News and articles
Isn’t Wizz Air promoting Ryanair?
Wizz Air’s online platform operates with the solution of presenting the current flight offers in a sliding slideshow. But a recent case raises the question: do they really want to...
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The increase in the price of furniture has stopped
The increase in the price of furniture in the long term continues to paint a worrying picture in Hungary, although according to the latest data, the wave of inflation seems...
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Unicum products with new design
In 2024 Unicum products are undergoing a facelift. The renewal will primarily and visibly affect Unicum Plum: a premium claret colour will appear on the product label and the cross...
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Monster Energy rolls out alcoholic ice tea
In January Monster Energy launched a range of hard ice tea products called Nasty Beast. The products contain 6% alcohol and are available in three flavours. Nasty Beast follows the...
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What makes a successful Christmas television ad?
Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...
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Our country supports Chad’s agriculture with seeds
It would help Chad’s agriculture and stability with an agricultural consulting program, a model farm, and higher education collaborations – declared Minister István Nagy, who held talks with Minister of...
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PepsiCo Marks 50 Years In Ireland With ‘50for50’ Campaign
PepsiCo is celebrating 50 years in Ireland with is ‘50for50’ campaign, which will see employees support their local community with 50 good deeds during the year. The drinks and snacks...
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Younger Consumers Choose Sustainable Packaging, Study Finds
More than half (54%) of consumers aged between 18 and 34 said that they choose products with sustainable packaging ‘always’ or ‘often’, a new study from ALPLA has found. This...
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The model farm in Kenya, built with the financing of the Ministry of Agriculture, was handed over
The model farm in Kenya funded by the Ministry of Agriculture will help strengthen food security in Africa, Minister István Nagy said at the project’s presentation on Friday. During the...
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dm tests filling stations in Germany
Nuts, lentils, spelt pasta, muesli or coffee: in 15 selected dm stores in Hessen, North Rhine-Westphalia and Lower Saxony, customers have the opportunity under a recent dmBio pilot project to...
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The EU proposes a revision of the common agricultural policy to support EU farmers
The European Commission proposes a targeted revision of certain conditions of the regulation on the strategic plans of the common agricultural policy (CAP) in order to ease the administrative burden...
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The automotive industry and SAP are racing towards the digital future together
We can witness remarkably fast changes in the automotive industry today – think of driver assistance systems, electrification or reuse. Shopping habits are also changing, more and more people are...
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Research: we fear bad Easter ham
For Hungarians, Easter is still considered a holiday celebrated at home, with family, of which traditional foods, such as Easter ham, are an essential part. The representative research commissioned by...
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Marcin Gołębiewski became the head of the Central European country cluster of UPS
UPS has announced that Marcin Gołębiewski has been appointed head of the company’s Central European country cluster, where he will be responsible for overseeing small package delivery operations, business development...
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This is what awaits traders with the new webshop regulation
At the 8th Ecommerce Expo Budapest held on February 29, 2024, dr. Barnabás Balczó, the president and CEO of MPL, spoke about the actions related to the new government decree...
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European Commission: cosmetics lead the list of dangerous non-food products
According to the 2023 report of the EU rapid alert system for non-food products, cosmetics were the most common type of product posing a health risk, the European Commission announced...
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Baci McFlurry is back at Mekik in Hungary
Starting today, Meki fans can once again enjoy McFlurry Baci, one of McDonald’s creamy ice creams. The mouth-watering dessert, which evokes the chocolate-hazelnut flavor of the Italian Baci Perugina bonbon,...
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The European Court of Justice can decide whether the shops passed the price cap
Spar filed a complaint with the European Union regarding the Hungarian government’s retail measures. According to the Netherlands-based company, the special retail tax and the price cap contradict the EU...
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How to find the best Hungarian brands? The MagyarBrands Programme will help you!
The MagyarBrands Programme has been assessing Hungarian brands for fourteen years. Its logo is a trademark that marks only the best Hungarian brands. This article is available for reading in...
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Gábor Békefi will retire from the head of Dreher Breweries in August
After nearly 7 years, the CEO of Dreher Sörgyárak Zrt., Gábor Békefi, is retiring. Under his management, the company’s product portfolio changed radically, efficiency and market share in the key...
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Bottles with a deposit? There is still a lot of packaging waste in the food industry
With the appearance of the first deposit-fee bottles, the transition period started, which lasts until the end of summer, when the same product is even available in two different packages....
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Bicycle tourism is improving in Hungary
Compared to the previous year, 20% more people, nearly 1.35 million, used the bicycle transport options on Hungarian railways. The new tariff system, which was introduced on March 1, brought...
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Food waste can be reduced with this method
The “6 to 1” shopping method popularized by New York chef Will Coleman, whose essence is to choose six vegetables, five fruits, four protein sources, three starches, two sauces and...
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The Croatian government limits the prices of 30 basic foods
At its meeting on Thursday, the Croatian government adopted its sixth comprehensive package of measures developed to alleviate the crisis caused by the rise in living costs, with which it...
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EXIM: the momentum of the Gábor Baross Loan Program is unbroken
The momentum of the Gábor Baross Loan Program is unbroken, in just two months, Hungarian businesses signed loan agreements worth more than HUF 139 billion, the 200 billion HUF surplus...
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Johnnie Walker X DRK prize game
On 8 March, International Women’s Day, Johnnie Walker is partnering with Dorko to launch the inspiring “Break the Boundaries” campaign. The brand’s aim is to inspire women to dare to...
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Foodwatch questions the healthiness of plant-based meat substitutes
A „Veganuary” alkalmából a Foodwatch fogyasztóvédelmi szervezet 15 tisztán növényi alapú húshelyettesítő terméket vett górcső alá. Az eredmény: e termékek egészségessége meglehetősen ellentmondásos. This article is available for reading in Trade...
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The European Commission launches an investigation against AliExpress
The European Commission has initiated a special investigation against the Chinese online trading platform AliExpress, as it was suspected of violating the Digital Services Act. According to the Brussels body,...
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Red Bull is coming up with a new, limited product
Red Bull is expanding its range for the young generation with its latest summer edition drink, the soft drink named “Curuba Elderflower”. In addition to passion fruit and peach flavors,...
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foodora is the first in Europe to launch Drone Food Delivery
Foodora has announced that it will start pioneering drone food delivery in Sweden in partnership with the companies Tele2 and Aerit. This is the first time drone technology has been...
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