions to economic difficulties, instead of the difficulties themselves! SuperShop was emphasising price...
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SIÓ refreshed itself and appeared in new segments
Date: 2012-03-01 01:32:04
Marketing director Dávid Aniot told our magazine that SIÓ was satisfied with its last year’s performance as the company managed to preserve its market share. Currently SIÓ’s share from the...
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